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Heuristic



 
 
Heuristic (hju?'r?s.t?k) is an adjective for methods that help in problem solving, in turn leading to learning and discovery. These methods in most cases employ experimentation and trial-and-error techniques. A heuristic method is particularly used to rapidly come to a solution that is reasonably close to the best possible answer, or 'optimal solution'. Heuristics are "rules of thumb
Rule of thumb

A rule of thumb is a principle with broad application that is not intended to be strictly accurate or reliable for every situation. It is an easily learned and easily applied procedure for approximately calculating or recalling some value, or for making some determination....
", educated guesses, intuitive judgments or simply common sense
Common sense

For the pamphlet by Thomas Paine see Common Sense . For use with Wikipedia see WP:COMMON SENSE.Common sense , based on a strict interpretation of the term, consists of what people in common would agree on: that which they "sense" as their common natural understanding....
.






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Heuristic (hju?'r?s.t?k) is an adjective for methods that help in problem solving, in turn leading to learning and discovery. These methods in most cases employ experimentation and trial-and-error techniques. A heuristic method is particularly used to rapidly come to a solution that is reasonably close to the best possible answer, or 'optimal solution'. Heuristics are "rules of thumb
Rule of thumb

A rule of thumb is a principle with broad application that is not intended to be strictly accurate or reliable for every situation. It is an easily learned and easily applied procedure for approximately calculating or recalling some value, or for making some determination....
", educated guesses, intuitive judgments or simply common sense
Common sense

For the pamphlet by Thomas Paine see Common Sense . For use with Wikipedia see WP:COMMON SENSE.Common sense , based on a strict interpretation of the term, consists of what people in common would agree on: that which they "sense" as their common natural understanding....
. Heuristics (hyu-'ris-tiks) as a noun is another name for heuristic methods.

In more precise terms, heuristics stand for strategies using readily accessible, though loosely applicable, information to control problem solving
Problem solving

Problem solving forms part of thought. Considered the most complex of all intelligence functions, problem solving has been defined as higher-order cognitive process that requires the modulation and control of more routine or fundamental skills....
 in human beings and machines. Forensic engineering
Forensic engineering

Forensics engineering is the investigation of material science, product , structures or components that fail or do not operate/function as intended, causing personal injury or damage to property....
 is an important tool in tracing defects in products and processes.

Example

Perhaps the most fundamental heuristic is "trial and error", which can be used in everything from matching bolts to bicycles to finding the values of variables in algebra problems.

Here are a few other commonly used heuristics, from Polya's 1945 book, How to Solve It
How to Solve It

George P?lya's 1945 book How to Solve It is a small volume describing methods of problem solving....
:
  • If you are having difficulty understanding a problem, try drawing a picture.
  • If you can't find a solution, try assuming that you have a solution and seeing what you can derive from that ("working backward").
  • If the problem is abstract, try examining a concrete example.
  • Try solving a more general problem first (the "inventor's paradox": the more ambitious plan may have more chances of success).


Psychology

In psychology
Psychology

Psychology is an academic and applied science discipline involving the science study of human mental functions and behavior. Occasionally it also relies on symbolic hermeneutics and critical theory, although these traditions are less pronounced than in other social sciences such as sociology....
, heuristics are simple, efficient rules, hard-coded by evolutionary processes or learned, which have been proposed to explain how people make decisions, come to judgments, and solve problems, typically when facing complex problems or incomplete information. These rules work well under most circumstances, but in certain cases lead to systematic errors or cognitive bias
Cognitive bias

A cognitive bias is a person's tendency to make errors in judgment based on cognitive factors, and is a phenomenon studied in cognitive science and social psychology....
es. Heuristic theories in psychology motivate both proponents and opponents of the theory to pursue research related to it.

For example, people may tend to perceive more expensive beer
Beer

Beer is the world's oldest and most widely consumed alcoholic beverage and the third most popular drink overall after water and tea. It is produced by the brewing and Fermentation of starches, mainly derived from cereal?the most common of which is malted barley, although wheat, maize , and rice are widely used....
s as tasting better than inexpensive ones (providing the two beers are of similar initial quality or lack of quality and of similar style). This finding holds true even when prices and brands are switched; putting the high price on the normally relatively inexpensive brand is enough to lead subjects to perceive it as tasting better than the beer that is normally more expensive. One might call this "price implies quality" bias. (Cf. Veblen good.)

Although much of the work of discovering heuristics in human decision-makers has been done by Amos Tversky
Amos Tversky

Amos Nathan Tversky, was a cognitive psychology and mathematical psychology, and a pioneer of cognitive science, a longtime collaborator of Daniel Kahneman, and a key figure in the discovery of systematic human cognitive bias and handling of risk....
 and Daniel Kahneman
Daniel Kahneman

Daniel Kahneman With Amos Tversky and others, Kahneman established a cognitive basis for common human errors using heuristics and biases , and developed Prospect theory ....
, the concept was originally introduced by Nobel laureate Herbert Simon
Herbert Simon

Herbert Alexander Simon was an United States psychologist whose research ranged across the fields of cognitive psychology, computer science, public administration, economics, management, philosophy of science and sociology and was a professor, most notably, at Carnegie Mellon University....
. Gerd Gigerenzer
Gerd Gigerenzer

Gerd Gigerenzer is a Germany psychologist who has studied the use of bounded rationality and heuristics in decision making, especially in medicine....
 focuses on how heuristics can be used to make judgments that are in principle accurate, rather than producing cognitive biases – heuristics that are "fast and frugal".

A number of classic heuristic experiments have recently (2003) come into dispute because some of the experiments conducted by Amos Tversky
Amos Tversky

Amos Nathan Tversky, was a cognitive psychology and mathematical psychology, and a pioneer of cognitive science, a longtime collaborator of Daniel Kahneman, and a key figure in the discovery of systematic human cognitive bias and handling of risk....
 and Daniel Kahneman
Daniel Kahneman

Daniel Kahneman With Amos Tversky and others, Kahneman established a cognitive basis for common human errors using heuristics and biases , and developed Prospect theory ....
 were designed in a way considered non-optimal for humans to judge the relevance of stochastic
Stochastic

Stochastic means random.A stochastic process is one whose behavior is non-Deterministic system in that a system's subsequent state is determined both by the process's predictable actions and by a random element....
 variables involved in the problems. Without full knowledge of the relevance of probabilities with regard to distinct events and those variables' influence on events, humans may not apply them properly. Consequently, although humans do not regularly understand the idea that certain medical tests generate false positives, they can and do understand that there are alternative explanations for a positive result, such as cysts. Although simple Bayesian calculations alone may not be enough for individuals to overcome these lapses in judgment, it has been proven, through experimentation, that when individuals are aware of the causal network describing the problem in question, the predictions regarding such events improve.. Experiments by Joshua Tenenbaum and Tevye Krynski have disputed both the mammogram problem and the cab problem, originally formulated by Kahneman and Tversky, by adjusting the way in which subjects are made to understand the nature of the parameters involved in the predictions. Furthermore, Tenenbaum and Griffiths have shown that for "everyday decisions," individuals make reasonable predictions that are within known frequentist distributions, such as when individuals are asked what they expect to be the length of term of a congressman given that the congressman has been in office already for 10 years. These sorts of commonplace predictions from individuals fall well within the distributions that measure the occurrence of such events.

Theorized psychological heuristics


Well known

  • Anchoring and adjustment
  • Availability heuristic
    Availability heuristic

    The availability heuristic is a phenomenon in which people base their prediction of the frequency of an event or the proportion within a population based on how easily an example can be brought to mind....
  • Representativeness heuristic
    Representativeness heuristic

    The representativeness heuristic is a heuristic wherein people assume commonality between object s of similar appearance, or between an object and a group it appears to fit into....


Less well known
  • Affect heuristic
    Affect heuristic

    The affect heuristic is a heuristic in which current Affect influences decisions. Simply put, it is a 'rule of thumb' instead of a deliberative decision....
  • Contagion heuristic
    Contagion heuristic

    The contagion heuristic is a psychological heuristic leading people to avoid contact with people or objects viewed as "contaminated" by previous contact with someone or something viewed as bad ....
  • Effort heuristic
    Effort heuristic

    In psychology, a mental heuristic in which the value of an object is assigned based on the amount of perceived effort that went into producing the object....
  • Familiarity heuristic
    Familiarity heuristic

    In psychology, a mental heuristic, or rule of thumb in which current behavior is judged to be correct based on how similar it is to past behavior and its outcomes....
  • Fluency heuristic
    Fluency heuristic

    A fluency heuristic in psychology is a mental heuristic where, if one out of two objects is processed more fluently, faster, or more smoothly, the mind infers that this object has the higher value with respect to what question is being considered....
  • Gaze heuristic
    Gaze heuristic

    The gaze heuristic is a heuristic employed by people when trying to catch a ball. Experiment have shown that people do not act as though they were solving a system of differential equations that describe the forces acting on the ball while it is in the air and then run to the place at which the ball is predicted to hit the ground....
  • Peak-end rule
    Peak-end rule

    According to the peak-end rule, we judge our past experiences almost entirely on how they were at their peak and how they ended. Other information is not lost, but it is not used....
  • Recognition heuristic
    Recognition heuristic

    The recognition heuristic has been used as a model in decision making and as a heuristic in artificial intelligence. It states: : Daniel Goldstein and Gerd Gigerenzer quizzed students in Germany and the United States on the populations of both German and American cities....
  • Scarcity heuristic
    Scarcity heuristic

    In human psychology, a mental heuristic in which the mind values something based on how easily it may lose it, especially to competitors....
  • Similarity heuristic
    Similarity heuristic

    The similarity heuristic is a lesser-known psychological heuristic pertaining to how people make judgments based on similarity. More specifically, the similarity heuristic is used to account for how people make judgments based on the similarity between current situations and other situations or prototypes of those situations....
  • Simulation heuristic
    Simulation heuristic

    The simulation heuristic is a psychological heuristic, or simplified mental strategy, first theorized by Daniel Kahneman and Amos Tversky as a specialized adaptation of the availability heuristic to explain counterfactual thinking and regret....
  • Social proof
    Social proof

    Social proof, also known as informational social influence, is a psychology phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior....
  • Take-the-best heuristic
    Take-the-best heuristic

    According to the take-the-best heuristic, when making a judgment based on multiple criteria, the critieria are tried one at a time according to their cue validity, and a decision is made based on the first criterion which discriminates between the alternatives....


Philosophy

In philosophy
Philosophy

Philosophy is the study of general problems concerning matters such as existence, knowledge, truth, beauty, justice, validity, mind, and language....
, especially in Continental European philosophy, the adjective
Adjective

In grammar, an adjective is a word whose main syntax role is to grammatical modifier a noun or pronoun, giving more information about the noun or pronoun's definition....
 "heuristic" (or the designation "heuristic device") is used when an entity X exists to enable understanding of, or knowledge concerning, some other entity Y. A good example is a model
Model (physical)

A physical model is a smaller or larger physical copy of an object. The object being modelled may be small or large .The geometry of the model and the object it represents are often similar in the sense that one is a rescaling of the other; in such cases the Scale is an important characteristic....
 which, as it is never identical with what it models, is a heuristic device to enable understanding of what it models. Stories, metaphors, etc., can also be termed heuristic in that sense. A classic example is the notion of utopia
Utopia

Utopia is a name for an ideal community or society, taken from the Utopia written in 1516 by Sir Thomas More describing a fictional island in the Atlantic Ocean, possessing a seemingly perfect social system-politics-legal system....
 as described in Plato
Plato

Plato , was a Classical Greece Greeks philosopher, mathematician, writer of philosophical dialogues, and founder of the Platonic Academy in Ancient Athens, the first institution of higher learning in the western world....
's best-known work, The Republic. This means that the "ideal city" as depicted in the The Republic is not given as something to be pursued, or to present an orientation-point for development; rather, it shows how things would have to be connected, and how one thing would lead to another (often with highly problematic results), if one would opt for certain principles and carry them through rigorously.

"Heuristic" is also often commonly used as a noun
Noun

In linguistics, a noun is a member of a large, open class lexical category whose members can occur as the main word in the subject of a clause, the object of a verb, or the object of a preposition....
 to describe a rule-of-thumb, procedure, or method. Philosophers of science have emphasized the importance of heuristics in creative thought and constructing scientific theories. (See the logic of discovery, and philosophers such as Imre Lakatos
Imre Lakatos

Imre Lakatos was a philosopher of Philosophy of mathematics and Philosophy of science, most famous today worldwide for his thesis of the fallibility of mathematics and its 'methodology of proofs and refutations', and also for introducing the concept of the 'research programme' in his methodology of scientific research programmes....
, Lindley Darden
Lindley Darden

Lindley Darden is a contemporary philosophy of science, with a research focus on the philosophy of biology. She received her Ph.D. from the University of Chicago in 1974, and is currently Distinguished Scholar Teacher at the University of Maryland, College Park....
, and others.)

Law

In legal theory, especially in the theory of law and economics
Law and economics

Law and Economics, or economic analysis of law, is an approach to legal theory that applies methods of economics to law. It includes the use of economic concepts to explain the effects of laws, to assess which legal rules are economic efficiency, and to predict which legal rules will be Promulgation....
, heuristics are used in the law
LAW

LAW may refer to:* Anti-tank warfare, e.g. the US Army M72 LAW or the British Army LAW 80*Palestinian Society for the Protection of Human Rights ...
 when case-by-case analysis would be impractical, insofar as "practicality" is defined by the interests of a governing body.

For instance, in many states in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 the legal drinking age
Legal drinking age

The legal drinking age refers to the minimum age when a person is legally allowed to purchase and consume alcoholic beverages in his/her home country....
 is 21, because it is argued that people need to be mature enough to make decisions involving the risks of alcohol
Alcohol

In chemistry, an alcohol is any organic compound in which a hydroxyl Functional group is bound to a carbon atom of an alkyl or substituted alkyl group....
 consumption. However, assuming people mature at different rates, the specific age of 21 would be too late for some and too early for others. In this case, the somewhat arbitrary deadline is used because it is impossible or impractical to tell whether one individual is mature enough that society can trust them with that kind of responsibility. Some proposed changes, however, have included the completion of an alcohol education course rather than the attainment of 21 years of age as the criterion for legal alcohol possession. This would situate youth alcohol policy more on a case-by-case model and less on a heuristic one, since the completion of such a course would presumably be voluntary and not uniform across the population.

The same reasoning applies to patent law. Patent
Patent

A patent is a set of exclusive rights granted by a state to an inventor or his assignee for a term of patent in exchange for a disclosure of an invention....
s are justified on the grounds that inventors need to be protected in order to have incentive to invent. It is therefore argued that, in society's best interest, inventors should be issued with a temporary government-granted monopoly
Monopoly

In economics, a monopoly exists when a specific individual or enterprise has sufficient control over a particular product or service to determine significantly the terms on which other individuals shall have access to it....
 on their product, so that they can recoup their investment costs and make economic profit for a limited period of time. In the United States the length of this temporary monopoly is 20 years from the date the application for patent was filed, though the monopoly does not actually begin until the application has matured into a patent. However, like the drinking-age problem above, the specific length of time would need to be different for every product in order to be efficient; a 20-year term is used because it is difficult to tell what the number should be for any individual patent. More recently, some, including law professor Eric E. Johnson, have argued that patents in different kinds of industries – such as software patent
Software patent

Software patent does not have a universally accepted definition. One definition suggested by the Foundation for a Free Information Infrastructure is that a software patent is a "patent on any performance of a computer realised by means of a computer program"....
s – should be protected for different lengths of time.

Computer science


In computer science
Computer science

Computer science is the study of the theoretical foundations of information and computation, and of practical techniques for their implementation and application in computer systems....
, a heuristic is a technique designed to solve a problem that ignores whether the solution can be proven to be correct, but which usually produces a good solution or solves a simpler problem that contains or intersects with the solution of the more complex problem. Some commercial anti-virus scanners
Antivirus software

Antivirus software is computer software used to identify and remove computer viruses, as well as many other types of harmful computer software, collectively referred to as malware....
 use heuristic signatures to look for specific attributes and characteristics for detecting viruses
Computer virus

A computer virus is a computer program that can copy itself and infect a computer without the permission or knowledge of the user. The term "virus" is also commonly but erroneously used to refer to other types of malware, adware and spyware programs that do not have the reproductive ability....
 and other forms of malware
Malware

Malware, a portmanteau from the words Malice and Computer software, is software designed to infiltrate or damage a computer system without the owner's informed consent....
.

Heuristics are intended to gain computational performance or conceptual simplicity, potentially at the cost of accuracy or precision
Accuracy and precision

In the fields of science, engineering, industry and statistics, accuracy is the degree of closeness of a Measure d or calculated quantity to its actual Value ....
.

Human-computer interaction

In human-computer interaction, heuristic evaluation
Heuristic evaluation

A heuristic evaluation is a discount usability inspection method for computer software that helps to identify usability problems in the user interface design....
 is a usability-testing
Usability testing

Usability testing is a technique used to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system....
 technique devised by expert usability consultants. In heuristic evaluation, the user interface
User interface

The user interface is the aggregate of means by which people—the User s—Interaction with the system—a particular machine, device, computer program or other complex tools....
 is reviewed by experts and its compliance to usability heuristics (broadly stated characteristics of a good user interface) is assessed, and any violating aspects are recorded.

Engineering


In engineering
Engineering

Engineering is the discipline and profession of applying Technology and science knowledge and utilizing natural laws and physical resources in order to design and implement materials, structures, machines, devices, systems, and process that safely realize a desired objective and meet specified criteria....
, a heuristic is an experience-based method that can be used as an aid to solve process design problems, varying from size of equipment to operating conditions. By using heuristics, time can be reduced when solving problems. There are several methods which are available to engineers, and they include Failure mode and effects analysis
Failure mode and effects analysis

A failure modes and effects analysis is a procedure for analysis of potential failure modes within a system for classification by severity or determination of the effect of failures on the system....
 and Fault tree analysis
Fault tree analysis

Fault tree analysis is a failure analysis in which an undesired state of a system is analyzed using boolean logic to combine a series of lower-level events....
. The former relies on a group of qualified engineers to evaluate problems, rank them in order of importance, and then recommend solutions. The methods of forensic engineering
Forensic engineering

Forensics engineering is the investigation of material science, product , structures or components that fail or do not operate/function as intended, causing personal injury or damage to property....
 are an important source of information for investigating problems, so by using optical microscopy to examine fracture
Fracture

A fracture is the separation of an object or material into two, or more, pieces under the action of stress .The word fracture is often applied to bones of living creatures, or to crystals or crystalline materials, such as gemstones or metal....
 surface for example, may point to the reason whya particular component failed.

Because heuristics are fallible, it is important to understand their limitations. They are intended to be used as aids in order to make quick estimates and preliminary process designs.

The Pitfalls of Heuristics

Heuristic algorithms are often employed because they may be seen to "work" without having been mathematically proven to meet a given set of requirements.

Great care must be given when employing a heuristic algorithm. One common pitfall in implementing a heuristic method to meet a requirement comes when the engineer or designer fails to realize that the current data set doesn't necessarily represent future system states.

While the existing data can be pored over and an algorithm can be devised to successfully handle the current data, it is imperative to ensure that the heuristic method employed is capable of handling future data sets. This means that the engineer or designer must fully understand the rules that generate the data and develop the algorithm to meet those requirements and not just address the current data sets.

A simple example of how heuristics can fail is to answer the question "What is the next number in this sequence: 1, 2, 4?". One heuristic algorithm might say that the next number is 8 because the numbers are doubling — leading to a sequence like 1, 2, 4, 8, 16, 32... Another, equally valid, heuristic would say that the next number is 7 because each number is being raised by one higher interval than the one before — leading to a series that looks like 1, 2, 4, 7, 11, 16.

Statistical analyses should be conducted when employing heuristics to estimate the probability of incorrect outcomes.

See also

  • Behavioral economics – an economic subfield with heuristics as one of its main arguments
    • Daniel Kahneman
      Daniel Kahneman

      Daniel Kahneman With Amos Tversky and others, Kahneman established a cognitive basis for common human errors using heuristics and biases , and developed Prospect theory ....
       - psychologist who won the 2002 Nobel Prize in Economics for his work with heuristics and human beings
  • Algorithm
    Algorithm

    In mathematics, computing, linguistics and related subjects, an algorithm is a sequence of finite instructions, often used for calculation and data processing....
  • Failure mode and effects analysis
    Failure mode and effects analysis

    A failure modes and effects analysis is a procedure for analysis of potential failure modes within a system for classification by severity or determination of the effect of failures on the system....
  • Problem solving
    Problem solving

    Problem solving forms part of thought. Considered the most complex of all intelligence functions, problem solving has been defined as higher-order cognitive process that requires the modulation and control of more routine or fundamental skills....
  • List of cognitive biases
    List of cognitive biases

    A cognitive bias is a pattern of deviation in judgment that occurs in particular situations .Implicit in the concept of a "pattern of deviation" is a standard of comparison; this may be the judgment of people outside those particular situations, or may be a set of independently verifiable facts....


Further reading

  • How To Solve It: Modern Heuristics, Zbigniew Michalewicz and David B. Fogel, Springer Verlag, 2000. ISBN 3-540-66061-5


External links

  •  – The use of heuristics and AI techniques in finance and investment.
  • by Paul Niquette — Highly recommended