Focus (German magazine)
Encyclopedia
Focus is a German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 weekly news magazine published in Munich
Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

 and distributed throughout Germany. It is the third-largest weekly news magazine in Germany. It is considered conservative and leaned towards economic liberalism
Economic liberalism
Economic liberalism is the ideological belief in giving all people economic freedom, and as such granting people with more basis to control their own lives and make their own mistakes. It is an economic philosophy that supports and promotes individual liberty and choice in economic matters and...

.

Overview

Focus was launched to pioneer a new style of journalism for readers short of time. The magazine was positioned against Der Spiegel
Der Spiegel
Der Spiegel is a German weekly news magazine published in Hamburg. It is one of Europe's largest publications of its kind, with a weekly circulation of more than one million.-Overview:...

and from day one has featured many color images and made heavy use of information graphics
Information graphics
Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education...

.

The magazine was founded by Helmut Markwort and Hubert Burda
Hubert Burda
Hubert Burda is a German art historian and publisher. Hubert Burda is CEO and owner of Hubert Burda Media, publishing more than 250 magazines inside and outside Germany...

 and was first published on January 18, 1993, with an initial circulation of around 478,000 http://www.goethe.de/wis/pre/thm/en821017.htm. The target audience is the "information elite", a term coined by Helmut Markwort who is also famous for his advertising slogan "facts, facts, facts".

For several years FOCUS has been considered by many to be one of the most successful German magazine launches ever. In November 2004, Uli Baur, who has been involved in the magazine from the start and who has worked with Helmut Markwort prior to joining FOCUS, was appointed as another editor in chief alongside Markwort.

The Focus Online news portal was launched in January 1996 in close co-operation with MSN
MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...

 Germany. FOCUS TV was launched later that year as an information magazine programme on the ProSieben TV channel. Spin-offs include FOCUS-MONEY magazine (launched in March 2000) the educational magazine Focus-Schule (launched in January 2005).
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