All Topics  
Halo vehicle

 

 
   Email Print
   Bookmark   Link
 

 

Halo vehicle
 
 
  Topics Halo vehicle Topic Home

A halo vehicle is a marketing term
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 used in the automotive industry for a vehicle
Motor vehicle

A motor vehicle is a machine which incorporates a wikt:motor , and which is used for transportation. The internal combustion engine is the most common motor choice, although electric motors or other types are sometimes used....
 designed and marketed to promote a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 — to create a halo effect
Halo effect

The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations....
 around the vehicle and thereby create positive associations related to the brand.

In 2009, Joseph White, automotive editor for the Wall Street Journal, called Halo vehicles cars "designed and built for the sole purpose of calling attention to a company or a brand."

In a 2006 USA Today
USA Today

'USA TODAY' is a national United States daily newspaper published by the Gannett Company. It was founded by Allen Neuharth. The paper has the widest newspaper circulation of any newspaper in the United States , and among English-language broadsheets, it comes second worldwide, behind only the 2.6 million daily paid copies of The Times of...
 article, General Motors
General Motors

General Motors Corporation , founded in 1908, is the world's second-largest automaker after Toyota, ranked by 2008 global unit sales. GM was the global sales leader for 77 consecutive calendar years from 1931 to 2008....
 Vice Chairman, Bob Lutz
Robert Lutz

Robert A. "Bob" Lutz is the Vice Chairman of Global Product Development at General Motors Corporation....
 called halo cars "shock therapy" for a brand."

Examples of halo vehicles include the Dodge Viper
Dodge Viper

The Dodge Viper is a V10 engine-powered sports car manufactured by the Dodge division of Chrysler LLC. Production of the two seat sports car began at New Mack Assembly in 1992 and moved to its current home at Conner Avenue Assembly in October 1995....
, Chevrolet Corvette
Chevrolet Corvette

The Chevrolet Corvette is a sports car that has been manufactured by General Motors since 1953. The car was originally designed by Harley Earl, and named by Myron Scott after the fast corvette....
, Honda NSX
Honda NSX

The Honda NSX is a sports car produced between 1990 and 2005 by the Japanese automobile industry Honda. It used a rear mid-engine, rear-wheel drive layout and was powered by an all-aluminum V6 engine four-stroke cycle featuring Honda's unique "variable valve timing and lift electronic control" system....
, Nissan GT-R
Nissan GT-R

The Nissan GT-R is a sports car created by Nissan Motors, released in Japan on 6 December 2007, United States July 07, 2008, and expected to be released in the rest of the world by March 2009....
, and Audi R8.








Discussion
Ask a question about 'Halo vehicle'
Start a new discussion about 'Halo vehicle'
Answer questions from other users
Full Discussion Forum



Encyclopedia


2005 Ford Gt
A halo vehicle is a marketing term
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 used in the automotive industry for a vehicle
Motor vehicle

A motor vehicle is a machine which incorporates a wikt:motor , and which is used for transportation. The internal combustion engine is the most common motor choice, although electric motors or other types are sometimes used....
 designed and marketed to promote a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 — to create a halo effect
Halo effect

The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations....
 around the vehicle and thereby create positive associations related to the brand.

In 2009, Joseph White, automotive editor for the Wall Street Journal, called Halo vehicles cars "designed and built for the sole purpose of calling attention to a company or a brand."

In a 2006 USA Today
USA Today

'USA TODAY' is a national United States daily newspaper published by the Gannett Company. It was founded by Allen Neuharth. The paper has the widest newspaper circulation of any newspaper in the United States , and among English-language broadsheets, it comes second worldwide, behind only the 2.6 million daily paid copies of The Times of...
 article, General Motors
General Motors

General Motors Corporation , founded in 1908, is the world's second-largest automaker after Toyota, ranked by 2008 global unit sales. GM was the global sales leader for 77 consecutive calendar years from 1931 to 2008....
 Vice Chairman, Bob Lutz
Robert Lutz

Robert A. "Bob" Lutz is the Vice Chairman of Global Product Development at General Motors Corporation....
 called halo cars "shock therapy" for a brand."

Examples of halo vehicles include the Dodge Viper
Dodge Viper

The Dodge Viper is a V10 engine-powered sports car manufactured by the Dodge division of Chrysler LLC. Production of the two seat sports car began at New Mack Assembly in 1992 and moved to its current home at Conner Avenue Assembly in October 1995....
, Chevrolet Corvette
Chevrolet Corvette

The Chevrolet Corvette is a sports car that has been manufactured by General Motors since 1953. The car was originally designed by Harley Earl, and named by Myron Scott after the fast corvette....
, Honda NSX
Honda NSX

The Honda NSX is a sports car produced between 1990 and 2005 by the Japanese automobile industry Honda. It used a rear mid-engine, rear-wheel drive layout and was powered by an all-aluminum V6 engine four-stroke cycle featuring Honda's unique "variable valve timing and lift electronic control" system....
, Nissan GT-R
Nissan GT-R

The Nissan GT-R is a sports car created by Nissan Motors, released in Japan on 6 December 2007, United States July 07, 2008, and expected to be released in the rest of the world by March 2009....
, and Audi R8.

See also

  • Badge engineering
    Badge engineering

    Badge engineering is a term that describes the badge of one product as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand , it is often more cost-effective to rebadge a single product multiple times....
  • Brand
    Brand

    A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
  • Flagship car
  • Marketing
    Marketing

    Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
  • Marque
    Marque

    A marque is a brand name, especially in the automobile industry. For example, Chevrolet and Pontiac are marques of their maker, General Motors Corporation ....