Heidi Murkoff
Encyclopedia
Heidi Murkoff is the author of the world's best-selling pregnancy and parenting series, What to Expect, that began with What to Expect When You're Expecting. She is also the creator of WhatToExpect.com and founder of the What to Expect Foundation. Time
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...

magazine named Heidi one of the 100 Most Influential People in the World for 2011. In 2005, she was inducted into the Books For A Better Life Hall of Fame.

What to Expect series

Heidi Murkoff conceived the idea for What to Expect When You're Expecting during her first pregnancy, when she couldn't find answers to her questions or reassurance for her worries in the books she’d turned to for much-needed advice. Determined to write a guide that would help other expectant parents sleep better at night, Murkoff delivered the proposal for What to Expect When You're Expecting just hours before delivering her daughter, Emma.

Dubbed the 'pregnancy bible', the iconic The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

bestseller is now in its fourth edition, with more than 17 million copies in print. According to USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

, What to Expect When You're Expecting is read by 93 percent of women who read a pregnancy book. USA Today also named What to Expect When You're Expecting one of the most influential books of the last 25 years.

The sequel, What to Expect: The First Year, has sold over 10 million copies and is in its 2nd edition. Other titles in the series include What to Eat When You're Expecting, What to Expect Before You're Expecting (a complete preconception plan), and the newest member of the What to Expect series: What to Expect: the Second Year, the must-have guide for parents of toddlers. The What to Expect books have sold more than 34 million copies in the U.S. alone and are published in more than 30 languages.

Murkoff's What to Expect Kids picture book series for preschoolers include What to Expect When Mommy's Having a Baby, What to Expect When the New Baby Comes Home, What to Expect When You Use the Potty, and What to Expect at Preschool.

WhatToExpect.com

In 2005, Murkoff expanded the What to Expect (WTE) brand online with www.whattoexpect.com as a companion to the books. In 2009, WTE went mobile with the WTE Pregnancy Tracker (the most popular pregnancy app in the world), the WTE Fertility Tracker, the WTE Baby Name Finder, and the WTE First Year Tracker.

What to Expect Foundation

Murkoff created the What to Expect Foundation (whattoexpect.org) as a nonprofit organization dedicated to helping underserved families have healthy pregnancies, safe deliveries, and healthy, happy babies. The WTE Foundation's Baby Basics program has helped over 500,000 expectant moms-to-be in need and their babies and is currently preparing a global initiative in an effort to help moms in need around the world.

Media

Murkoff has appeared on The Today Show
The Today Show
Today is an iconic American morning news and talk show airing every morning on NBC. Debuting on January 14, 1952, it was the first of its genre on American television and in the world. The show is also the fourth-longest running American television series...

, Good Morning America
Good Morning America
Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...

, The CBS Early Show
The Early Show
The Early Show is an American television morning news talk show broadcast by CBS from New York City. The program airs live from 7 to 9 a.m. Eastern Time Monday through Friday; most affiliates in the Central, Mountain, and Pacific time zones air the show on tape-delay from 7 to 9 a.m. local time. ...

, Oprah
The Oprah Winfrey Show
The Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....

, BBC Breakfast
BBC Breakfast
BBC Breakfast is the morning television news programme simulcast on BBC One and the BBC News channel. It is presented live from BBC Television Centre in White City, West London, and contains a mixture of news, sport, weather, business and feature items...

, and Good Morning Australia
Good Morning Australia
Good Morning Australia from Network Ten was the name of two different programs. This article is for Bert Newton's morning program, not to be confused with the breakfast news program of the same name....

. In May 2012, Lionsgate plans to release a film adaptation
What to Expect When You're Expecting (film)
What to Expect When You're Expecting is an upcoming film directed by Kirk Jones from a screenplay by Shauna Cross and based on the book of the same name. It stars an ensemble cast of Elizabeth Banks, Anna Kendrick, Chris Rock, Brooklyn Decker, Jennifer Lopez, Rodrigo Santoro, Cameron Diaz, Rob...

of What to Expect When You're Expecting starring Cameron Diaz. Murkoff and her husband, Erik, will serve as executive producers and Kirk Jones will direct from a script by Shauna Cross.
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