Graphic Artists Guild
Encyclopedia
The Graphic Artists Guild is a guild
Guild
A guild is an association of craftsmen in a particular trade. The earliest types of guild were formed as confraternities of workers. They were organized in a manner something between a trade union, a cartel, and a secret society...

 of graphic designer
Graphic designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...

s, illustrators, and photographers and is organized into seven chapters around the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

.

History

In the mid-1960s most automobile advertising contained illustrations, not photographs. Many of the illustrators who worked for the advertising agencies servicing the in the automobile industry were unhappy with their pay and working conditions. Many were members of the Society of Illustrators
Society of Illustrators
The Society of Illustrators is a professional society based in New York City. Founded in 1901, the mission of the Society is to promote the art and appreciation of illustration, as well as its history...

, but they were told that the Society did not do advocacy work. So those artists banded together to form the Guild as a union of artists. On November 2, 1967, the Graphic Artists Guild charter, based on the Screen Actors Guild
Screen Actors Guild
The Screen Actors Guild is an American labor union representing over 200,000 film and television principal performers and background performers worldwide...

 constitution, was signed in Detroit, Michigan
Michigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....

, by 113 artists. After the Detroit chapter, and the first national office (eventually located in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

), were founded, artists organized chapters in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

; Cleveland, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

; and San Francisco, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

.

In 1970, the Detroit chapter called a strike against Campbell-Ewald
Campbell-Ewald
Campbell Ewald is one of the largest marketing communications agencies in the United States, offering innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and...

, the advertising agency that serviced Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...

. Guild members struck for better wages and the right of Campbell-Ewald's freelance graphic artists to accept work from other clients. The strike failed when Campbell-Ewald hired scabs
Strikebreaker
A strikebreaker is a person who works despite an ongoing strike. Strikebreakers are usually individuals who are not employed by the company prior to the trade union dispute, but rather hired prior to or during the strike to keep the organisation running...

 to break the strike. With the failure of the strike the Detroit chapter declined and the Guild's headquarters was moved to New York.

Over the years, the Guild has merged with several other artists groups, including the Illustrators Guild in 1976, the Graphic Artists for Self-Preservation and the Creative Designers Guild in 1978, the Textile Designers Guild in 1979, the Cartoonist Guild in 1984, the Coalition of Designers in 1987, and the Society of Professional Graphic Artists in Seattle became the Guild’s Seattle chapter in 1993.

In December 2008, the Guild sued the Illustrators Partnership of America and five individuals for libel regarding what the Guild considered defamatory public comments in connection with the IPA's effort to form a separate illustrators rights-collecting society with 13 organizations, the American Society of Illustrators Partnership. In 2011, Judge Debra James of the Supreme Court, Civil Branch, New York County, dismissed this US$1 million-dollar tortious interference
Tortious interference
Tortious interference, also known as intentional interference with contractual relations, in the common law of tort, occurs when a person intentionally damages the plaintiff's contractual or other business relationships...

 and defamation lawsuit. The Guild filed a motion to appeal.

UAW Affiliation

For most of its history, the Graphic Artists Guild has been an independent union, negotiating its first collective bargaining contract for artists at the Children’s Television Workshop
Sesame Workshop
Sesame Workshop, formerly known as the Children's Television Workshop , is a Worldwide American non-profit organization behind the production of several educational children's programs that have run on public broadcasting around the world...

 in 1986. In 1993 the Guild became the collective bargaining agent for the graphic artists employed at Public Broadcasting Service
Public Broadcasting Service
The Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....

 (PBS) primary member station, WNET
WNET
WNET, channel 13 is a non-commercial educational public television station licensed to Newark, New Jersey. With its signal covering the New York metropolitan area, WNET is a primary station of the Public Broadcasting Service and a primary provider of PBS programming...

. After years of negotiations with the American Federation of Teachers
American Federation of Teachers
The American Federation of Teachers is an American labor union founded in 1916 that represents teachers, paraprofessionals and school-related personnel; local, state and federal employees; higher education faculty and staff, and nurses and other healthcare professionals...

, Communications Workers of America
Communications Workers of America
Communications Workers of America is the largest communications and media labor union in the United States representing about 550,000 members in both the private and public sectors. The union has 27 locals in Canada via CWA-SCA Canada representing about 8,000 members...

, and the United Auto Workers
United Auto Workers
The International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, better known as the United Auto Workers , is a labor union which represents workers in the United States and Puerto Rico, and formerly in Canada. Founded as part of the Congress of Industrial...

 (UAW), the Guild in 1999 voted to affiliate with the UAW, becoming Local 3030. Affecting the Guild's decision were the experiences of the National Writers Union
National Writers Union
National Writers Union , founded on November 19, 1981, is the trade union in the United States for freelance and contract writers: journalists, book and short fiction authors, business and technical writers, web content providers, and poets...

, which had seen 50% membership growth under UAW auspices.

As Guild membership declined from 2,083 in 1999 to 1,832 in 2003, the Guild's affiliation with UAW became economically unfeasible. In 2004, a majority of the Guild members voted to disaffiliate at the end of the five-year agreement.

Advocacy

In the 1970s, Guild lobbying helped sway the Copyright Royalty Tribunal
United States Copyright Office
The United States Copyright Office, a part of the Library of Congress, is the official U.S. government body that maintains records of copyright registration in the United States. It is used by copyright title searchers who are attempting to clear a chain of title for copyrighted works.The head of...

 to raise fees and improve reporting procedures regarding use of previously published art for PBS and its affiliate stations.

In 1979, the Guild began a long-term campaign to stop work-for-hire contracts, where the art buyer assumes control over a freelance artist's work. A 1989 Supreme Court decision, Community for Creative Non-Violence v. Reid
Community for Creative Non-Violence v. Reid
Community for Creative Non-Violence v. Reid, 490 U.S. 730 , was a United States Supreme Court case regarding ownership of copyright.-Facts:...

, followed the Guild's position to rule that a company obtaining the services of a freelancer cannot compel a work-for-hire situation, or assume one is in place, unless both parties sign a written contract agreeing to such an arrangement.

In 1980, the Guild represented a group of textile designers, terminated by Print-a-Pattern for trying to form a union, in an unfair labor practices action before the National Labor Relations Board
National Labor Relations Board
The National Labor Relations Board is an independent agency of the United States government charged with conducting elections for labor union representation and with investigating and remedying unfair labor practices. Unfair labor practices may involve union-related situations or instances of...

.

In the early 1980s, artists' fair-practices law based on the Guild's model law were passed in California, New York, and Oregon. In response to Guild opposition, the IRS withdrew a proposed rule that would have disallowed a home studio deduction where the artist had a primary source of income at another location and from another type of work.

In 1985, the Boston chapter succeeded in passing the Arts Preservation Act in Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...

, which states, "No person, except an artist who owns or possesses a work of fine art which the artist has created, shall intentionally commit, or authorize the intentional commission of any physical defacement, mutilation, alteration, or destruction of a work of fine art."

Under the Tax Reform Act of 1986
Tax Reform Act of 1986
The U.S. Congress passed the Tax Reform Act of 1986 to simplify the income tax code, broaden the tax base and eliminate many tax shelters and other preferences...

, writers and artists were barred from deducting expenses except in the year in which they booked the income for those expenses. The Graphic Artists Guild and 44 other artists groups successfully lobbied to have that provision repealed in 1988.

In 2002 the Northern California Chapter lobbied the state's Board of Equalization on behalf of illustrator Heather Preston. This effort resulted in a ruling that virtually exempts sales tax on all on the artwork of graphic artists.

In April 2010, the Graphic Artists Guild filed suit against Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 to halt further development of the Google Books Library Project
Google Books Library Project
The Google Books Library Project is an effort by Google to scan and make searchable the collections of several major research libraries. The project, along with Google's Partner Program, comprise Google Books . Along with bibliographic information, snippets of text from a book are often viewable...

. The issue in the lawsuit is Google’s digitization of millions of books for the benefit of the Google Books. The books in dispute include protected visual works, such as photographs, illustrations, and charts. Google had previous negotiated a settlement with text authors and other rights holders whose work was unlawfully digitized, but that agreement did not address the rights of visual artists.

Publishing

The Graphic Artists Guild published the first edition of its Pricing & Ethical Guidelines in 1973. Pricing & Ethical Guidelines began as a 20-page pamphlet and has grown into a 300-page book.

Up through the 1990s, the Guild also published the Directory of Illustration and a Corporate and Communication Design annual.
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