Genius Products was an entertainment company based in Santa Monica, California

Santa Monica, California

Santa Monica is a beachfront city in western Los Angeles County, California, US. Situated on Santa Monica Bay, it is surrounded on three sides by the city of Los Angeles — Pacific Palisades on the northwest, Brentwood on the north, West Los Angeles on the northeast, Mar Vista on the east, and...

, United States.

On December 5, 2005, Genius Products, Inc. announced a distribution joint venture

Joint venture

A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...

 with The Weinstein Company

The Weinstein Company

The Weinstein Company is an American film studio founded by Bob and Harvey Weinstein in 2005 after the brothers left the then-Disney-owned Miramax Films, which they had co-founded in 1979...

 called Genius Products, LLC, with Weinstein holding a 70% stake. The transaction was approved by stockholders and was closed on July 24, 2006. The high-profile movies from Weinstein helped Genius Products to open the doors to major retailers like Wal-Mart

Wal-Mart

Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

 and Target

Target Corporation

Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...

.

Genius also released DVDs for other companies, including Entertainment Rights

Entertainment Rights

Entertainment Rights Plc was a global media company. Its main role was in children and family television programming.The group was established in 1989 as Sleepykids. In 1999 it become entertainment rights and was focused on the creation and exploitation of major children's characters and brands...

, Classic Media

Classic Media

Classic Media, LLC, is an American production company and distributor of family programming. It was founded in 2000 by former Marvel Entertainment CEO Eric Ellenbogen and former Broadway Video executive John Engelman in hopes of acquiring mismanaged classic properties and giving exposure to...

, Sesame Workshop

Sesame Workshop

Sesame Workshop, formerly known as the Children's Television Workshop , is a Worldwide American non-profit organization behind the production of several educational children's programs that have run on public broadcasting around the world...

 (from 2007 to 2009), Random House

Random House

Random House, Inc. is the largest general-interest trade book publisher in the world. It has been owned since 1998 by the German private media corporation Bertelsmann and has become the umbrella brand for Bertelsmann book publishing. Random House also has a movie production arm, Random House Films,...

, ESPN

ESPN

Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

, Discovery Communications

Discovery Communications

Discovery Communications, Inc. is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39...

, ImaginAsian

ImaginAsian

ImaginAsian Entertainment is a multi-media company based in New York City. Its main feature is a television network, iaTV, which premiered in 2004 and which focuses on entertainment featuring people of East Asian and South East Asian descent. There is also some South Asian content...

, World Wrestling Entertainment

World Wrestling Entertainment

World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...

, IFC Films

IFC Films

IFC Films is an American film distribution company based in New York, owned by AMC Networks. It distributes independent films and documentaries under the IFC Films, Sundance Selects and IFC Midnight. It operates the IFC Center....

 and PorchLight Entertainment

PorchLight Entertainment

PorchLight Entertainment, Inc. is an American production company founded in 1995 by Bruce D. Johnson and William T. Baumann. It dedicates in television production and animation...

.

In 2009, GNPR Investments acquired 60% of Genius Products, LLC, with TWC owning 15% and Genius Products, Inc., holding 25%. Later that year, Genius's home video distribution rights were acquired by Vivendi Entertainment

Vivendi Entertainment

Vivendi Entertainment is an independent film, television, DVD and digital distribution company operating in the United States and Canada. It is also a distribution partner for independent content providers....

. After, the Sesame Workshop

Sesame Workshop

Sesame Workshop, formerly known as the Children's Television Workshop , is a Worldwide American non-profit organization behind the production of several educational children's programs that have run on public broadcasting around the world...

 distributions were sold to Warner Home Video

Warner Home Video

Warner Home Video is the home video unit of Warner Bros. Entertainment, Inc., itself part of Time Warner. It was founded in 1978 as WCI Home Video . The company launched in the United States with twenty films on VHS and Betamax videocassettes in late 1979...

.