Heinz 57
Overview
 
Heinz 57 is a shortened, popular form of the "57 Varieties" slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

 of
Pittsburgh's H. J. Heinz Company
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...

. In its early days, the company wanted to advertise the great number of choices of canned and bottled foods it offered for sale. Although the company had more than 60 products in 1892, the number 57
57 (number)
57 is the natural number following 56 and preceding 58.- In mathematics :Fifty-seven is the sixteenth discrete semiprime and the sixth in the family. With 58 it forms the fourth discrete bi-prime pair. 57 has an aliquot sum of 23 and is the first composite member of the 23-aliquot tree...

 was chosen because the numbers "5" and "7" held special significance to Henry J. Heinz
Henry J. Heinz
Henry John Heinz was an American businessman who founded the H. J. Heinz Company.-Early life:Heinz was one of eight children born to John Henry Heinz and Anna Margaretha Heinz...

.
The number "5" was Henry Heinz's lucky number
Lucky number
In number theory, a lucky number is a natural number in a set which is generated by a "sieve" similar to the Sieve of Eratosthenes that generates the primes.Begin with a list of integers starting with 1:...

; the number "7" was his wife's lucky number.
 
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