Frank H. Fleer
Encyclopedia
Frank Henry Fleer was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 confectioner whose Fleer
Fleer
The Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubblegum; it remained a family-owned enterprise until it was taken private in 1989....

 corporation developed the first bubble gum from his earlier attempts.

Fleer was originally founded by Frank H. Fleer in 1849 as a gum manufacturer. Fleer's original formulation, called Blibber-Blubber
Blibber-Blubber
Blibber-Blubber was the first bubble gum formulation, developed in 1906 by Frank Fleer. However, the gum was never marketed; its texture resembled Silly Putty...

, was never marketed to the public. It was not until 1928 that Walter Diemer
Walter Diemer
Walter E. Diemer was an accountant and inventor of bubble gum.Born and raised in Philadelphia, Pennsylvania, Diemer was working as an accountant at Fleer in 1926 when the company president sought to cut costs by making their own gum base...

 was able to refine the formulation and market it as Dubble Bubble
Dubble Bubble
Dubble Bubble is a brand of bubble gum invented in 1928 by Philadelphia-based Fleer. Walter E. Diemer — an accountant at Fleer — enjoyed experimenting with recipes during his free time. In an interview a few years before his death, he said, "It was an accident"...

. He died, aged 65, of apoplexy
Apoplexy
Apoplexy is a medical term, which can be used to describe 'bleeding' in a stroke . Without further specification, it is rather outdated in use. Today it is used only for specific conditions, such as pituitary apoplexy and ovarian apoplexy. In common speech, it is used non-medically to mean a state...

 in 1921.

Fleer's company also went on to be innovators in the baseball card
Baseball card
A baseball card is a type of trading card relating to baseball, usually printed on some type of paper stock or card stock. A card will usually feature one or more baseball players or other baseball-related sports figures...

business, adding trading cards in 1923.
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