The GMC Denali nameplate is used by General Motors

General Motors

General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

' heavy truck division, GMC, on its top-of-the-line. The name applies to the top version of all SUV

Sport utility vehicle

A sport utility vehicle is a generic marketing term for a vehicle similar to a station wagon, but built on a light-truck chassis. It is usually equipped with four-wheel drive for on- or off-road ability, and with some pretension or ability to be used as an off-road vehicle. Not all four-wheel...

s as well as pick-up trucks in the GMC line-up. Vehicles with the Denali trim option carry MSRP

Suggested retail price

The manufacturer's suggested retail price , list price or recommended retail price of a product is the price which the manufacturer recommends that the retailer sell the product. The intention was to help to standardise prices among locations...

s (Manufacturer's Suggested Retail Price) up to 43% higher than those of the regular models. Prices range from $37,145 for Envoy Denali

GMC Envoy

The GMC Envoy is an SUV from the GMC marque of General Motors. It was introduced as a high-end version of the Jimmy for the 1998 model year, the same year the Jimmy was restyled...

 to $64,615 for a top-of-the-line Yukon XL Denali

Chevrolet Tahoe

The Chevrolet Tahoe are full-size SUVs from General Motors. Chevrolet and GMC sold two different-sized SUVs under their Blazer/Jimmy model names through the early 1990s. This situation changed when GMC rebadged the full-size Jimmy as the Yukon in 1992...

. The Denali nameplate is often used as an insignias or status symbol.