Heinz 57

# Heinz 57

Overview
Heinz 57 is a shortened, popular form of the "57 Varieties" slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

of
Pittsburgh's H. J. Heinz Company
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...

. In its early days, the company wanted to advertise the great number of choices of canned and bottled foods it offered for sale. Although the company had more than 60 products in 1892, the number 57
57 (number)
57 is the natural number following 56 and preceding 58.- In mathematics :Fifty-seven is the sixteenth discrete semiprime and the sixth in the family. With 58 it forms the fourth discrete bi-prime pair. 57 has an aliquot sum of 23 and is the first composite member of the 23-aliquot tree...

was chosen because the numbers "5" and "7" held special significance to Henry J. Heinz
Henry J. Heinz
Henry John Heinz was an American businessman who founded the H. J. Heinz Company.-Early life:Heinz was one of eight children born to John Henry Heinz and Anna Margaretha Heinz...

.
The number "5" was Henry Heinz's lucky number
Lucky number
In number theory, a lucky number is a natural number in a set which is generated by a "sieve" similar to the Sieve of Eratosthenes that generates the primes.Begin with a list of integers starting with 1:...

; the number "7" was his wife's lucky number.
Discussion

Encyclopedia
Heinz 57 is a shortened, popular form of the "57 Varieties" slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

of
Pittsburgh's H. J. Heinz Company
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...

. In its early days, the company wanted to advertise the great number of choices of canned and bottled foods it offered for sale. Although the company had more than 60 products in 1892, the number 57
57 (number)
57 is the natural number following 56 and preceding 58.- In mathematics :Fifty-seven is the sixteenth discrete semiprime and the sixth in the family. With 58 it forms the fourth discrete bi-prime pair. 57 has an aliquot sum of 23 and is the first composite member of the 23-aliquot tree...

was chosen because the numbers "5" and "7" held special significance to Henry J. Heinz
Henry J. Heinz
Henry John Heinz was an American businessman who founded the H. J. Heinz Company.-Early life:Heinz was one of eight children born to John Henry Heinz and Anna Margaretha Heinz...

.
The number "5" was Henry Heinz's lucky number
Lucky number
In number theory, a lucky number is a natural number in a set which is generated by a "sieve" similar to the Sieve of Eratosthenes that generates the primes.Begin with a list of integers starting with 1:...

; the number "7" was his wife's lucky number. Prepared horseradish
Horseradish is a perennial plant of the Brassicaceae family, which also includes mustard, wasabi, broccoli, and cabbages. The plant is probably native to south eastern Europe and the Arab World , but is popular around the world today...

was their first product.
The slogan is printed on Heinz pickle pin
Heinz pickle pin
The Heinz pickle pin is an advertising item from the H. J. Heinz Company, being a small green pin made in the shape of a pickle. Being continuously offered for more than a century, and with more than 100 million pins produced over the years, it is both one of the longest-running and most...

s that are distributed by the millions.

"Heinz 57" is also the name of one variety of Heinz steak sauce
Steak sauce
Steak sauce —brown sauce —is a generic term for a dark brown sauce commonly served as a condiment for meat.The two terms are similar but not identical...

, which is distinct from other steak sauces in its color and flavor. Heinz 57 Sauce is a reddish sauce with a taste more akin to spicy ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...

than to other steak sauces. Heinz often markets the sauce as "ketchup with a kick" to highlight this distinction.

## 1934 Cookbook Definition

1. Heinz Oven-Baked Beans with Pork and Tomato Sauce
2. Heinz Oven-Baked Beans without Tomato Sauce, with Pork--Boston Style
3. Heinz Oven-Baked Beans in Tomato Sauce without Meat--Vegetarian
4. Heinz Oven-Baked Red Kidney Beans
5. Heinz Cream of Asparagus
6. Heinz Cream of Celery Soup
7. Heinz Cream of Green Pea Soup
8. Heinz Cream of Mushroom
9. Heinz Cream of Oyster
10. Heinz Cream of Tomato Soup
11. Heinz Bean Soup
12. Heinz Beef Broth
13. Heinz Clam Chowder
14. Heinz Gumbo Creole
15. Heinz Mock Turtle Soup
16. Heinz Scotch Broth
17. Heinz Noodle Soup
18. Heinz Pepper Pot Soup
19. Heinz Vegetable Soup
20. Heinz Consomme
21. Heinz Onion Soup
22. Heinz Mince Meat
23. Heinz Puddings--Date, Fig, and Plum
24. Heinz Peanut Butter
25. Heinz Cooked Spaghetti
26. Heinz Cooked Macaroni
27. Heinz Pure Jellies
28. Heinz Apple Butter

1. Heinz Gherkins--Sweet or Sour
2. Heinz Mixed Pickles--Sweet or Sour
3. Heinz Chow Chow Pickle
4. Heinz Sweet Mustard Pickle
5. Heinz Dill Pickles
6. Heinz Fresh Cucumber Pickle
7. Heinz Strained Foods
8. Heinz India Relish
10. Heinz Pickled Onions--Sweet and Sour
11. Heinz Spanish Queen Olives
12. Heinz Stuffed Spanish Olives
13. Heinz Ripe Olives
14. Heinz Pure Spanish Olive Oil
15. Heinz Tomato Ketchup
Heinz Tomato Ketchup
Heinz Tomato Ketchup is a brand of ketchup produced by the H. J. Heinz Company. It is the largest and fastest-selling product the company has ever distributed.First introduced in 1876, it remains one of the best selling brands of ketchup...

16. Heinz Chili Sauce
17. Heinz Beefsteak Sauce*
18. Heinz Pepper Sauce--Red or Green
19. Heinz Worcestershire Sauce
20. Heinz Prepared Mustard--Brown or Yellow
22. Heinz Mayonnaise
23. Heinz Pure Malt Vinegar
24. Heinz Pure Cider Vinegar
25. Heinz Distilled White Vinegar
26. Heinz Tarragon Vinegar
27. Heinz Rice Flakes
28. Heinz Breakfast Wheat
29. Heinz Tomato Juice

*Beefsteak Sauce was later renamed to Heinz 57 Sauce in 1940.

## Mythology

The relatively high viscosity
Viscosity
Viscosity is a measure of the resistance of a fluid which is being deformed by either shear or tensile stress. In everyday terms , viscosity is "thickness" or "internal friction". Thus, water is "thin", having a lower viscosity, while honey is "thick", having a higher viscosity...

and pseudoplastic nature of ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...

can make pouring it from a glass bottle somewhat difficult and unpredictable, and several urban legends surrounding this phenomenon have arisen. According to one popular folk remedy, repeatedly hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. The New York Times claims this is a matter of intentional design, with Heinz having placed the "57" mark on that particular spot of the bottle as a target for consumers to hit.

## Other uses

The name Heinz 57 is also sometimes used to describe a dog which is a mix of multiple breeds, and also referred to if a person has 5 or more nationalities in their background (i.e. Irish, German, Jewish, Greek, Polish).

In a game of bingo, it is common to hear "Heinz variety" being called out to represent the number 57, in the same way that "two little ducks" represent 22 and "two fat ladies" for 88. Heinz 57 is also a nickname for British Rail Class 57
British Rail Class 57
The Class 57 diesel locomotives were introduced by Brush Traction between 1997-2004. They are rebuilds, with reconditioned EMD engines, of former Class 47 locomotives, originally introduced in 1964-5.- Description :...

locomotives.

When Pittsburgh-based Heinz purchased the naming rights
Naming rights
In the private sector, naming rights are a financial transaction whereby a corporation or other entity purchases the right to name a facility, typically for a defined period of time. For properties like a multi-purpose arena, performing arts venue or an athletic field, the term ranges from three...

of Heinz Field
Heinz Field
Heinz Field is a stadium located in Pittsburgh, Pennsylvania. It primarily serves as the home to the Pittsburgh Steelers and University of Pittsburgh Panthers American football teams, members of the National Football League and National Collegiate Athletic Association respectively...

in 2001, they signed a deal to pay the Pittsburgh Steelers
Pittsburgh Steelers
The Pittsburgh Steelers are a professional football team based in Pittsburgh, Pennsylvania. The team currently belongs to the North Division of the American Football Conference in the National Football League . Founded in , the Steelers are the oldest franchise in the AFC...

\$57 million for the rights. Although the Steelers could have easily attracted more money for naming rights, it was intentionally decided on for \$57 million. For the following year, when local ads for the then-new Heinz Field were airing on TV, the commercial showed several Steelers players running out of the team's locker room, all wearing jersey number
Uniform number (American football)
The uniform numbers in American football are unusual compared to those in any other sport. They are displayed in more locations on the uniform than in those of other sports , and on the front of the jersey, they are displayed very large, taking up almost the entire front of the jersey...

57 (in reality, linebacker John Fiala
John Fiala
John Charles Fiala is a retired American football linebacker who played from 1998-2002 with the Pittsburgh Steelers of the National Football League....

was wearing the number at the time the commercial aired), and the number 57 was painted at the 50 yard line instead of the typical number 50.

Columbus Blue Jackets
Columbus Blue Jackets
The Columbus Blue Jackets are a professional ice hockey team based in Columbus, Ohio, United States. They are members of the Central Division of the Western Conference of the National Hockey League...

player Steve Heinze
Steve Heinze
Stephen Herbert Heinze is a former National Hockey League right wing. He was drafted in the third round, 60th overall, by the Boston Bruins in the 1988 NHL Entry Draft....

wore the jersey number #57 after joining the team.