France Laux
Encyclopedia
Francis Laux, Jr. usually known as France Laux, was the first full-time radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 voice of baseball in St. Louis.

Early life

Laux was born in Guthrie, Oklahoma
Guthrie, Oklahoma
Guthrie is a city in and the county seat of Logan County, Oklahoma, United States, and a part of the Oklahoma City Metroplex. The population was 9,925 at the 2000 census.Guthrie was the territorial and later the first state capital for Oklahoma...

, USA, the son of a local judge. He served in the Army Air Service during World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

, and worked as an insurance and real estate broker in Bristow
Bristow, Oklahoma
Bristow is a city in Creek County, Oklahoma, United States. The population was 4,325 at the 2000 census.-Geography:Bristow is located at ....

 (a suburb of Tulsa), refereeing college football
College football
College football refers to American football played by teams of student athletes fielded by American universities, colleges, and military academies, or Canadian football played by teams of student athletes fielded by Canadian universities...

 games part-time.

On the eve of the 1927 World Series
1927 World Series
In the 1927 World Series, the New York Yankees swept the Pittsburgh Pirates in four games. This was the first sweep of a National League team by an American League team....

, KVOO
KFAQ
KFAQ is a news/talk radio station in the Tulsa, Oklahoma, area. The station is owned by Journal Broadcast Group and airs a mix of local and national talk shows. The station is an ABC News Radio affiliate...

 station manager Fred Yates did not have anyone to recreate the games. Someone mentioned Laux' name. Yates found him and took him to the studio. Later in the year, he began broadcasting Oklahoma
Oklahoma Sooners
The University of Oklahoma features 19 varsity sports teams. Both men's and women's teams are called the Sooners, a nickname given to the early participants in the land rushes which initially opened the Oklahoma Indian Territory to non-native settlement. They participate in the NCAA's Division I-A,...

 and Oklahoma A&M
Oklahoma State Cowboys
Oklahoma State Cowboys are the athletic teams that represent Oklahoma State University. Their mascot is a cowboy named Pistol Pete. Oklahoma State participates in the NCAA's Division I-A and in the Big 12 Conference's South Division. The university's current athletic director is Mike Holder...

 football games as well. He was the first to introduce Gene Autry
Gene Autry
Orvon Grover Autry , better known as Gene Autry, was an American performer who gained fame as The Singing Cowboy on the radio, in movies and on television for more than three decades beginning in the 1930s...

 on the radio. In 1928, he married Pearl Genevieve Boyer (1900-1976), a professional singer.

Career in St. Louis

Laux' work soon came to the attention of the management at KMOX in St. Louis, who invited him there for a 30-day trial as the voice of both the Cardinals
St. Louis Cardinals
The St. Louis Cardinals are a professional baseball team based in St. Louis, Missouri. They are members of the Central Division in the National League of Major League Baseball. The Cardinals have won eleven World Series championships, the most of any National League team, and second overall only to...

 and Browns
Baltimore Orioles
The Baltimore Orioles are a professional baseball team based in Baltimore, Maryland in the United States. They are a member of the Eastern Division of Major League Baseball's American League. One of the American League's eight charter franchises in 1901, it spent its first year as a major league...

 in 1929. This arrangement was possible because the Cardinals and Browns shared Sportsman's Park
Sportsman's Park
Sportsman's Park was the name of several former Major League Baseball ballpark structures in St. Louis, Missouri, USA, all but one of which were located on the same piece of land, the northwest corner of Grand Boulevard and Dodier Street on the north side of the city.- History :From...

. As it turned out, 30 days became 24 years.

Laux became very popular, in large part because, at the time, the Cardinals were the southernmost and westernmost team in Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

. As such, their radio network blanketed large chunks of the Midwest and Southwest. Also, KMOX was a 50,000-watt clear channel powerhouse, with virtual coast-to-coast coverage at night.

Career at CBS and Mutual

His popularity soon gained him notice with CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

, which had bought KMOX shortly after the start of the 1929 season. He commentated the World Series for CBS from 1933 to 1938, and the first eight All-Star games
Major League Baseball All-Star Game
The Major League Baseball All-Star Game, also known as the "Midsummer Classic", is an annual baseball game between players from the National League and the American League, currently selected by a combination of fans, players, coaches, and managers...

 from 1933 to 1941, the last three of those for Mutual
Mutual Broadcasting System
The Mutual Broadcasting System was an American radio network, in operation from 1934 to 1999. In the golden age of U.S. radio drama, MBS was best known as the original network home of The Lone Ranger and The Adventures of Superman and as the long-time radio residence of The Shadow...

. He turned down offers to broadcast for the Yankees
New York Yankees
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division...

 and Giants
San Francisco Giants
The San Francisco Giants are a Major League Baseball team based in San Francisco, California, playing in the National League West Division....

 in New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, preferring to stay in St. Louis, where he had a huge following. He won the first Sporting News
The Sporting News
Sporting News is an American-based sports magazine. It was established in 1886, and it became the dominant American publication covering baseball — so much so that it acquired the nickname "The Bible of Baseball"...

Announcer of the Year Award in 1937.

Laux was the voice of both the Cardinals and Browns until 1942. After World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, he commentated solely for the Cardinals. After only one season, he stepped down, but returned in 1948 as the voice of the Browns. He went into semi-retirement after that season, but called weekend games until the end of the 1953 season, the Browns' last in St. Louis. In the 1940s, he wrote the Hyde Park Sports Letter, a 4 page publication that highlighted national and St. Louis Sports.

Other sports

Laux was a broadcaster for several other sports besides Major League Baseball, including boxing
Boxing
Boxing, also called pugilism, is a combat sport in which two people fight each other using their fists. Boxing is supervised by a referee over a series of between one to three minute intervals called rounds...

, basketball
Basketball
Basketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...

, hockey
Ice hockey
Ice hockey, often referred to as hockey, is a team sport played on ice, in which skaters use wooden or composite sticks to shoot a hard rubber puck into their opponent's net. The game is played between two teams of six players each. Five members of each team skate up and down the ice trying to take...

 and football
American football
American football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...

.

Later life

After 1953, Laux turned his attention to a bowling house he had bought in St. Louis after the war. He also served as secretary of the American Bowling Congress for many years

Laux had two sons with Boyer, France Albert Laux (1929- ) and Roger Harry Laux (1930-1981). His remains are interred, with those of his wife Pearl, in Calvary Cemetery, Edwardsville, Illinois
Edwardsville, Illinois
Edwardsville is a city in Madison County, Illinois, United States. As of the 2010 census, the city population was 24,293. It is the county seat of Madison County and is the third oldest city in the State of Illinois. The city was named in honor of Ninian Edwards, then Governor of the Illinois...

.
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