Energy Brands, also
doing business asThe phrase "doing business as" is a legal term used in the United States, meaning that the trade name, or fictitious business name, under which the business or operation is conducted and presented to the world is not the legal name of the legal person who actually own it and are responsible for it...
Glacéau, is a privately owned subsidiary of Coca-Cola Company based in
WhitestoneWhitestone is a residential neighborhood in the northernmost part of the City of New York borough of Queens. Located between the East River to the north and 25th Avenue to the south. Whitestone is surrounded by College Point, Flushing, Bayside, Auburndale, Linden Hill, and Murray Hill...
,
New York CityNew York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
that manufactures and distributes various lines of
enhanced waterEnhanced water is a category of beverages that are marketed as water, but which contain a wide variety of additional ingredients, ranging from natural or artificial flavors, sugar, sweeteners, vitamins, minerals and other "enhancements." Most enhanced waters are lower in calories per ounce than...
. Founded in May 1996 by
J. Darius BikoffJohn Darius Bikoff is an American entrepreneur, founder and CEO of Energy Brands. He was born to an American father and an Iranian mother....
with an
electrolyteIn chemistry, an electrolyte is any substance containing free ions that make the substance electrically conductive. The most typical electrolyte is an ionic solution, but molten electrolytes and solid electrolytes are also possible....
enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
By 2002, the Glacéau line of waters were the top selling enhanced water brand in the United States, with the company's Vitaminwater being its best selling product. In 2006, the company earned
US$The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
350 million in revenues. The company then began its global expansion, launching its products in the United Kingdom and Australia in 2008 and France in 2009.
Energy Brands is owned primarily by Bikoff, employees, and small investors. Rap artist Curtis Jackson—known as
50 CentCurtis James Jackson III , better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin and The Massacre . Get Rich or Die Tryin has been certified eight times platinum by...
—obtained a 10% share of the company as part of an endorsement deal. 30% equity was sold to
LVMHLVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...
sometime in the 2000s, which in turn sold those shares. The shares eventually were sold to India-based
Tata GroupTata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. Tata Group is one of the largest companies in India by market capitalization and revenue. It has interests in communications and information technology, engineering, materials, services, energy,...
in August 2006, which held the shares until May 2007 when Coca-Cola Company purchased the company as an independent subsidiary, leaving its actual operations with its existing management including Bikoff.
History
J. Darius Bikoff, a self-proclaimed health nut born on September 21, 1961, first conceived of the idea of vitamin enhanced water in 1996. According to him, he was feeling "run down" and concerned he was catching a cold, so he took some
Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
and drank some
mineral waterMineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value, generally obtained from a naturally occurring mineral spring or source. Dissolved substances in the water may include various salts and sulfur compounds...
. As he consumed the items, he started thinking about the idea of having them together instead of having to take them separately. He founded Energy Brands in May 1996 using his personal savings and contracting with an
aquiferAn aquifer is a wet underground layer of water-bearing permeable rock or unconsolidated materials from which groundwater can be usefully extracted using a water well. The study of water flow in aquifers and the characterization of aquifers is called hydrogeology...
in Connecticut for the base water used. The individual products carried the Glacéau name, with the company's first product being Glacéau Smartwater.
Reflecting on the company's early history, Bikoff notes that it was "very tough" as he struggled with founding the company having no actual experience in beverage manufacturing, beyond working in an aluminum
fabricationFabrication as an industrial term refers to building metal structures by cutting, bending, and assembling. The cutting part of fabrication is via sawing, shearing, or chiseling ; torching with handheld torches ; and via CNC cutters...
factory. While launching his company, he was also having to deal with personal struggles including a
divorceDivorce is the final termination of a marital union, canceling the legal duties and responsibilities of marriage and dissolving the bonds of matrimony between the parties...
and having to file for
bankruptcyBankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
. He started by personally introducing Smartwater to smaller independent natural food stores around New York, moving to a statewide launch when the product became successful. He used this same basic method, adding in "
mom-and-pop storesA small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships...
", for the launches of Fruitwater and Vitaminwater in 1998 and 2000, respectively. By 2001, the company's drinks were sold in over 4,000 retail stores in the New York area. According to Bikoff, this enabled his products to go unnoticed by the large beverage makers until the product was firmly established when he could then cultivate relationships with various independent distributors opening the way for nationwide distribution.
Bikoff eventually allowed
LVMHLVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...
to buy a 30% equity share in the company. LVMH later sold the stake to another investor, who in turn sold it again. The shares ended up in the hands of India-based Tata Group in August 2006, which paid
$The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
677 million for the 30% equity, seeking to expand its American business interests. The following year, on May 25, 2007, Bikoff agreed to sell the company to
The Coca-Cola CompanyThe Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
for $4.1 billion. $1.2 billion of the sales went to the Tata Group for its 30% minority ownership, which Tata agreed to sell not wishing to be a subsidiary of Coca-Cola. Under the purchase agreement, Energy Brands remains nearly autonomous as a subsidiary of Coca-Cola, with Coca-Cola primarily operating with a hands off method, leaving Bikoff and Energy Brands principal operating officers in charge. In discussing the role of Coca-Cola, Bikoff states: "We run independently, we have our own offices. If Coca-Cola don't call me, I don't call them."
In 2008, Energy Brands began launching its products in the United Kingdom with France following in 2009. The company eventually plans to expand to Australia, Canada, and Mexico.
Legal disputes
On April 5, 2006, Energy Brands filed a lawsuit against
PepsiCoPepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
in the U.S. District Court in Manhattan alleging that PepsiCo's
SoBeSoBe is a brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products...
"Life Water" packages infringed its
trade dressTrade dress is a legal term of art that generally refers to characteristics of the visual appearance of a product or its packaging that signify the source of the product to consumers...
for similar drinks. In the subsequent settlement Pepsi agreed to change its packaging.
On January 14, 2009, the
Center for Science in the Public InterestCenter for Science in the Public Interest is a Washington, D.C.-based non-profit watchdog and consumer advocacy group focusing on nutritional education and awareness.-History and funding:...
filed a class-action lawsuit against Energy Brands' parent company in the Northern District of California Court. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola dismissed the suit as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.
Financials
As a privately owned company, Energy Brands has never been required to release information about its sales figures or other financial information. Bikoff himself never stated what percentage of the company he owned before it was sold.
ForbesForbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
magazine once reported that he owned only 25% of the company, but in an interview with
The TimesThe Times is a British daily national newspaper, first published in London in 1785 under the title The Daily Universal Register . The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary since 1981 of News International...
, he denied this stating: "Did anyone say I had less than 50%? Look, I maintained control of the company and I maintain it today. But I don’t talk about my share as every story becomes one about personal wealth." In 2006, the company was reported to have an annual sales revenue of $350 million.
Before the sale to Coca-Cola, 70% shares of the company were held by company employees and smaller investors, with 30% held by the Tata Group. In October 2004, rap artist Curtis Jackson—known as
50 CentCurtis James Jackson III , better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin and The Massacre . Get Rich or Die Tryin has been certified eight times platinum by...
—was given a 10 percent share in the company in exchange for his becoming a spokesperson after learning that he was a fan of the beverage. The health conscious Jackson noted that he first learned of the product while at a gym in
Los AngelesLos Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, and stated that "they do such a good job making water taste good." After becoming a shareholder and endorser, Jackson worked with the company to create a new grape-flavored "Formula 50" variant of VitaminWater and mentioned the drinks in various songs and interviews. It's unknown how much Jackson made from the purchase of his shares by Coca-cola, with estimates ranging from $50–100 million. Though he no longer has an equity stake in the company, Jackson continues to act as a spokesperson for Vitaminwater, enthusiastically supporting the product including singing about it at the
BET AwardsThe BET Awards were established in 2001 by the Black Entertainment Television network to celebrate African Americans and other minorities in music, acting, sports, and other fields of entertainment over the past year. The awards are presented annually and broadcast live on BET...
and expressing his excitement over the company's continuing to allow his input on products.
Products
Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, Vitaminwater was launched, adding vitamins and natural flavors with Smartwater. Designed to "fill the gap" between soft drinks and
waterWater is a chemical substance with the chemical formula H2O. A water molecule contains one oxygen and two hydrogen atoms connected by covalent bonds. Water is a liquid at ambient conditions, but it often co-exists on Earth with its solid state, ice, and gaseous state . Water also exists in a...
for people who knew they should drink more water but weren't, Vitaminwater was targeted primarily at adults. With fewer calories than soda, the company states that the drink both hydrates consumers and provides nutrients they are likely to be missing.
Vitaminenergy—an
energy drinkEnergy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
became the company's fourth product.
In 2002, Energy Brands' Glacéau drinks were the top selling brand of enhanced water. Vitaminwater is considered its most successful of the four products. On April 2, 2009, Glacéau Vitaminwater introduced a new line for the weight-conscious market called Vitaminwater10 that has 10 kilocalories per eight-ounce serving, and later Vitaminwater Zero, a calorie-free drink, down from the older line that serves 50 kilocalories. Both drinks utilize
TruviaTruvia is a stevia-based sugar substitute developed jointly by Coca-Cola and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a...
as a sweetener. In September 2010, a rebranded version of the 10 calorie drink was introduced to the Canadian market, although Vitaminwater Zero is still exclusively a US product.
VitaminWater
VitaminWater consists of vapor distilled, deionized, and/or
reverse osmosisReverse osmosis is a membrane technical filtration method that removes many types of large molecules and ions from solutions by applying pressure to the solution when it is on one side of a selective membrane. The result is that the solute is retained on the pressurized side of the membrane and...
filtered water;
crystalline fructoseCrystalline fructose is a processed sweetener derived from corn that is almost entirely fructose. It consists of at least 98% pure fructose, any remainder being water and trace minerals. It is used as a sweetener in the likes of beverages and yogurts, where it substitutes for high-fructose corn...
(derived from corn syrup) as a sweetener;
citric acidCitric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...
; electrolytes; natural flavors; and vitamins, including
Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
, B3, B5,
B6Vitamin B6 is a water-soluble vitamin and is part of the vitamin B complex group. Several forms of the vitamin are known, but pyridoxal phosphate is the active form and is a cofactor in many reactions of amino acid metabolism, including transamination, deamination, and decarboxylation...
,
B12Vitamin B12, vitamin B12 or vitamin B-12, also called cobalamin, is a water-soluble vitamin with a key role in the normal functioning of the brain and nervous system, and for the formation of blood. It is one of the eight B vitamins...
, and
EVitamin E is used to refer to a group of fat-soluble compounds that include both tocopherols and tocotrienols. There are many different forms of vitamin E, of which γ-tocopherol is the most common in the North American diet. γ-Tocopherol can be found in corn oil, soybean oil, margarine and dressings...
. Other ingredients are added according to the flavor and intended purpose of the drink. The drinks contain 33 grams of sugar in a 20oz bottle which is equivalent to about 8 teaspoons of sugar (4 grams per teaspoon). Regular Coke contains 65 grams of sugar in a 20oz bottle which is equivalent to about 16 teaspoons of sugar. With 125 calories per bottle
Misleading advertising
In January 2011, the United Kingdom's
Advertising Standards AuthorityThe Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances...
ruled that a Summer 2010 advertisement that claimed VitaminWater was "nutritious" was misleading due to the high sugar content (23g per 500ml) of the drink. The ruling banning the advertisement stated: "Because Vitamin Water contained about a quarter of a consumer's GDA (guideline daily amount) for sugar as well as the added vitamins, we considered that the description of Vitamin Water as 'nutritious' was misleading."
Flavors
| Label | Flavor | Vitamins |
| Restore |
Fruit Punch |
(Vitamin B and C + PotassiumPotassium is the chemical element with the symbol K and atomic number 19. Elemental potassium is a soft silvery-white alkali metal that oxidizes rapidly in air and is very reactive with water, generating sufficient heat to ignite the hydrogen emitted in the reaction.Potassium and sodium are...
) |
| Power-C |
Dragonfruit |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ Taurine) |
| Energy |
Tropical Citrus |
(Vitamin B + GuaranaGuarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
) |
| Focus |
Kiwi-Strawberry |
(Vitamin A Vitamin A is a vitamin that is needed by the retina of the eye in the form of a specific metabolite, the light-absorbing molecule retinal, that is necessary for both low-light and color vision...
+ LuteinLutein is a xanthophyll and one of 600 known naturally occurring carotenoids. Lutein is synthesized only by plants and like other xanthophylls is found in high quantities in green leafy vegetables such as spinach and kale...
) |
| Multi-V |
Lemonade |
(“Vitamin B ,C and E + ZincZinc , or spelter , is a metallic chemical element; it has the symbol Zn and atomic number 30. It is the first element in group 12 of the periodic table. Zinc is, in some respects, chemically similar to magnesium, because its ion is of similar size and its only common oxidation state is +2...
+ CalciumCalcium is the chemical element with the symbol Ca and atomic number 20. It has an atomic mass of 40.078 amu. Calcium is a soft gray alkaline earth metal, and is the fifth-most-abundant element by mass in the Earth's crust...
”) |
| Defense |
Raspberry-Apple |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ ZincZinc , or spelter , is a metallic chemical element; it has the symbol Zn and atomic number 30. It is the first element in group 12 of the periodic table. Zinc is, in some respects, chemically similar to magnesium, because its ion is of similar size and its only common oxidation state is +2...
) |
| Formula 50 |
Grape |
(50% Daily Dose of Vitamins) |
| XXX |
Acai-Blueberry Pomegranate |
(Vitamin B and C + Triple Antioxidants) |
| Essential |
Orange-Orange |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ CalciumCalcium is the chemical element with the symbol Ca and atomic number 20. It has an atomic mass of 40.078 amu. Calcium is a soft gray alkaline earth metal, and is the fifth-most-abundant element by mass in the Earth's crust...
) |
| Balance |
Cranberry-Grapefruit |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ GlucosamineGlucosamine is an amino sugar and a prominent precursor in the biochemical synthesis of glycosylated proteins and lipids. Glucosamine is part of the structure of the polysaccharides chitosan and chitin, which compose the exoskeletons of crustaceans and other arthropods, cell walls in fungi and...
) |
| Vital-T |
Lemon Tea |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ Vitamin EVitamin E is used to refer to a group of fat-soluble compounds that include both tocopherols and tocotrienols. There are many different forms of vitamin E, of which γ-tocopherol is the most common in the North American diet. γ-Tocopherol can be found in corn oil, soybean oil, margarine and dressings...
) |
| Rescue |
Green Tea |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ EGCGEpigallocatechin gallate , also known as epigallocatechin 3-gallate, is the ester of epigallocatechin and gallic acid, and is a type of catechin....
) |
| Charge |
Lemon-Lime |
(Vitamin B + Electrolytes) |
| Stur-D |
Blue Agave-Passion Fruit-Citrus |
(Vitamin D Vitamin D is a group of fat-soluble secosteroids. In humans, vitamin D is unique both because it functions as a prohormone and because the body can synthesize it when sun exposure is adequate ....
+ CalciumCalcium is the chemical element with the symbol Ca and atomic number 20. It has an atomic mass of 40.078 amu. Calcium is a soft gray alkaline earth metal, and is the fifth-most-abundant element by mass in the Earth's crust...
) |
| Connect |
Black-Cherry Lime |
(CaffeineCaffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
+ 8 key nutrients) |
| Spark |
Grape-Blueberry |
(Vitamin E Vitamin E is used to refer to a group of fat-soluble compounds that include both tocopherols and tocotrienols. There are many different forms of vitamin E, of which γ-tocopherol is the most common in the North American diet. γ-Tocopherol can be found in corn oil, soybean oil, margarine and dressings...
+ Choline) |
| Dwnld |
Berry Cherry |
(Daily download of vitamins and antioxidants) |
| Go-Go (Zero) |
Mixed Berry |
(Vitamin E Vitamin E is used to refer to a group of fat-soluble compounds that include both tocopherols and tocotrienols. There are many different forms of vitamin E, of which γ-tocopherol is the most common in the North American diet. γ-Tocopherol can be found in corn oil, soybean oil, margarine and dressings...
+ RiboseRibose is an organic compound with the formula C5H10O5; specifically, a monosaccharide with linear form H––4–H, which has all the hydroxyl groups on the same side in the Fischer projection....
) |
| Mega-C (Zero) |
Grape Raspberry |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ ZincZinc , or spelter , is a metallic chemical element; it has the symbol Zn and atomic number 30. It is the first element in group 12 of the periodic table. Zinc is, in some respects, chemically similar to magnesium, because its ion is of similar size and its only common oxidation state is +2...
) |
| Recoup (Zero) |
Peach-Mandarin |
Vitamins b3 b5 b6 b12 |
| Rise (Zero) |
Orange |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ Electrolytes) |
| Revitalize (Zero) |
Green Tea |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ Ecgc |
| Squeezed (Zero) |
Lemonade |
8 key nutrients from a - Zinc |
| Rhythm (Zero) |
Starfruit-Citrus |
(PotassiumPotassium is the chemical element with the symbol K and atomic number 19. Elemental potassium is a soft silvery-white alkali metal that oxidizes rapidly in air and is very reactive with water, generating sufficient heat to ignite the hydrogen emitted in the reaction.Potassium and sodium are...
+MagnesiumMagnesium is a chemical element with the symbol Mg, atomic number 12, and common oxidation number +2. It is an alkaline earth metal and the eighth most abundant element in the Earth's crust and ninth in the known universe as a whole...
) |
| XXX (Zero) |
Acai-Blueberry Pomegranate |
(Antioxidants) |
| Glow (Zero) |
Strawberry-Guanabana |
(Vitamins E and A, Biotin) |
| Drive (Zero) |
Blood orange-mixed berry |
(natural caffeine & yerba mate) |
| React (Future) |
Mixed Berry |
(Vitamin CVitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
+ Vitamin EVitamin E is used to refer to a group of fat-soluble compounds that include both tocopherols and tocotrienols. There are many different forms of vitamin E, of which γ-tocopherol is the most common in the North American diet. γ-Tocopherol can be found in corn oil, soybean oil, margarine and dressings...
) |
| Strength (Future) |
Passion Fruit |
(Vitamin E Vitamin E is used to refer to a group of fat-soluble compounds that include both tocopherols and tocotrienols. There are many different forms of vitamin E, of which γ-tocopherol is the most common in the North American diet. γ-Tocopherol can be found in corn oil, soybean oil, margarine and dressings...
+ Choline) |
- 1st Generation: Revive, Power-C, Energy, Focus, Essential
- 2nd Generation: Defense, Formula 50, B-Relaxed, XXX, Multi-V
- 3rd Generation: Balance, Endurance, Vital-T, Rescue, Charge
- 4th Generation: Dwnld, Tranquilo, Connect, Spark, Stur-D
Discontinued flavors
- Power-C - Acerola [1st Discontinued Flavor]
- Perform - Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
-LimeLime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
- Defense - Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
-IceIce is water frozen into the solid state. Usually ice is the phase known as ice Ih, which is the most abundant of the varying solid phases on the Earth's surface. It can appear transparent or opaque bluish-white color, depending on the presence of impurities or air inclusions...
- Stress-B - Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
-LimeLime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
- Endurance - Peach-Mango
- B-Relaxed - Jackfruit-Guava
- Tranquilo - Tamarind-Pineapple
- Formula 50 - Grape
Smartwater
Smartwater is distilled water and electrolytes with 10 mg of calcium, 15 mg of magnesium, and 10 mg of potassium per liter. It is available in 700 mL, 1
L
, 1.5 L, and 20
ozA fluid ounce is a unit of volume equal to about 28.4 mL in the imperial system or about 29.6 mL in the US system. The fluid ounce is distinct from the ounce, which measures mass...
bottles.
vitaminenergy
vitaminenergy is an
energy drinkEnergy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
which consists of many of the same ingredients as vitaminwater, such as crystalline fructose, electrolytes, natural flavors, and vitamins (Vitamin B3, B5, B6, B12, and C) along with natural
caffeineCaffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
and
riboseRibose is an organic compound with the formula C5H10O5; specifically, a monosaccharide with linear form H––4–H, which has all the hydroxyl groups on the same side in the Fischer projection....
. Specific ingredients are added according to the flavor of the drink. The product is advertised to not cause the unpleasant “
crash A sugar crash or glucose crash is the term used in American popular culture to refer to a supposed sense of fatigue after consuming a large quantity of carbohydrates, also known as reactive hypoglycemia...
” associated with most energy drinks.
vitaminwater Energy is now off the market.
fruitwater
fruitwater is a less sweetened version of vitaminwater. It consists of the same ingredients only with a light fruit flavor and less crystalline fructose. Aside from “natural flavor,” fruitwater does not contain any actual fruit juice. As of August 2008, nine flavors were available.
Fruitwater is now off of the market.
Flavors
- Raspberry-apple
- Grape
- Peach
- Lime
- Pomegranate
- Dragonfruit
- Lemonade
- Orange
- Kiwi-strawberry
- Mango lemon