Great Rose Bowl Hoax
Encyclopedia
The Great Rose Bowl Hoax was a prank
Practical joke
A practical joke is a mischievous trick played on someone, typically causing the victim to experience embarrassment, indignity, or discomfort. Practical jokes differ from confidence tricks in that the victim finds out, or is let in on the joke, rather than being fooled into handing over money or...

 at the 1961 Rose Bowl
1961 Rose Bowl
The 1961 Rose Bowl game, played on Monday, January 2, 1961, was the 47th Rose Bowl game. The #6 Washington Huskies defeated the top-ranked Minnesota Golden Gophers, 17–7. Washington quarterback Bob Schloredt was named the Player Of The Game...

, an annual American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 college football
College football
College football refers to American football played by teams of student athletes fielded by American universities, colleges, and military academies, or Canadian football played by teams of student athletes fielded by Canadian universities...

 bowl game
Bowl game
In North America, a bowl game is commonly considered to refer to one of a number of post-season college football games. Prior to 2002, bowl game statistics were not included in players' career totals and the games were mostly considered to be exhibition games involving a payout to participating...

. That year, the Washington Huskies
Washington Huskies
Washington Huskies is the nickname of the University of Washington's athletic teams. The school is a member of the Pacific-12 Conference. The athletic program is made up of 9 men's sports and 10 women's sports Washington Huskies is the nickname of the University of Washington's athletic teams. The...

 were pitted against the Minnesota Golden Gophers
Minnesota Golden Gophers
The Minnesota Golden Gophers are the college sports team for the University of Minnesota. The university fields both men's and women's teams in basketball, cross country, gymnastics, golf, ice hockey, swimming, tennis, and track and field. Men's-specific sports include baseball, football, and...

. At halftime
Halftime show
A halftime show is a performance given during halftime, the period between the first and second halves, or the second and third quarters, of a sporting event. Halftime shows are not given for sports with an irregular or indeterminate number of divisions , or for sports that do not have an extended...

, the Huskies led 17 to 0, and their cheerleaders took the field to lead the attendees in the stands in a card stunt
Card stunt
Card stunts are a planned, coordinated sequence of actions performed by an audience, whose members raise cards that, in the aggregate, create a recognizable image. The images they create can range widely and, through careful planning, the same cards can create a number of different images by...

, a routine involving flip-cards depicting various images for the audience to raise. However, a number of students from the California Institute of Technology
California Institute of Technology
The California Institute of Technology is a private research university located in Pasadena, California, United States. Caltech has six academic divisions with strong emphases on science and engineering...

 managed to alter the card stunt shown during the halftime break, culminating in the display of the word "CALTECH," a common nickname for the Institute.

The prank received national attention, as the game was broadcast to an estimated 30 million viewers across the United States by NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

. One author wrote, "Few college pranks can be said to be more grandly conceived, carefully planned, flawlessly executed, and publicly dramatic" than the Great Rose Bowl Hoax.

Planning

The hoax was planned by a group of Caltech students, subsequently known as the "Fiendish Fourteen," in December 1960. Their leader was 19-year old engineering student Lyn Hardy
Lyndon Hardy
Lyndon Maurice Hardy is an American physicist, fantasy author, and business owner.-Biography:He is a member of the Science Fiction Writers of America. He attended California Institute of Technology as an undergraduate and the University of California Berkeley for his Ph.D.In his college years he...

. They felt that their college, whose teams often played in Rose Bowl Stadium
Rose Bowl (stadium)
The Rose Bowl is an outdoor athletic stadium in Pasadena, California, U.S., in Los Angeles County. The stadium is the site of the annual college football bowl game, the Rose Bowl, held on New Year's Day. In 1982, it became the home field of the UCLA Bruins college football team of the Pac-12...

 a few miles from campus, was ignored up to and during the Rose Bowl Game. The students decided to use Washington's flip-card show to garner some attention.

To discover the details behind the Huskies' show, Hardy disguised himself as a reporter for a local Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 high school
High school
High school is a term used in parts of the English speaking world to describe institutions which provide all or part of secondary education. The term is often incorporated into the name of such institutions....

 (Dorsey High School
Susan Miller Dorsey High School
Susan Miller Dorsey High School is a high school located in Los Angeles, California.Dorsey is a part of the Los Angeles Unified School District. The school serves Baldwin Hills, Baldwin Village, Jefferson Park, Leimert Park, and portions of Crenshaw....

), and asked Washington's head cheerleader. They learned that, by changing the 2,232 instruction sheets, they would be able to trick unsuspecting Washington fans into holding up the incorrect signs.

The students broke into the Cal State Long Beach
California State University, Long Beach
California State University, Long Beach is the second largest campus of the California State University system and the third largest university in the state of California by enrollment...

 dorm rooms where the Washington cheerleaders were staying, and removed a single instruction sheet from a bedroom. They printed copies and altered each page by hand. On New Year's Eve
New Year's Eve
New Year's Eve is observed annually on December 31, the final day of any given year in the Gregorian calendar. In modern societies, New Year's Eve is often celebrated at social gatherings, during which participants dance, eat, consume alcoholic beverages, and watch or light fireworks to mark the...

, three of the "Fiendish Fourteen" reentered the cheerleaders' dorm building, and replaced the stack of old sheets with the new.

Michael Lampton, later an astronaut; Reg Clemens, a consultant for research-and-development company Sandia Labs; and Lon Bell, chief executive of Amerigon Inc. were some of the helpers.

Execution

At halftime on January 2, the Washington card stunt was executed as the Caltech students had hoped. NBC cameras panned to the section raising the flip-cards as they uneventfully displayed the first eleven designs.

The twelfth design modified the design of a husky into that of a beaver (Caltech's mascot) but was subtle enough that the audience did not notice.

The thirteenth design, which called for the depiction of the word "Washington" in script to gradually appear from left to right (starting with the capital "W"), ran backwards (with the small letter "n" appearing first). Other sources say that the routine intended to spell out, "HUSKIES," but that it had been altered to spell out "SEIKSUH." Regardless, it was dismissed as a simple mistake.

The fourteenth design, however, was an unmistakable prank. "CALTECH" was displayed in big block letters on a white background.

Reaction and aftermath

Mel Allen
Mel Allen
Mel Allen was an American sportscaster, best known for his long tenure as the primary play-by-play announcer for the New York Yankees. During the peak of his career in the 1940s, 1950s and 1960s, Allen was arguably the most prominent member of his profession, his voice familiar to millions...

 and Chick Hearn
Chick Hearn
Francis Dayle "Chick" Hearn was an American sportscaster. Known primarily as the long-time play-by-play announcer for the Los Angeles Lakers of the National Basketball Association, the legendary Hearn is remembered for his rapid fire, staccato broadcasting style, inventing colorful phrases such...

 covered the game for an NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 national telecast. The announcers and the stadium fell silent for several moments before breaking into laughter. As the Washington band marched off the field, the cheerleaders did not give the signal for the fifteenth and final image. The Huskies were unaware that the Caltech students had not altered the last design of an American flag.

The game resulted in a 17-7 victory by the Washington Huskies, their second straight win at the Rose Bowl.

Similar hoaxes

A similar hoax by Caltech at the 1984 Rose Bowl
1984 Rose Bowl
The 1984 Rose Bowl game, played on January 2, was the 70th Rose Bowl game. The UCLA Bruins defeated the Illinois Fighting Illini by a score of 45-9. Rick Neuheisel, UCLA quarterback, was named the Rose Bowl Player Of The Game. He completed 22 of 32 passes for 298 yards and four touchdowns...

 was inspired by this one. A group of students altered the scoreboard to show Caltech leading its rival, MIT, 38 to 9.

Another hoax reminiscent of the Great Rose Bowl Hoax is Yale University
Yale University
Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...

's November 2004 prank against Harvard.
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