Get 'em Girls (song)
Encyclopedia
"Get 'Em Girls" is a song by Australian R&B
Contemporary R&B
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...

 recording artist Jessica Mauboy
Jessica Mauboy
Jessica Hilda Mauboy , is an Indigenous Australian R&B singer-songwriter and actress. In 2006, Mauboy was the runner-up on the fourth season of Australian Idol, she had auditioned for the talent show in Alice Springs to pursue a recording career...

. The song features American rapper Snoop Dogg
Snoop Dogg
Calvin Cordozar Broadus, Jr. , better known by his stage name Snoop Dogg, is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school...

, who co-wrote the song with David Buchanan and producer Bangladesh
Bangladesh (producer)
Shondrae Crawford, better known as Bangladesh or Mr. Bangladesh, is a Grammy Award winning American record producer and disc jockey and rapper, who was born and raised in Des Moines, Iowa, and now lives in Atlanta, Georgia.- Life and career :...

 for her second studio album of the same name
Get 'em Girls
Get 'Em Girls is the second studio album by Australian R&B recording artist Jessica Mauboy, released in Australia on 5 November 2010 by Sony Music. Mauboy recorded the album in Los Angeles, New York and Atlanta...

. It was released as the album's lead single
Lead single
A lead single is usually the first single released by a musician or a band before the release of its home album.During the era of the grammophone record, all music arrived in the marketplace as what is now termed a single, one potential hit song backed by an additional song of generally less...

 on 17 September 2010. The concept of the song is about shoes and showcases a more urban, hip hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

 flavoured sound than Mauboy's previous singles. "Get 'Em Girls" received mixed reviews from critics, and peaked at number 19 on the ARIA Singles Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

. An accompanying music video was directed by Hype Williams
Hype Williams
Harold "Hype" Williams , previously known as HYPE, is an American music video and film director of African-American and Honduran descent. His nickname "Hype" comes from his hyperactive nature as a child....

 and received mixed reviews from fans.

Background

In August 2010, The Music Network reported that "Get 'Em Girls" would be the first single from Mauboy's second studio album to be released on 24 September 2010 and that it would feature "a high-profile US star." On 6 September 2010, a spokesperson for Mauboy's record label, Sony Music Australia, confirmed that the featured artist on the song would be Snoop Dogg
Snoop Dogg
Calvin Cordozar Broadus, Jr. , better known by his stage name Snoop Dogg, is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school...

. "Get 'Em Girls" was written by David Buchanan, Dogg and Bangladesh
Bangladesh (producer)
Shondrae Crawford, better known as Bangladesh or Mr. Bangladesh, is a Grammy Award winning American record producer and disc jockey and rapper, who was born and raised in Des Moines, Iowa, and now lives in Atlanta, Georgia.- Life and career :...

, who also handled the song's production.

Mauboy had initially planned to have Nicki Minaj
Nicki Minaj
Onika Tanya Maraj , better known by her stage name Nicki Minaj; ), is a Trinidadian-born American recording artist...

, Missy Elliot or Lady Sovereign
Lady Sovereign
Louise Amanda Harman , better known by the stage name Lady Sovereign, is an English rapper & grime artist. She is noted for her professional success in performing styles of music generally dominated by males...

 featured on the song. She explained, "I didn't end up getting any of them but with the help of Bangladesh who produced the track, he contacted Snoop Dogg and that's how it came about." When speaking about the song in an interview with Q News
Q News (Australian magazine)
Q News is a gay and lesbian magazine published every second Friday and is based in Brisbane, Queensland, Australia and is privately owned by Ray MacKereth. It was launched in December 2000 and was originally printed as a tabloid newspaper, after the demise of Brother Sister in November 2000...

, Mauboy said, "I really love that track and as soon as it was completed I knew that I wanted it to be the first single. I had to fight the record company a bit to get them to release that song first." "Get 'Em Girls" is an R&B
Contemporary R&B
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...

, pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

, and "thumping hip hop" song. According to Alasdair Duncan from Rave magazine, the song is "slick-sounding, bump-and-grinding urban pop, drawing on Beyoncé and Rihanna in equal parts."

Release and reception

"Get 'Em Girls" was released digitally
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 and sent to Australian contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

 on 17 September 2010.

Majhid Heath from ABC Online Indigenous
ABC Online
ABC Online is the brand name in Australia for the online services of the Australian Broadcasting Corporation, managed by ABC Innovation. It covers a large network of websites including those for ABC News, television, radio, and video-on-demand through ABC iView.ABC Online is one of Australia's...

 called the song an "over-produced train wreck" and wrote that "'Get 'Em Girls' is supposed to be an audacious nod to female empowerment but is nothing more than a shout out to contemptible consumerism." Daile Pepper from Sydney Morning Herald picked "Get 'Em Girls" as one of the worst songs of 2010. Sunshine Coast Daily's Owen Jacques mentioned the song as one of the many few that have been riddled with subtle nuance and silly words, writing that Mauboy "is flanked by a particularly sleazy looking Snoop Dogg, and she pushes the boundary so hard that the fence collapses beneath her." "Get 'Em Girls" debuted and peaked at number 19 on the ARIA Singles Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

, and spent six consecutive weeks in the ARIA top fifty.

Music video

The music video for the song was directed by Hype Williams
Hype Williams
Harold "Hype" Williams , previously known as HYPE, is an American music video and film director of African-American and Honduran descent. His nickname "Hype" comes from his hyperactive nature as a child....

 and was filmed in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 in September 2010. The video premiered online in October 2011.

The video starts off showing a mini screen of Mauboy and producer Bangladesh twirling around in a purple backdrop, then afterwards shows a scene of flames. The next scene shows Mauboy dancing alongside Snoop Dogg. Other scenes show Mauboy in a white dress strutting the catwalk with her friends, showing off their heels in an array of fashions. They later appear in a shoe shop, where Mauboy and her friends are seen buying shoes, while Dogg plays the role of a shoe salesman.

Since released, the video has been heavily criticised by fans on YouTube. Within only five days of being posted online, there were over three hundred comments with several of them calling the video cheap, tacky, disappointing and left them confused. Some of the comments mentioning the scenes of Mauboy dancing alongside Dogg have been described as "hypersexual" and "sleazy".

Live performances

Mauboy performed "Get 'Em Girls" at the 2010 NRL Grand Final
2010 NRL Grand Final
The 2010 NRL Grand Final was the conclusive and premiership-deciding game of the 2010 NRL season. Played on Sunday, 3 October at Sydney's ANZ Stadium, the match was contested by the St. George Illawarra Dragons and the Sydney Roosters. It was the first time the two sides met in a grand final. They...

 on 3 October 2010, followed by a performance of the song at the 2010 Nickelodeon Australian Kids' Choice Awards
Nickelodeon Australian Kids' Choice Awards 2010
The 8th annual Nickelodeon Australian Kids' Choice Awards was held on Friday 8 October 2010 at the Sydney Entertainment Centre. Nomination entries closed on 1 August 2010 and the nominees for this year's season, were revealed on 15 August 2010...

 on 8 October. On 4 December 2010, she participarted in the YouTube Live Sessions program on 4 December 2010 and performed several of the album's songs, including "Get 'Em Girls". On 10 December 2010, Mauboy performed the song at Federation Square
Federation Square
Federation Square is a civic centre and cultural precinct in the city of Melbourne, Victoria, Australia....

 in Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, ahead of Oprah Winfrey
Oprah Winfrey
Oprah Winfrey is an American media proprietor, talk show host, actress, producer and philanthropist. Winfrey is best known for her self-titled, multi-award-winning talk show, which has become the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011...

's visit to the place.

Personnel

  • Songwriting
    Songwriter
    A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer...

     – David Buchanan, Shondrae Crawford
    Bangladesh (producer)
    Shondrae Crawford, better known as Bangladesh or Mr. Bangladesh, is a Grammy Award winning American record producer and disc jockey and rapper, who was born and raised in Des Moines, Iowa, and now lives in Atlanta, Georgia.- Life and career :...

    , Cordozar Calvin Broadus
    Snoop Dogg
    Calvin Cordozar Broadus, Jr. , better known by his stage name Snoop Dogg, is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school...

  • Production
    Record producer
    A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

     – Bangladesh
    Bangladesh (producer)
    Shondrae Crawford, better known as Bangladesh or Mr. Bangladesh, is a Grammy Award winning American record producer and disc jockey and rapper, who was born and raised in Des Moines, Iowa, and now lives in Atlanta, Georgia.- Life and career :...

  • Mixing
    Audio mixing (recorded music)
    In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...

     – Fabian Marasciullo
  • Mastering
    Audio mastering
    Mastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...

     – Dave Kutch
  • Assistant engineering
    Audio engineering
    An audio engineer, also called audio technician, audio technologist or sound technician, is a specialist in a skilled trade that deals with the use of machinery and equipment for the recording, mixing and reproduction of sounds. The field draws on many artistic and vocational areas, including...

     – Victor Wainstein

Source:

Weekly chart

Chart (2010) Peak
position
ARIA Singles Chart
ARIA Charts
The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...

19

End of Year charts

Chart (2010) Peak
position
Australian Artists Singles Chart 41

Release history

Country Date Format Label
Australia 17 September 2011 Contemporary hit radio
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...

, digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

Sony Music Australia
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