Herve Leger
Encyclopedia
Herve Leger, sometimes written as Hervé Léger (ɛʁ.ve le.ʒe), is a French
fashion house
founded by the designer currently known as Hervé L. Leroux.
Leroux pioneered the creation of the "bandage" or "body-con (body-conscious)" dress, using materials traditionally associated with foundation garments to create dresses that would mold and shape the wearer's figure with its signature bandage-like strips.
In September 1998, Herve Leger was acquired by the BCBG Max Azria Group from the Seagram
's Group. This was the first-ever acquisition of a French couturier by an American designer. Ohana & Co., a boutique investment bank, advised Seagram's on the sale.
In April 2007, Max Azria
relaunched the Herve Leger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled Herve Leger boutique opened on Rodeo Drive
in Beverly Hills. In February 2008, Max Azria presented the Herve Leger by Max Azria collection at Bryant Park during the Fall 2008 New York Fashion Week
.
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
fashion house
Fashion House
Fashion House is an American telenovela that aired at 9 p.m. ET/8 p.m. CT Monday through Saturday on MyNetworkTV stations. The series premiered on September 5, 2006 and concluded on December 5, 2006...
founded by the designer currently known as Hervé L. Leroux.
History
Herve Leger was founded in 1985 by the designer currently known as Hervé L. Leroux. Leroux adopted his current name after he lost the rights to the Hervé Léger name.Leroux pioneered the creation of the "bandage" or "body-con (body-conscious)" dress, using materials traditionally associated with foundation garments to create dresses that would mold and shape the wearer's figure with its signature bandage-like strips.
In September 1998, Herve Leger was acquired by the BCBG Max Azria Group from the Seagram
Seagram
The Seagram Company Ltd. was a large corporation headquartered in Montreal, Quebec, Canada that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures...
's Group. This was the first-ever acquisition of a French couturier by an American designer. Ohana & Co., a boutique investment bank, advised Seagram's on the sale.
In April 2007, Max Azria
Max Azria
Max Azria is a French fashion designer of Tunisian Jewish descent who founded the contemporary women's clothing brand BCBGMAXAZRIA. Azria is also the designer, chairman and CEO of BCBGMAXAZRIAGROUP, a global fashion house that encompasses over 20 brands...
relaunched the Herve Leger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled Herve Leger boutique opened on Rodeo Drive
Rodeo Drive
Rodeo Drive of Beverly Hills, California is a shopping district known for designer label and haute couture fashion. The name generally refers to a three-block long stretch of boutiques and shops but the street stretches further north and south....
in Beverly Hills. In February 2008, Max Azria presented the Herve Leger by Max Azria collection at Bryant Park during the Fall 2008 New York Fashion Week
New York Fashion Week
The semi-annual New York Fashion Week, branded Mercedes-Benz FashionWeek in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world .-History:The first New York Fashion Week, then called Press Week, was the world's first...
.