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Gordon England (coachbuilder)

Gordon England (coachbuilder)

Overview
Gordon England was a British coachbuilding company based in Putney
Putney
Putney is an affluent district of south-west London in the London Borough of Wandsworth. It is located south-west of Charing Cross, on the southern bank of the River Thames, opposite Fulham...

, South West London and Wembley
Wembley
Wembley is an area of north-west London, UK, and part of the London Borough of Brent.-Location:Wembley is bounded on the south and east by the River Brent and the A406 North Circular Road, separating it from Neasden, Willesden and Park Royal. To its west and northwest are Sudbury and Harrow...

, North London..

E. C. Gordon England started work as an apprentice in the railway industry and went on to work in aircraft manufacture rising to works manager at Bristol during World War I.

After the war his interest turned to motor racing and in 1922 he obtained a chassis version of the new Austin 7
Austin 7
The Austin 7 was a vintage car produced from 1922 through to 1939 in the United Kingdom by the Austin Motor Company. Nicknamed the "Baby Austin", It was one of the most popular cars ever produced there and wiped out most other British small cars and cyclecars of the early 1920s, its effect on the...

 which he tuned and entered successfully at several events.
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Encyclopedia
Gordon England was a British coachbuilding company based in Putney
Putney
Putney is an affluent district of south-west London in the London Borough of Wandsworth. It is located south-west of Charing Cross, on the southern bank of the River Thames, opposite Fulham...

, South West London and Wembley
Wembley
Wembley is an area of north-west London, UK, and part of the London Borough of Brent.-Location:Wembley is bounded on the south and east by the River Brent and the A406 North Circular Road, separating it from Neasden, Willesden and Park Royal. To its west and northwest are Sudbury and Harrow...

, North London..

E. C. Gordon England started work as an apprentice in the railway industry and went on to work in aircraft manufacture rising to works manager at Bristol during World War I.

After the war his interest turned to motor racing and in 1922 he obtained a chassis version of the new Austin 7
Austin 7
The Austin 7 was a vintage car produced from 1922 through to 1939 in the United Kingdom by the Austin Motor Company. Nicknamed the "Baby Austin", It was one of the most popular cars ever produced there and wiped out most other British small cars and cyclecars of the early 1920s, its effect on the...

 which he tuned and entered successfully at several events. This led him to make and sell a series of cars to the public based on his racers. He believed that car performance was being held back by the heavy coachwork being fitted to many models and set about designing bodies largely of plywood covered with fabric and fixed to the chassis with three rubber mountings. To make these George England (Motor Bodies) Ltd was established in 1925 taking his father's name.

The first model to be sold was the "Brooklands" bodied Austin 7 and although the racing version had been fabric covered the production version was aluminium panelled. Each one was supplied with a certificate stating that it would attain 80 mph (130 km/h). The "Cup" model followed in 1925 and then a fabric saloon which came out before the official factory version. In 1927 almost 20,000 bodies ere supplied for the Austin 7.

Work extended beyond Austin and in 1925 a Rolls-Royce
Rolls-Royce Limited
Rolls-Royce Limited was a British car and, from 1914, aero-engine manufacturing company founded by Charles Stewart Rolls and Henry Royce on 15 March 1906 as the result of a partnership formed in 1904. In 1971, Rolls-Royce was crippled by the development of the advanced RB211 jet engine, resulting...

 was fitted followed by work on Bentley
Bentley
Bentley Motors Limited is a British manufacturer of automobiles founded on 18 January 1919 by Walter Owen Bentley . Mr. Bentley had been previously known for his range of rotary aero-engines in World War I, the most famous being the Bentley BR1 as used in later versions of the Sopwith Camel...

s, MG
MG (car)
MG Cars is a former British sports car manufacturer, which was founded in 1924.MG Cars is best known for its two-seat open sports cars, but MG also produced saloons and coupés...

, Morris
Morris Motor Company
The Morris Motor Company was a British car manufacturing company. After the incorporation of the company into larger corporations, the Morris name remained in use as a marque until 1984 when British Leyland's Austin Rover Group decided to concentrate on the more popular Austin marque.-Early...

, Standard
Standard Motor Company
The Standard Motor Company was founded in Coventry, England in 1903 by Reginald Walter Maudslay . The Standard name was last used in Britain in 1963, and in India in 1987.-1903-1914:...

 and Wolseley
Wolseley Motor Company
The Wolseley Motor Company was a British automobile manufacturer founded in 1901. After 1935 it was incorporated into larger companies but the Wolseley name remained as an upmarket marque until 1975.-History:...

. The Putney premises were outgrown and in 1927 the company moved to Wembley and exhibited at the London Olympia Motor Show with an Invicta
Invicta (car)
Invicta is a British automobile manufacturer. The brand has been available intermittently through successive decades. Initially, the manufacturer was based in Cobham, Surrey, England from 1925 to 1933, then in Chelsea, London, England from 1933 to 1938 and finally in Virginia Water, Surrey, England...

on the stand.

The company was reformed as Gordon England (1929) Ltd and claimed to be making 35 bodies a day. However, the fabric body started to lose out to all metal types and the companies fortunes declined and in 1930 it closed.