Hasbro Interactive
Encyclopedia
Hasbro Interactive was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 video game production
Video game developer
A video game developer is a software developer that creates video games. A developer may specialize in a certain video game console, such as Nintendo's Wii, Microsoft's Xbox 360, Sony's PlayStation 3, or may develop for a variety of systems, including personal computers.Most developers also...

 and publishing
Video game publisher
A video game publisher is a company that publishes video games that they have either developed internally or have had developed by a video game developer....

 subsidiary of Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

, the large game
Game
A game is structured playing, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is usually carried out for remuneration, and from art, which is more often an expression of aesthetic or ideological elements...

 and toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...

 company.
Hasbro Interactive was formed late in 1995 in order to compete in the computer and video game arena. Several Hasbro properties, such as Monopoly and Scrabble
Scrabble
Scrabble is a word game in which two to four players score points by forming words from individual lettered tiles on a game board marked with a 15-by-15 grid. The words are formed across and down in crossword fashion and must appear in a standard dictionary. Official reference works provide a list...

, had already been made into successful video games by licensees such as Virgin Interactive
Virgin Interactive
Virgin Interactive was a British video game publisher. It was formed as Virgin Games Ltd. in 1981. The company became much larger after purchasing the budget label, Mastertronic in 1987. It was part of the Virgin Group...

. With Hasbro's game experience, computer games seemed like a natural extension of the company and a good opportunity for revenue growth. Hasbro Interactive's objective was to develop and publish games based on Hasbro property and the subsidiary existed for six years.

Strong growth

In 1997 revenues increased 145% going from USD
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

$35 million to $86 million.

Hasbro Interactive embarked on both internal and external development, and acquired some smaller video game developers and publishers such as MicroProse for $70 million and Avalon Hill
Avalon Hill
Avalon Hill was a game company that specialized in wargames and strategic board games. Its logo contained its initials "AH", and it was often referred to by this abbreviation. It also published the occasional miniature wargaming rules, role-playing game, and had a popular line of sports simulations...

 for $6 million both in 1998. Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

  acquired the rights for 300 games when it purchased Avalon Hill
Avalon Hill
Avalon Hill was a game company that specialized in wargames and strategic board games. Its logo contained its initials "AH", and it was often referred to by this abbreviation. It also published the occasional miniature wargaming rules, role-playing game, and had a popular line of sports simulations...

. With those acquisitions Hasbro Interactive revenues increased 127% in 1998 to $196 million and profits of $23 million. Hasbro Interactive was growing so fast that there was talk of reaching $1 billion in revenues by 2002. They also purchased the remaining brands and other intellectual property
Intellectual property
Intellectual property is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law...

 rights of Atari Corp.
Atari
Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Atari, SA . The original Atari, Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in...

 from JTS
JT Storage
JT Storage was a maker of inexpensive IDE hard drives for personal computers based in San Jose, California...

, and engaged in some other video game licensing, such as Frogger
Frogger
Frogger is an arcade game introduced in 1981. It was developed by Konami, and licensed for worldwide distribution by Sega/Gremlin. The object of the game is to direct frogs to their homes one by one. To do this, each frog must avoid cars while crossing a busy road and navigate a river full of...

from Konami
Konami
is a Japanese leading developer and publisher of numerous popular and strong-selling toys, trading cards, anime, tokusatsu, slot machines, arcade cabinets and video games...

. They sought to use Hasbro board game
Board game
A board game is a game which involves counters or pieces being moved on a pre-marked surface or "board", according to a set of rules. Games may be based on pure strategy, chance or a mixture of the two, and usually have a goal which a player aims to achieve...

 brands, MicroProse titles, Avalon Hill
Avalon Hill
Avalon Hill was a game company that specialized in wargames and strategic board games. Its logo contained its initials "AH", and it was often referred to by this abbreviation. It also published the occasional miniature wargaming rules, role-playing game, and had a popular line of sports simulations...

 and Wizards of the Coast
Wizards of the Coast
Wizards of the Coast is an American publisher of games, primarily based on fantasy and science fiction themes, and formerly an operator of retail stores for games...

 as leverage to increase revenues.

Hasbro Interactive became the #3 computer game publisher within three years of its founding. But in 1999, Hasbro Interactive lost $74 million on revenues of $237 million a growth of just 20% over the previous year. Late in 1999 with several game projects underway and dozens of new employees, many of who moved just to work for the company, Hasbro Interactive shut down several studios in a cost-cutting move. The studios affected included the former MicroProse offices located in Alameda, California
Alameda, California
Alameda is a city in Alameda County, California, United States. It is located on Alameda Island and Bay Farm Island, and is adjacent to Oakland in the San Francisco Bay. The Bay Farm Island portion of the city is adjacent to the Oakland International Airport. At the 2010 census, the city had a...

 and Chapel Hill, North Carolina
Chapel Hill, North Carolina
Chapel Hill is a town in Orange County, North Carolina, United States and the home of the University of North Carolina at Chapel Hill and UNC Health Care...

. In 4 years Hasbro Interactive's revenue increased 577%.

Published games

Hasbro Interactive published over 160 games on several interactive media. Included among them are:
  • Action Man: Operation Extreme
    Action Man: Operation Extreme
    Action Man: Operation Extreme was a game developed by Blitz Games and published by Hasbro Interactive in 2000 for the PlayStation.- Plot :...

    Sony
    Sony
    , commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

     PlayStation
    PlayStation
    The is a 32-bit fifth-generation video game console first released by Sony Computer Entertainment in Japan on December 3, .The PlayStation was the first of the PlayStation series of consoles and handheld game devices. The PlayStation 2 was the console's successor in 2000...

     (PS)
  • Axis & Allies (1998 video game)
    Axis & Allies (1998 video game)
    Axis & Allies is a turn-based strategy video game closely based on the Axis and Allies: Classic board game.Players take control of one of five world powers at the start of 1942 in WW2, grouped into the opposing factions of the Allies and the Axis...

    — Windows
  • Battleship: The Classic Naval Warfare Game
    Battleship (game)
    The game Battleship is a guessing game played by two people. It is known throughout the world as a pencil and paper game which predates World War I. It was published by Milton Bradley Company in 1931 as the pad-and-pencil game "Broadsides, the Game of Naval Strategy".-Description:The game is...

    Windows
    Microsoft Windows
    Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...

  • Beast Wars — PS, Windows, Macintosh
    Mac OS
    Mac OS is a series of graphical user interface-based operating systems developed by Apple Inc. for their Macintosh line of computer systems. The Macintosh user experience is credited with popularizing the graphical user interface...

  • Boggle
    Boggle
    Boggle is a word game designed by Allan Turoff and trademarked by Parker Brothers, a division of Hasbro. The game is played using a plastic grid of lettered dice, in which players attempt to find words in sequences of adjacent letters.-Rules:...

    — Windows
  • Centipede — Windows
  • Clue
    Clue (computer game)
    Clue is a computer game based on the board game of the same name. Its formal name is Clue: Murder at Boddy Mansion or Cluedo: Murder at Blackwell Grange. It runs on Microsoft Windows. It was developed in 1998 for Hasbro Interactive by EAI...

    — Windows
  • Candy Land
    Candy Land
    Candy Land is a simple racing board game. The game requires no reading and minimal counting skills, making it suitable for young children.-Gameplay:...

    — Windows
  • Daytona USA 2001
    Daytona USA 2001
    Daytona USA 2001, known in the United States simply as Daytona USA, is a racing arcade game developed by Sega and Genki which is a complete revamp of Daytona USA for release on the Dreamcast platform. This version features every single course from the original Daytona USA game and the Championship...

    — Sega Dreamcast
  • Frogger 3D
    Frogger 3D
    Frogger is a video game remake of the classic 1981 arcade game of the same name. It was developed by SCE Cambridge Studio and published by Hasbro Interactive in November 1997...

    — Windows/Playstation
  • Frogger 2: Swampy's Revenge
    Frogger 2: Swampy's Revenge
    Frogger 2: Swampy's Revenge is a console and computer game released in 2000. The game is part of the Frogger series, and the sequel to Frogger , featuring similar 4-way movement gameplay in a 3D world with 6 different environments...

    — Windows/Playstation
  • Game of Life
    The Game of Life
    The Game of Life, also known simply as LIFE, is a board game originally created in 1860 by Milton Bradley, as The Checkered Game of Life . The Game of Life was America's first popular parlor game...

    — Windows
  • Glover
    Glover (video game)
    Reviews were mixed, mostly pointing out the interesting game mechanics and variety, but also noting the bland storyline and confusing controls.The N64 version was praised by IGN, specifically on its gameplay and sound. Comically, they wrote "In addition to your standard bouncing balls, Glover --...

    Nintendo 64
    Nintendo 64
    The , often referred to as N64, was Nintendo′s third home video game console for the international market. Named for its 64-bit CPU, it was released in June 1996 in Japan, September 1996 in North America, March 1997 in Europe and Australia, September 1997 in France and December 1997 in Brazil...

    , PS, Windows
  • H.E.D.Z.
    H.E.D.Z.
    H.E.D.Z. or Head Extreme Destruction Zone is a PC game made by Hasbro Interactive for Windows in the action/adventure genre. The player, whose character is an alien, selects heads and goes on a preset order of battlefields to fight other aliens for heads, as well as the right to be the MVP of the...

    — Windows
  • Monopoly
    Monopoly (video game)
    There have been more than a dozen video game adaptations of Parker Brothers' highly successful board game Monopoly.The first of the adaptations were released in 1985 with the release of Monopoly for the BBC Micro, Amstrad CPC and ZX Spectrum. Over the years, Monopoly has been released for...

    — Windows, PlayStation 2
  • Nerf Arena Blast
    Nerf Arena Blast
    Nerf Arena Blast is a first-person shooter developed by the now-defunct Visionary Media Inc. in 1999, and was touted as a "family-friendly alternative to Unreal Tournament"...

    — Windows
  • NASCAR Heat
    NASCAR Heat
    NASCAR Heat is a 2000 racing video game for the PlayStation, Microsoft Windows and Game Boy Advance. It was developed by Monster Games and published by Hasbro Interactive. The PlayStation version was co-developed with Digital Illusions CE...

    — Windows
  • Nicktoons Racing
    Nicktoons Racing
    Nicktoons Racing is a Nickelodeon racing game for the PlayStation, Game Boy Advance, Game Boy Color, Windows, and arcade.- Teams :From Rugrats:...

     
    — Windows, PS, GBC
  • Pong
    Pong
    Pong is one of the earliest arcade video games, and is a tennis sports game featuring simple two-dimensional graphics. While other arcade video games such as Computer Space came before it, Pong was one of the first video games to reach mainstream popularity...

    — PS
  • RISK
    Risk (game)
    Risk is a strategic board game, produced by Parker Brothers . It was invented by French film director Albert Lamorisse and originally released in 1957 as La Conquête du Monde in France. Risk is a turn-based game for two to six players...

    — Windows
  • RollerCoaster Tycoon
    RollerCoaster Tycoon (game)
    RollerCoaster Tycoon is a construction and management simulation video game that simulates theme park management. Developed by MicroProse and Chris Sawyer and published by Hasbro Interactive, the game was released for Microsoft Windows on March 31, 1999 and was later ported to the Xbox game console...

    — Windows
  • Rubik's Games
    Rubik's Games
    Rubik's Games is a 5 games in 1 PC game created for Windows 95/98 developed in part by Ernő Rubik with Androsoft and was published by Hasbro Interactive. It was part of Hasbro's classical games collection of PC related games, translating their most famous board games into best possible quality...

    — Windows
  • Scrabble
    Scrabble
    Scrabble is a word game in which two to four players score points by forming words from individual lettered tiles on a game board marked with a 15-by-15 grid. The words are formed across and down in crossword fashion and must appear in a standard dictionary. Official reference works provide a list...

    — Windows (MacScrabble — Macintosh)
  • Sorry!
    Sorry! (video game)
    Sorry! is a video game based on the board game Sorry! It offers classic Sorry and also a mode called Way Sorry, where new cards are introduced, such as Bully, Buddy, Punish, and Happy. The pawns can even talk, joke, and make amusing remarks during gameplay that relate with the colors' personalities...

    — Windows
  • Thomas & Friends: The Great Festival Adventure
    Thomas & Friends: The Great Festival Adventure
    Thomas & Friends: The Great Festival Adventure is an educational action computer game developed by Mind's Eye Productions and published by Hasbro Interactive for Windows. It was released in 1999 and is based on the Thomas and Friends television series...

    — Windows
  • Thomas & Friends: Trouble on the Tracks
    Thomas & Friends: Trouble on the Tracks
    Thomas & Friends: Trouble on the Tracks is an educational adventure computer game developed by Mind's Eye Productions and published by Hasbro Interactive for Windows. It was released in 2000 and is based on the Thomas and Friends television series...

    — Windows
  • Thomas & The Magic Railroad: Print Studio — Windows
  • Tonka: Construction — Windows
  • Tonka Search & Rescue — Windows
  • Tonka Dig 'n' Rigs — Windows
  • Trivial Pursuit Millennium
    Trivial Pursuit
    Trivial Pursuit is a board game in which progress is determined by a player's ability to answer general knowledge and popular culture questions. The game was created in 1979 in Montreal, Quebec, Canada, by Canadian Chris Haney, a photo editor for Montreal's The Gazette and Scott Abbott, a sports...

    — Windows
  • X-COM
    X-COM
    X-COM is a series of strategy games created by Julian Gollop. In 2010 2K Marin announced the official reboot of the series, entitled simply XCOM. The original game has a cult following.- Original series :...

    series, Windows version
  • X-COM: Email games
    X-COM: Email games
    X-COM was part of a budget range video game series released in 1999 by Hasbro Interactive for Windows personal computers that relied solely on the Play by mail concept.-Overview:...

    — Windows
  • Yahtzee
    Yahtzee
    Yahtzee is a dice game made by Milton Bradley , which was first marketed by game entrepreneur Edwin S. Lowe in 1956. The game is a development of earlier dice games, such as Yacht and Generala. The object of the game is to score the most points by rolling five dice to make certain combinations...

    — Windows

Sale to Infogrames

By the middle of 2000, the dot-com bubble
Dot-com bubble
The dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...

 had burst, Hasbro share price had lost 70% of its value in just over a year and Hasbro would post a net loss the first time in two decades.

Faced with these difficulties in 29 January, 2001, Hasbro sold 100% of Hasbro Interactive to French software concern Infogrames
Infogrames
Infogrames Entertainment SA was an international French holding company headquartered in Paris, France. It was the owner of Atari, Inc., headquartered in New York City, U.S. and Atari Europe. It was founded in 1983 by Bruno Bonnell and Christophe Sapet using the proceeds from an introductory...

. The sale included nearly all of their video game related rights and properties, the Atari
Atari
Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Atari, SA . The original Atari, Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in...

 brand and Hasbro's Game.com
Game.com
The Game.com is a handheld game console released by Tiger Electronics in September 1997. It featured many new ideas for handheld consoles and was aimed at an older target audience, sporting PDA-style features and functions such as a touch screen and stylus...

 division, legendary developer MicroProse and over 250 software titles, but didn't include Avalon Hill
Avalon Hill
Avalon Hill was a game company that specialized in wargames and strategic board games. Its logo contained its initials "AH", and it was often referred to by this abbreviation. It also published the occasional miniature wargaming rules, role-playing game, and had a popular line of sports simulations...

 property. Hasbro Interactive's sale price was $100 million being $95 million as 4.5 million common shares of Infogrames and $5 million in cash. Under the terms of the sale agreement, Infogrames gained the rights to develop games based on Hasbro properties for a period of 15 years plus an option for an additional 5 years based on performance. Hasbro Interactive became Infogrames Interactive and after May 2003 was renamed to Atari Interactive Inc, a wholly owned subsidiary of Infogrames Entertainment SA (IESA). Infogrames (now itself known as Atari SA) still maintains ownership of the original Atari properties received through Hasbro which are kept in their Hasbro Interactive originated placeholder, Atari Interactive, Inc.

Buy-back

In 2005, Hasbro bought back the digital gaming rights for their properties from Atari for $65 million. In the deal, Atari's parent company acquired a 10 year exclusive deal to produce video games based on 10 key Hasbro franchises, including Dungeons & Dragons
Dungeons & Dragons
Dungeons & Dragons is a fantasy role-playing game originally designed by Gary Gygax and Dave Arneson, and first published in 1974 by Tactical Studies Rules, Inc. . The game has been published by Wizards of the Coast since 1997...

, Monopoly
Monopoly (game)
Marvin Gardens, the leading yellow property on the board shown, is actually a misspelling of the original location name, Marven Gardens. The misspelling was said to be introduced by Charles Todd and passed on when his home-made Monopoly board was copied by Charles Darrow and thence to Parker...

, Scrabble
Scrabble
Scrabble is a word game in which two to four players score points by forming words from individual lettered tiles on a game board marked with a 15-by-15 grid. The words are formed across and down in crossword fashion and must appear in a standard dictionary. Official reference works provide a list...

, Game of Life
The Game of Life
The Game of Life, also known simply as LIFE, is a board game originally created in 1860 by Milton Bradley, as The Checkered Game of Life . The Game of Life was America's first popular parlor game...

, Battleship
Battleship (game)
The game Battleship is a guessing game played by two people. It is known throughout the world as a pencil and paper game which predates World War I. It was published by Milton Bradley Company in 1931 as the pad-and-pencil game "Broadsides, the Game of Naval Strategy".-Description:The game is...

, Clue
Cluedo
Cluedo is a popular murder/mystery-themed deduction board game originally published by Waddingtons in Leeds, England in 1949. It was devised by Anthony E. Pratt, a solicitor's clerk from Birmingham, England. It is now published by the United States game and toy company Hasbro, which acquired its U.S...

, Yahtzee
Yahtzee
Yahtzee is a dice game made by Milton Bradley , which was first marketed by game entrepreneur Edwin S. Lowe in 1956. The game is a development of earlier dice games, such as Yacht and Generala. The object of the game is to score the most points by rolling five dice to make certain combinations...

, Simon
Simon (game)
Simon is an electronic game of memory skill invented by Ralph H. Baer and Howard J. Morrison, with the software programming being done by Lenny Cope and manufactured and distributed by Milton Bradley. Simon was launched in 1978 at Studio 54 in New York City and became an immediate success. It...

, Risk
Risk (game)
Risk is a strategic board game, produced by Parker Brothers . It was invented by French film director Albert Lamorisse and originally released in 1957 as La Conquête du Monde in France. Risk is a turn-based game for two to six players...

 and Boggle
Boggle
Boggle is a word game designed by Allan Turoff and trademarked by Parker Brothers, a division of Hasbro. The game is played using a plastic grid of lettered dice, in which players attempt to find words in sequences of adjacent letters.-Rules:...

. Hasbro bought back the digital rights to Transformers
Transformers
A transformer is a device that transfers electrical energy from one circuit to another by magnetic coupling.Transformer may also refer to:* ASUS Eee Pad Transformer, an Android 3.2 Honeycomb tablet computer manufacturer by Asus...

, My Little Pony
My Little Pony
My Little Pony is a brand of toy ponies marketed primarily to girls produced by the toy manufacturer Hasbro. These ponies can be identified by their colorful bodies and manes and a unique symbol on one or both sides of their flanks...

, Tonka
Tonka
Tonka is an American toy company most known for its signature toy trucks and construction equipment.-History:On September 18, 1946 Mound Metalcraft was created in Mound, Minnesota with three men as partners, Lynn Everett Baker , Avery F. Crounse, and Alvin F. Tesch. The first products produced by...

, Magic: The Gathering
Magic: The Gathering
Magic: The Gathering , also known as Magic, is the first collectible trading card game created by mathematics professor Richard Garfield and introduced in 1993 by Wizards of the Coast. Magic continues to thrive, with approximately twelve million players as of 2011...

, Connect Four
Connect Four
Connect Four is a two-player game in which the players first choose a color and then take turns dropping their colored discs from the top into a seven-column, six-row vertically-suspended grid...

, Candyland
Candy Land
Candy Land is a simple racing board game. The game requires no reading and minimal counting skills, making it suitable for young children.-Gameplay:...

 and Playskool
Playskool
Playskool is an American company that produces educational toys and games for children. It is a subsidiary of Hasbro, Inc., and is headquartered in Pawtucket, Rhode Island.-History:...

.

See also

  • Vicious Cycle Software
    Vicious Cycle Software
    Vicious Cycle Software is a video game development company based in Morrisville, North Carolina, United States.-History:Vicious Cycle was founded in 2000 by Eric Peterson, Dave Ellis, Marc Racine and Wayne Harvey after layoffs at the local MicroProse development studio forced several game...

    , a game development company started by employees laid off in the North Carolina
    North Carolina
    North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

     Hasbro Interactive studio closing.

External links

  • Hasbro Interactive History at MobyGames
    MobyGames
    -Platforms not yet included:- Further reading :* Rusel DeMaria, Johnny L. Wilson, High Score!: The Illustrated History of Electronic Games, McGraw-Hill/Osborne Media; 2 edition , ISBN 0-07-223172-6...

  • Hasbro Interactive by William Achtmeyer from Tuck School of Business
    Tuck School of Business
    The Amos Tuck School of Business Administration is the graduate business school of Dartmouth College in Hanover, New Hampshire, in the United States...

     (PDF
    Portable Document Format
    Portable Document Format is an open standard for document exchange. This file format, created by Adobe Systems in 1993, is used for representing documents in a manner independent of application software, hardware, and operating systems....

    )
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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