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GE Building

GE Building

Overview
The GE Building is an Art Deco
Art Deco
Art Deco was a popular international art design movement from 1925 until the 1940s, affecting the decorative arts such as architecture, interior design, and industrial design, as well as the visual arts such as fashion, painting, the graphic arts, and film...

 skyscraper
Skyscraper
A skyscraper is a tall, continuously habitable building. There is no official definition or height above which a building may clearly be classified as a skyscraper...

 that forms the centerpiece of Rockefeller Center
Rockefeller Center
Rockefeller Center is a complex of 19 commercial buildings covering between 48th and 51st streets in New York City. Built by the Rockefeller family, it is located in the center of Midtown Manhattan, spanning the area between Fifth Avenue and Seventh Avenue. It was declared a National Historic...

 in Midtown Manhattan
Midtown Manhattan
Midtown Manhattan, or simply Midtown, is an area of Manhattan, New York City home to world-famous commercial zones such as Rockefeller Center, Broadway, and Times Square...

. Known as the RCA Building until 1988, it is famous for housing the headquarters of the television network
Television network
A television network is a distribution network for television content whereby a central operation provides programming for many television stations. Until the mid-1980s, television programming in most countries of the world was dominated by a small number of broadcast networks. Many early...

 NBC
NBC
The National Broadcasting Company is an American television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices in Burbank,California...

. At 850 feet (259 m) tall, the 70-story building is the 9th tallest building in New York City
New York City
New York is the most populous city in the United States, and the center of the New York metropolitan area, which is among the most populous urban areas in the world. A leading global city, New York exerts a powerful influence over worldwide commerce, finance, culture, fashion and entertainment...

 and the 32nd tallest in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The building is sometimes referred to as 30 Rock, a reference to its address at 30 Rockefeller Plaza.

The building was completed in 1933 as part of the Rockefeller Center
Rockefeller Center
Rockefeller Center is a complex of 19 commercial buildings covering between 48th and 51st streets in New York City. Built by the Rockefeller family, it is located in the center of Midtown Manhattan, spanning the area between Fifth Avenue and Seventh Avenue. It was declared a National Historic...

.
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Encyclopedia
The GE Building is an Art Deco
Art Deco
Art Deco was a popular international art design movement from 1925 until the 1940s, affecting the decorative arts such as architecture, interior design, and industrial design, as well as the visual arts such as fashion, painting, the graphic arts, and film...

 skyscraper
Skyscraper
A skyscraper is a tall, continuously habitable building. There is no official definition or height above which a building may clearly be classified as a skyscraper...

 that forms the centerpiece of Rockefeller Center
Rockefeller Center
Rockefeller Center is a complex of 19 commercial buildings covering between 48th and 51st streets in New York City. Built by the Rockefeller family, it is located in the center of Midtown Manhattan, spanning the area between Fifth Avenue and Seventh Avenue. It was declared a National Historic...

 in Midtown Manhattan
Midtown Manhattan
Midtown Manhattan, or simply Midtown, is an area of Manhattan, New York City home to world-famous commercial zones such as Rockefeller Center, Broadway, and Times Square...

. Known as the RCA Building until 1988, it is famous for housing the headquarters of the television network
Television network
A television network is a distribution network for television content whereby a central operation provides programming for many television stations. Until the mid-1980s, television programming in most countries of the world was dominated by a small number of broadcast networks. Many early...

 NBC
NBC
The National Broadcasting Company is an American television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices in Burbank,California...

. At 850 feet (259 m) tall, the 70-story building is the 9th tallest building in New York City
New York City
New York is the most populous city in the United States, and the center of the New York metropolitan area, which is among the most populous urban areas in the world. A leading global city, New York exerts a powerful influence over worldwide commerce, finance, culture, fashion and entertainment...

 and the 32nd tallest in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The building is sometimes referred to as 30 Rock, a reference to its address at 30 Rockefeller Plaza.

History


The building was completed in 1933 as part of the Rockefeller Center
Rockefeller Center
Rockefeller Center is a complex of 19 commercial buildings covering between 48th and 51st streets in New York City. Built by the Rockefeller family, it is located in the center of Midtown Manhattan, spanning the area between Fifth Avenue and Seventh Avenue. It was declared a National Historic...

. The noted Art Deco
Art Deco
Art Deco was a popular international art design movement from 1925 until the 1940s, affecting the decorative arts such as architecture, interior design, and industrial design, as well as the visual arts such as fashion, painting, the graphic arts, and film...

 architect Raymond Hood
Raymond Hood
Raymond Mathewson Hood was an early-mid twentieth century architect who worked in the Art Deco style. He was born in Pawtucket, Rhode Island, educated at Brown University, MIT, and the Ecole des Beaux-Arts in Paris. At the latter institution he met John Mead Howells, with whom Hood later partnered...

 led a team of Rockefeller architects. It was named the RCA Building for its main tenant, the Radio Corporation of America, formed in 1919 by General Electric
General Electric
The General Electric Company, or GE , is a multinational American technology and services conglomerate incorporated in the State of New York. In 2009, Forbes ranked GE as the world's largest company...

. It was the first building constructed with the elevators grouped in the central core. The National Broadcasting Company
NBC
The National Broadcasting Company is an American television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices in Burbank,California...

, also owned by General Electric, leased space in the building.

The office of the Rockefeller family
Rockefeller family
The Rockefeller family, the Cleveland family of John D. Rockefeller and his brother William Rockefeller , is an American industrial, banking, and political family of German American origin that made the world's largest private fortune in the oil business during the late 19th and early 20th...

 occupied Room 5600 on the 56th floor. This space is now occupied by Rockefeller Family & Associates, spanning between the 54th floor and the 56th floor of the building. In 1985, the building acquired official landmark status. The RCA Building was renamed as the GE Building in 1988, two years after General Electric re-acquired the RCA Corporation.

Features



The GE Building is one of the most famous and recognized skyscrapers in New York. The frieze
Frieze
thumb|Frieze of the [[Tower of the Winds]], AthensIn architecture the frieze is the wide central section part of an entablature and may be plain or—in the Ionic or Corinthian order—decorated with bas-reliefs. Even when neither columns nor pilasters are expressed, on an astylar wall it lies upon...

 located above the main entrance was executed by Lee Lawrie
Lee Lawrie
Lee Oscar Lawrie was one of the United States' foremost architectural sculptors and a key figure in the American art scene preceding World War II...

 and depicts "Wisdom", along with a slogan that reads "Wisdom and Knowledge shall be the stability of thy times". The vertical detailing of the building's austere Art Deco facade is integrated with a slim, functionally expressive form. The present exterior is recognized for the large GE letters at the building's top. The famous marquee
Marquee (sign)
A marquee is most commonly a structure placed over the entrance to a hotel or theatre. It has signage stating either the name of the establishment or, in the case of theatres, the play or movie and the artist appearing at that venue...

 above the building's entrance is seen on numerous television shows, such as Seinfeld
Seinfeld
Seinfeld is an American television sitcom that originally aired on NBC from July 5, 1989, to May 14, 1998, lasting nine seasons, and is now in syndication. The eponymous series was created by Larry David and Jerry Seinfeld, with the latter starring as a fictionalized version of himself...

. Unlike most other tall Art Deco buildings constructed in the 1930s, the GE Building has no spire
Spire
A spire is a tapering conical or pyramidal structure on the top of a building, particularly a church tower. Etymologically, the word is derived from Anglo-Saxon, so it is related to "spear," rather than the Romance languages and "spirit."...

 on its roof.

Some of the building's nicknames include The Slab and 30 Rock. The latter is also the title of the NBC sitcom 30 Rock
30 Rock
30 Rock is an American television comedy series created by Tina Fey that currently airs on NBC on Thursday nights. The series takes place behind the scenes of a fictional live sketch comedy series depicted as airing on NBC; the name "30 Rock" refers to the address of the GE Building where NBC...

, which follows the cast and crew of a fictional television show filmed inside the building. The television show uses the building for exterior shots while interior shots are filmed at Silvercup Studios
Silvercup Studios
Silvercup Studios is the largest film and television production facility in New York City. Located in the neighborhood of Long Island City, in the borough of Queens, the studio complex has been operating since 1983 in the former Silvercup Bakery building...

 in Queens.

A NOAA Weather Radio
NOAA Weather Radio All Hazards
NOAA Weather Radio All Hazards is a network of radio stations broadcasting continuous weather information directly from a nearby National Weather Service office. It is operated by the NWS, an agency of the National Oceanic and Atmospheric Administration within the United States Department of...

 signal, KWO35, is transmitted on 162.55 MHz from an antenna on the roof of the GE Building.

NBC Studios


The building is well known for housing the headquarters of NBC
NBC
The National Broadcasting Company is an American television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices in Burbank,California...

 and the New York facilities of NBC Studios
NBC Studios
NBC Studios are the two television studio facilities belonging to the National Broadcasting Company, with one of them being located inside the GE Building at Rockefeller Center in New York City, and the other located in Burbank, California, just outside of Los Angeles.A third NBC production...

. In 1996, NBC bought the of space it had leased since 1933. The purchase allowed the company to introduce new technologies and renovate the space; it also gave them options to renew the lease on the Today Show studios, broadcast from a nearby building, 10 Rockefeller Plaza. The office of Jack Welch
Jack Welch
Dr. John Francis "Jack" Welch, Jr., PhD is the former Chairman and CEO of General Electric between 1981 and 2001. Welch gained a solid reputation for uncanny business acumen and unique leadership strategies at GE...

, former chairman and CEO of General Electric, is located on the 51st floor of the GE Building.

The building's studios include Studio 8H, the home of Saturday Night Live
Saturday Night Live
Saturday Night Live is a weekly late-night sketch comedy and variety show filmed in New York City. It made its debut on October 11, 1975, under a slightly different title. The show features a regular cast of comedy actors, joined by a guest host and musical act...

.
Studio 8H was once the largest radio studio in the world, originally home to the NBC Symphony Orchestra
NBC Symphony Orchestra
The NBC Symphony Orchestra was a radio orchestra established by David Sarnoff of the National Broadcasting Company especially for conductor Arturo Toscanini...

, conducted by Arturo Toscanini
Arturo Toscanini
Arturo Toscanini was an Italian conductor. One of the most acclaimed musicians of the late 19th and 20th Centuries, he was renowned for his brilliant intensity, his restless perfectionism, his phenomenal ear for orchestral detail and sonority, and his photographic memory...

. It was converted into a television studio in 1950. The Tonight Show
The Tonight Show
The Tonight Show is an American late-night talk and variety show airing on NBC since 1954. Tonight is the third longest-running entertainment program in U.S...

was also taped at the GE Building in Studio 6-B from the early Jack Paar
Jack Paar
Jack Harold Paar was an American radio and television comedian and talk show host, best noted for his stint as host of The Tonight Show.-Radio and films:...

 years until 1972, when the show moved to Burbank
Burbank, California
Burbank is a city in Los Angeles County, California, United States. The estimated population in 2007 was 107,921.Burbank is located in two distinct areas, with its downtown, civic center and key neighborhoods nestled on the slopes and foothills that rise to the Verdugo Mountains, and other areas...

, California
California
California is the most populous state in the United States, and the third largest by area. California is the second most populous sub-national entity in the Americas, behind only São Paulo, Brazil...

. Late Night with Jimmy Fallon
Late Night with Jimmy Fallon
Late Night with Jimmy Fallon is an American late-night talk show hosted by Jimmy Fallon on NBC. The show premiered on March 2, 2009, as the third incarnation of the Late Night franchise originated by David Letterman....

now occupies the former Tonight Show space. During its run, Rosie O'Donnell
Rosie O'Donnell
Roseann "Rosie" O'Donnell is an American stand-up comedian, actress, singer, author and media personality. She has also been a magazine editor and continues to be a celebrity blogger, LGBT rights activist, television producer and collaborative partner in the LGBT family vacation company R Family...

 broadcast her syndicated talk show
The Rosie O'Donnell Show
The Rosie O'Donnell Show was an American daytime television talk show hosted and produced by actress and comedian Rosie O'Donnell. It aired for six seasons from 1996 to 2002...

 from the building.

Below the building is a shopping concourse, connected to the lobby via an escalator. The open lobby's rich materials and reduced black and beige ornamental scheme is enhanced by dramatic lighting. Granite
Granite
Granite is a common and widely occurring type of intrusive, felsic, igneous rock. Granite has a medium to coarse texture, occasionally with some individual crystals larger than the groundmass forming a rock known as porphyry. Granites can be pink to dark gray or even black, depending on their...

 covers the building base to a height of 4 feet (1.2 m), and the shaft has a refined facade of Indiana Limestone
Indiana Limestone
Indiana Limestone or Bedford Limestone is a common term for Salem limestone, a geological formation primarily quarried in south central Indiana between Bloomington and Bedford. Bloomington, Indiana has been noted to have the highest quality quarried limestone in the United States. Salem limestone,...

 with aluminum spandrel
Spandrel
A spandrel is the space between two arches or between an arch and a rectangular enclosure.There are four or five accepted and cognate meanings of spandrel in architectural and art history, mostly relating to the space between a curved figure and a rectangular boundary - such as the space between...

 panels.

The top floor of the GE Building is an event room and restaurant named the Rainbow Room
Rainbow Room
The Rainbow Room is an upscale restaurant and nightclub on the sixty-fifth floor of the GE Building in Rockefeller Center, Midtown Manhattan, New York City.-Cuisine:...

, which was recently revamped and reopened to the public with new operators. The famous photograph Lunchtime atop a Skyscraper
Lunchtime Atop a Skyscraper
Lunch atop a Skyscraper is a famous photograph taken in 1932 by Charles C. Ebbets during construction of the RCA Building at Rockefeller Center....

was taken there when the building was under construction in 1932. The Rainbow Room announced on January 4, 2009 that it would no longer operate as a restaurant due to the economic downturn.

NBC Studio productions

Studio Production Notes
1A The Today Show,
Dateline NBC
Dateline NBC
Dateline NBC, or Dateline, is a U.S. weekly television newsmagazine broadcast by NBC. It is similar in scope to ABC's 20/20 or CBS's 60 Minutes.-History:...

,
Countdown with Keith Olbermann
Countdown with Keith Olbermann
Countdown with Keith Olbermann is an hour-long weeknight news and political commentary program on MSNBC which airs live at 8 p.m. Eastern Time and reruns at 10 p.m., 1 a.m. and 4 a.m. on weekdays...

The network's daily morning program is produced at a ground-level windowed studio across 49th Street from the GE Building since the mid-1990s, at 10 Rockefeller Plaza; it was previously broadcast from inside the skyscraper. Studio 1A is a multilevel studio currently used for multiple shows including the studio segments of Dateline NBC and MSNBC
MSNBC
MSNBC is a cable news channel based in the United States and available in both the US and Canada. Its name is a combination of "MSN" and "NBC"....

's Countdown with Keith Olbermann. During the 2007 renovations of NBC News headquarters, Sunday editions of NBC Nightly News
NBC Nightly News
NBC Nightly News is the daily evening news program for NBC News and broadcasts from the GE Building, Rockefeller Center in New York City. It has been known by this name since August 3, 1970. Currently, weekday broadcasts are anchored by Brian Williams, and weekend editions of the show are anchored...

 were broadcast from the second floor of this studio. The studio was also used by WNBC
WNBC
WNBC is the flagship station of the NBC television network, located in New York City and owned and operated by NBC Universal. WNBC's studios are co-located with NBC corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan...

 temporarily in October 1996 due to a fire in 6B, and NBC Nightly News for a short period during decontamination
Decontamination
Decontamination is the process of cleansing to remove contamination, or the possibility of contamination. Decontamination is sometimes abbreviated as "decon", "dcon", or "decontam"....

 of the broadcast's facilities and offices in October 2001 due to the 2001 anthrax attacks
2001 anthrax attacks
The 2001 anthrax attacks in the United States, also known as Amerithrax from its Federal Bureau of Investigation case name, occurred over the course of several weeks beginning on September 18, 2001. Letters containing anthrax spores were mailed to several news media offices and two Democratic U.S....

.
2K MSNBC
MSNBC
MSNBC is a cable news channel based in the United States and available in both the US and Canada. Its name is a combination of "MSN" and "NBC"....

Secondary HD Control Room
Debuted October 22, 2007, and is the home to MSNBC programs. An MSNBC/NBC News Newsroom connects control room 2K and studio floor 3A.
3A MSNBC main studios and headquarters Debuted October 22, 2007, and is the home to many MSNBC programs including the main news desk where MSNBC Live
MSNBC Live
msnbc Live is an American news / talk television program on MSNBC.Focusing on live news coverage, msnbc Live consists of the network's primary rolling-news programming...

 and other MSNBC programs is shot. An MSNBC/NBC News Newsroom connects Studio 3A and Studio 3C.
3B MSNBC Former home of the Today Show, Dateline NBC and NBC Nightly News. Mainly used for coverage of the 2008 presidental election
3C NBC Nightly News
NBC Nightly News
NBC Nightly News is the daily evening news program for NBC News and broadcasts from the GE Building, Rockefeller Center in New York City. It has been known by this name since August 3, 1970. Currently, weekday broadcasts are anchored by Brian Williams, and weekend editions of the show are anchored...

,
NBC Nightly News Weekend Edition
The network's flagship news program. Shares newsroom with Studio 3A. Debuted on October 22, 2007 after renovations. Nightly News used the studio previously, though on a different set.
3K MSNBC Virtual Studio A green screen room designed for coverage of Decison 2008. former home of NBC Nightly News and NBC Sports
NBC Sports
NBC Sports is the sports division of NBC. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games , the NFL, the NHL, Notre Dame football, the PGA Tour, the Kentucky Derby, the Preakness, the USGA Championships, Wimbledon, and the French Open, among...

.
6A The Dr. Oz Show
The Dr. Oz Show
The Dr. Oz Show is a current American syndicated television talk show hosted by Mehmet Oz. He has been a regular on The Oprah Winfrey Show for the past five years...

A former home of Late Night with David Letterman
Late Night with David Letterman
Late Night with David Letterman is a nightly hour-long comedy talk show on NBC hosted by David Letterman. It premiered in 1982 and went off the air in 1993, after Letterman left NBC and moved to The Late Show on CBS. Late Night with Conan O'Brien then filled the time slot...

, Late Night with Conan O'Brien
Late Night with Conan O'Brien
Late Night with Conan O'Brien is an American late-night talk show hosted by Conan O'Brien that aired 2,725 episodes on NBC from 1993 to 2009. The show featured varied comedic material, celebrity interviews, and musical and stand-up comedy performances. Late Night aired weeknights at 12:37 a.m....

, and NBC Radio network programs from 1933-1950s. Beginning September 2009 home of Dr. Oz
Mehmet Oz
Mehmet Cengiz Oz is an American cardiothoracic surgeon, author, and talk show host. He has made frequent appearances on The Oprah Winfrey Show, as well as appearances on Larry King, CNN, and other networks....

.
6B Late Night with Jimmy Fallon
Late Night with Jimmy Fallon
Late Night with Jimmy Fallon is an American late-night talk show hosted by Jimmy Fallon on NBC. The show premiered on March 2, 2009, as the third incarnation of the Late Night franchise originated by David Letterman....

Texaco Star Theater (1948-1954). Also the original home of The Tonight Show Starring Johnny Carson
The Tonight Show Starring Johnny Carson
The Tonight Show Starring Johnny Carson is a late-night talk show hosted by Johnny Carson under the Tonight Show franchise from 1962 to 1992....

, The Tonight Show Starring Jack Paar
Jack Paar
Jack Harold Paar was an American radio and television comedian and talk show host, best noted for his stint as host of The Tonight Show.-Radio and films:...

and NBC Nightly News. Former home for the news studio for flagship station WNBC
WNBC
WNBC is the flagship station of the NBC television network, located in New York City and owned and operated by NBC Universal. WNBC's studios are co-located with NBC corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan...

.
6C NBC Digital Studios The current home of such web based shows as "The Untitled News Comedy Show", "Starstruck", and "A Big Life with Sissy Biggers"
7E News 4 New York Content Center The current home of the news studio for WNBC-TV
WNBC
WNBC is the flagship station of the NBC television network, located in New York City and owned and operated by NBC Universal. WNBC's studios are co-located with NBC corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan...

, the network's flagship station.
8G Football Night in America
Football Night in America
Football Night in America is the studio show preceding NBC's broadcasts of Sunday night and Wild Card Saturday National Football League games starting in the 2006 National Football League season.-Show title similarities:...

/NBC Sports
NBC Sports
NBC Sports is the sports division of NBC. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games , the NFL, the NHL, Notre Dame football, the PGA Tour, the Kentucky Derby, the Preakness, the USGA Championships, Wimbledon, and the French Open, among...

Desk
Former home of The Rosie O'Donnell Show
The Rosie O'Donnell Show
The Rosie O'Donnell Show was an American daytime television talk show hosted and produced by actress and comedian Rosie O'Donnell. It aired for six seasons from 1996 to 2002...

, The Caroline Rhea Show
The Caroline Rhea Show
The Caroline Rhea Show was an American syndicated variety/talk show that was regarded as the successor to The Rosie O'Donnell Show. It premiered in September 2002 until 2003 and was hosted by actress and comedienne Caroline Rhea, who was hand-picked by Rosie O'Donnell as her replacement and who had...

, and The Jane Pauley Show
The Jane Pauley Show
The Jane Pauley Show was a syndicated talk show packaged by NBC Universal, hosted by veteran journalist Jane Pauley. The show premiered on August 30, 2004....

, as well as the original Jeopardy!
Jeopardy!
Jeopardy! is an American quiz show featuring trivia in topics such as history, literature, the arts, pop culture, and science. The show has a unique answer-and-question format in which contestants are presented with clues in the form of answers, and must phrase their responses in question form.The...

from 1964-75. NBC Nightly News used this studio during the 2007 renovations of NBC News headquarters, except on some Sunday evenings where, due to football programming, the news was broadcast from Studio 1A.
8H Saturday Night Live
Saturday Night Live
Saturday Night Live is a weekly late-night sketch comedy and variety show filmed in New York City. It made its debut on October 11, 1975, under a slightly different title. The show features a regular cast of comedy actors, joined by a guest host and musical act...

Former home of Last Call with Carson Daly
Last Call with Carson Daly
Last Call with Carson Daly is an American late night variety show that is broadcast on NBC. Hosted by Carson Daly, the half-hour show features celebrity interviews, comedy, and musical performances. Last Call airs weeknights at 1:36 a.m. Eastern / 12:36 a.m...


Former home of the NBC Symphony Orchestra
NBC Symphony Orchestra
The NBC Symphony Orchestra was a radio orchestra established by David Sarnoff of the National Broadcasting Company especially for conductor Arturo Toscanini...

 under Arturo Toscanini
Arturo Toscanini
Arturo Toscanini was an Italian conductor. One of the most acclaimed musicians of the late 19th and 20th Centuries, he was renowned for his brilliant intensity, his restless perfectionism, his phenomenal ear for orchestral detail and sonority, and his photographic memory...

51 LX New York
WNBC
WNBC is the flagship station of the NBC television network, located in New York City and owned and operated by NBC Universal. WNBC's studios are co-located with NBC corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan...

LX New York Studio for WNBC
WNBC
WNBC is the flagship station of the NBC television network, located in New York City and owned and operated by NBC Universal. WNBC's studios are co-located with NBC corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan...

Exterior | 30 Rock
30 Rock
30 Rock is an American television comedy series created by Tina Fey that currently airs on NBC on Thursday nights. The series takes place behind the scenes of a fictional live sketch comedy series depicted as airing on NBC; the name "30 Rock" refers to the address of the GE Building where NBC...

Exteriors of the building and scenes which are filmed on location are filmed outside GE Building as well as various other locations at Rockefeller Plaza. Interiors are filmed at Silvercup Studios
Silvercup Studios
Silvercup Studios is the largest film and television production facility in New York City. Located in the neighborhood of Long Island City, in the borough of Queens, the studio complex has been operating since 1983 in the former Silvercup Bakery building...

 in Long Island City, Queens
Long Island City, Queens
Long Island City is the westernmost neighborhood of the borough of Queens in New York City. It is bounded on the north by the Queens neighborhood of Astoria; on the west by the East River; on the east by Hazen Street, 31st Street, and New Calvary Cemetery; and on the south by Newtown Creek, which...

.


The building is also the headquarters for Bravo, Chiller
Chiller
The chiller brand Refrisat from Brazil is an international reference in water-cooled chiller. A chiller is a machine that removes heat from a liquid via a vapor-compression or absorption refrigeration cycle...

, MSNBC
MSNBC
MSNBC is a cable news channel based in the United States and available in both the US and Canada. Its name is a combination of "MSN" and "NBC"....

, Oxygen, Syfy
Syfy
Syfy is an American cable television channel launched on September 24, 1992, that specializes in science fiction, fantasy, horror, and paranormal programming. It is part of the entertainment conglomerate NBC Universal...

, Sleuth
Sleuth
-Theatre and film:*Sleuth a 1970 play by Anthony Shaffer*Sleuth , a film adaptation of the Anthony Shaffer play, directed by Joseph L...

, Universal HD
Universal HD
Universal HD is an HDTV cable television network owned by NBC Universal. The channel was known as Bravo HD+ until December 1, 2004. The network exclusively broadcasts in high definition 1080i...

 and USA Network
USA Network
USA Network is an American cable television channel launched in 1977. The channel shows a variety of original and second-run programming, from syndicated TV series to edited movies...

. CNBC
CNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBC Universal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...

 and CNBC World
CNBC World
CNBC World is a business news channel operated in the United States by NBC Universal.The channel broadcasts programs from CNBC's international channels. Specifically, the entire business day schedules of CNBC Europe and CNBC Asia are simulcasted...

 is headquartered in Englewood Cliffs, New Jersey.

Observation deck


The observation deck
Observation deck
An observation deck is a platform situated upon a tall architectural structure or natural feature. The decks are usually fitted with railings, and to avoid accidents or suicides, the railings are often high or supplemented with a wire fence. Observation decks can be located in both indoor and...

 atop the skyscraper, dubbed "Top of the Rock", reopened to the public on November 1, 2005, after undergoing a $75 million renovation. It had been closed since 1986 to accommodate the renovation of the Rainbow Room. The deck, which is built to resemble the deck of an ocean liner
Ocean liner
An ocean liner is a ship designed to transport people from one seaport to another along regular long-distance maritime routes according to a schedule. Liners may also carry cargo, mail, and may sometimes be used for other purposes .Cargo vessels running to a schedule are sometimes referred to as...

, offers sightseers a bird's eye view of the city, competing with the 86th floor observatory of the Empire State Building
Empire State Building
The Empire State Building is a 102-story landmark Art Deco skyscraper in New York City at the intersection of Fifth Avenue and West 34th Street. Its name is derived from the nickname for the state of New York. It stood as the world's tallest building for more than forty years, from its completion...

.

The "Top of the Rock" had also been co-opted for NBC's Sunday Night Football
NBC Sunday Night Football
NBC Sunday Night Football is a weekly television broadcast of Sunday evening National Football League games on NBC that began airing on Sunday, August 6, 2006 with the pre-season opening Hall of Fame Game. Al Michaels serves as the play-by-play announcer, with Cris Collinsworth providing color...

during the 2006-07 season, with the top player/MVP
Most Valuable Player
In sports, a Most Valuable Player award is an honor typically bestowed upon the best performing player or players on a specific team, in an entire league, or for a particular contest or series of contests...

 in that night's game according to John Madden and Al Michaels
Al Michaels
Alan Richard "Al" Michaels is an American television sportscaster. Now employed by NBC Sports after nearly three decades with ABC Sports, Michaels is one of the most prominent members of his profession...

 receiving the honor of being that night's "Rock Star" in the form of a glass trophy display on the observation deck; this was a replacement for the Horse Trailer Award formerly awarded on ABC
American Broadcasting Company
The American Broadcasting Company is an American television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. It first broadcast on television in 1948...

's Monday Night Football
Monday Night Football
Monday Night Football is a live television broadcast of the National Football League. Originally airing on the ABC network from to , Monday Night Football was the second longest running prime time show on American broadcast network television and one of the highest-rated, particularly among male...

. The Horse Trailer honor was restored for the 2007-08 season.

See also


  • Architecture of New York City
  • Baker Botts
    Baker Botts
    Baker Botts L.L.P. is a major United States-based international law firm of around 800 attorneys, with a long, prominent history, significant political connections, and a long list of corporate clients...

     (tenant)
  • Original General Electric Building
    General Electric Building
    Not to be confused with GE Building, also in Manhattan. For other uses, see General Electric Building The General Electric Building is a historic 50-floor, -tall, skyscraper in Midtown New York City, United States, at 570 Lexington Avenue...

     (1931, built as the RCA Building)
  • List of New York City Designated Landmarks in Manhattan
  • List of tallest buildings in New York City
  • List of tallest buildings in the United States

External links