H. Naoto
Encyclopedia
Naoto Hirooka, better known as H. Naoto (born 1977) is a Japanese
Japanese people
The are an ethnic group originating in the Japanese archipelago and are the predominant ethnic group of Japan. Worldwide, approximately 130 million people are of Japanese descent; of these, approximately 127 million are residents of Japan. People of Japanese ancestry who live in other countries...

 avant-garde
Avant-garde
Avant-garde means "advance guard" or "vanguard". The adjective form is used in English to refer to people or works that are experimental or innovative, particularly with respect to art, culture, and politics....

 fashion designer. H. Naoto's style of clothing and accessories could be classified under Japanese punk
Punk fashion
Punk fashion is the clothing, hairstyles, cosmetics, jewelry, and body modifications of the punk subculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited. The distinct social dress of other subcultures and art movements, including...

 and gothic lolita, and he has been called the "most visible and successful of the labels fixated on that style."

He graduated from Bunka Fashion College in Tokyo, joined S-inc. in 1999, and launched his own brand, h.NAOTO in the Spring/Summer of 2000.

H. Naoto created a dress worn by Amy Lee
Amy Lee
Amy Lynn Hartzler , best known as Amy Lee, is an American singer-songwriter and classically trained pianist. She is co-founder and lead vocalist of the rock band Evanescence. She cites influences ranging from classical musicians such as Mozart to modern artists Björk, Tori Amos, Danny Elfman and...

 of Evanescence
Evanescence
Evanescence is an American rock band founded in Little Rock, Arkansas in 1995 by singer/pianist Amy Lee and guitarist Ben Moody. After recording private albums, the band released their first full-length album, Fallen, on Wind-up Records in 2003. Fallen sold more than 17 million copies worldwide...

 at the 2004 Grammy Awards. He has also designed costumes for the bands Ayabie
Ayabie
, was a Japanese visual kei band signed to the label Tokuma Japan Communications. Their music consisted of a wide variety of sounds and moods, ranging from catchy and upbeat to heavy and hard-edged punk songs. Many of the band's costumes were designed by ID Japan or H. Naoto...

, Psycho le Cému
Psycho le Cému
Psycho le Cému was a Japanese visual rock band. Its members are Aya, Daishi, Lida, Seek, and Yuraサマ . Formed in 1999, Psycho le Cému distinguished themselves in the visual kei scene via their cosplay, with its members dressing in colorful, extravagant outfits inspired by anime and video game...

 (for the Prism PV), Gackt
Gackt
is a Japanese singer-songwriter, actor, voice actor and author. Usually referred to by his mononymous stage name, he is known for his career as a solo artist and as the former vocalist for the defunct visual kei rock band Malice Mizer....

, S.K.I.N., and Hangry & Angry
Hangry & Angry
Hangry & Angry-f is a Japanese female pop/rock duo created in 2008, consisting of former Morning Musume members Hitomi Yoshizawa and Rika Ishikawa . The group is a collaboration with a Harajuku fashion store, which sells fashion designer h.Naoto's mascot kittens of the same name...

.

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