Fluency heuristic
Encyclopedia
A fluency heuristic in psychology is a mental heuristic
where, if one out of two objects is processed more fluently, faster, or more smoothly, the mind infers that this object has the higher value with respect to what question is being considered. (Jacoby & Brooks, 1984). See processing fluency
Heuristic
Heuristic refers to experience-based techniques for problem solving, learning, and discovery. Heuristic methods are used to speed up the process of finding a satisfactory solution, where an exhaustive search is impractical...
where, if one out of two objects is processed more fluently, faster, or more smoothly, the mind infers that this object has the higher value with respect to what question is being considered. (Jacoby & Brooks, 1984). See processing fluency
Processing fluency
Processing fluency is the ease with which information is processed in the mind. The ease with which perceptual stimuli are processed is perceptual fluency; the ease with which information can be retrieved from memory is retrieval fluency....