Giant Manufacturing
Overview
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
ese bicycle
Bicycle
A bicycle, also known as a bike, pushbike or cycle, is a human-powered, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A person who rides a bicycle is called a cyclist, or bicyclist....
manufacturer which bills itself as the world's largest bicycle manufacturer. Giant has manufacturing facilities in Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
, and Mainland China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
.
Established 1972 in Dajia, Taichung County
Taichung County
Taichung County was a county in central Taiwan, the Republic of China, that surrounded but did not include Taichung City. The name Taichung means "central Taiwan"...
(now part of Taichung City), Giant started as an OEM
Original Equipment Manufacturer
An original equipment manufacturer, or OEM, manufactures products or components that are purchased by a company and retailed under that purchasing company's brand name. OEM refers to the company that originally manufactured the product. When referring to automotive parts, OEM designates a...
, manufacturing bicycles to be sold exclusively under other brand names (for example, Schwinn and Nishiki
Nishiki (bicycle)
Nishiki was a brand of bicycles designed, specified, marketed and distributed by West Coast Cycle in the United States, initially manufactured by Kawamura Cyles in Kobe, Japan and subsequently by Giant of Taiwan. The bicycles were first marketed under the American Eagle brand beginning in 1965 and...
), as a private label
Private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...
. In 1986, Giant, under new president Bill Austin, established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range.
Unanswered Questions
