Heart 104.9 FM
Encyclopedia
Heart 104.9 fm
is a 24 hour music radio station, situated in Greenpoint Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...

, specialising in adult contempory urban jazz
.
Although it is considered a jazz radio station it encompasses many different genres of music, ranging from jazz to funk and pop
.

About the radio station

Heart 104.9 FM broadcasts in english
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

. Regular updates regarding news, sports, traffic
Traffic
Traffic on roads may consist of pedestrians, ridden or herded animals, vehicles, streetcars and other conveyances, either singly or together, while using the public way for purposes of travel...

, weather
Weather
Weather is the state of the atmosphere, to the degree that it is hot or cold, wet or dry, calm or stormy, clear or cloudy. Most weather phenomena occur in the troposphere, just below the stratosphere. Weather refers, generally, to day-to-day temperature and precipitation activity, whereas climate...

 and financial matters are constantly available to their listeners. The radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 attracts about 56000 listeners weekely, who are provided with a combination of music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

, chat, special features and guests as well as various on air promotions. Heart 104.9 FM aims to keep a good and active relationship with their listeners within the communities they serve by engaging in regular live outside broadcasts, club and venue promotions as well as charity fundraisers. The radio stations line up includes some of the Djs who have been in business the longest but they also embrace new talent.

History

Heart 104.9 FM was originally launced as P4 radio in July 1992. Then P4 radion was considered one of the fastest growing radio stations in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 at the time. P4 Radio was the first radio station is South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 to target and attract high income earners from the black and coloured communities of South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 and see positive growth in both revenue and audience. 8 years after inception P4 radio was relaunched as Heart104.9 FM with the tag line 'Cape Town Soul'. Even though the name changed, the CEO Gavin Meiring ensured the linsteners that the sound of the radio station would remain the same. Prior to the name change research was done among the listneners and it was found that they had no strong attachment to the name and didnt mind it changing.

Heart 104.9fms team of DJs

The DJ line up includes the likes of Phat Joe, Sakia Falken, Clarence Ford, Diggy Bongz, Paul Playdon, Brandon Leigh, SUGA, Irma G, Julian Naidoo and Randall Abrahams. As well as upcoming Djs such as Lunga Singama, Genevieve Howard, Craig Bennet and Meg Shout.

Coverage Areas

Heart 104.9 FM Broadcasts in Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...

, The South Peninsula, Stellenbosch, Paarl, the Helderberg Basin and Langebaan
Langebaan
Langebaan is a town in the Western Cape province of South Africa on the eastern shore of Langebaan Lagoon.Langebaan is situated 120 km north of Cape Town, just off the R27, about 28km from Vredenburg and 20km from Saldanha Bay...

.

Gay reality wedding show

Heart 104.9 FM hosted the first gay reality wedding in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

. The live show was presented on air on Phat Joe's daily breakfast show (6-9 am). As part of the show the men were only allowed to talk to each other on radio and of 5 bachelors the groom, Lloyd Kandin known on the show as 'Lekker Larry' picked only one,Shane Everts known on the show as 'Hastige Hendrick' and proposed to him at the Grand Daddy Hotel, Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...

.. They were wearing masks as not to reveal their identities. The couple only met on the day of their wedding but had engaged in numerous chats on air.. As a reward they were given a lavish wedding to the value of 1.4 million rand. The listeners were able to follow the action and excitment and the build up to the wedding.
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