Flat adverb
Encyclopedia
A flat adverb is an adverb
that assumes the form of a related adjective
, most often when words ending in -ly are used without the -ly.
The most famous flat adverb may be Apple Computer
's "Think Different
" campaign. William Safire
wrote about the slogan being a flat adverb in a New York Times Magazine column on February 8, 1998.
Adverb
An adverb is a part of speech that modifies verbs or any part of speech other than a noun . Adverbs can modify verbs, adjectives , clauses, sentences, and other adverbs....
that assumes the form of a related adjective
Adjective
In grammar, an adjective is a 'describing' word; the main syntactic role of which is to qualify a noun or noun phrase, giving more information about the object signified....
, most often when words ending in -ly are used without the -ly.
The most famous flat adverb may be Apple Computer
Apple Computer
Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad...
's "Think Different
Think Different
"Think Different" is an advertising slogan created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day.It was used in a television commercial, several print advertisements and a number of TV promos for Apple products. Apple's use of the slogan was discontinued...
" campaign. William Safire
William Safire
William Lewis Safire was an American author, columnist, journalist and presidential speechwriter....
wrote about the slogan being a flat adverb in a New York Times Magazine column on February 8, 1998.