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Felix the Cat

 
Felix the Cat

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Felix the Cat



 
 
Felix the Cat is a cartoon
Animated cartoon

An animated cartoon is a short, hand-drawn film for the Movie theater, television or computer screen, featuring some kind of story or plot . This is distinct from the term "animation" or "animated film", as not all follow the definition....
 character
Fictional character

A character is any person, persona, identity, or entity that exists in a The arts. The process of conveying information about characters in fiction is called characterisation....
 created in the silent-film
Silent film

A silent film is a film with no synchronized recorded sound, especially spoken dialogue. The idea of combining motion pictures with recorded sound is nearly as old as film itself, but because of the technical challenges involved, synchronized dialogue was only made possible in the late 1920s with the introduction of the Vitaphone system....
 era. His black body, white eyes, and giant grin, coupled with the surrealism
Surrealism

Surrealism is a cultural movement that began in the early-1920s, and is best known for the visual artworks and writings of the group members....
 of the situations in which his cartoons place him, combined to make Felix one of the most recognizable cartoon characters in the world. Felix was the first character from animation to attain a level of popularity sufficient to draw movie audiences based solely on his star power
Movie star

A movie star is a celebrity or well known as who are well-known, or famous, for his or her starring, or leading, roles in film. The term may also apply to an actor or actress who is recognized as a marketable commodity and whose name is used to promote a film in trailers and posters....
.

Felix's origins remain disputed.






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Quotations


I'll buzz this guy for a job catching mice for him.

First lines of the second comic-strip appearance of Felix (1923).





Encyclopedia


Felix the Cat is a cartoon
Animated cartoon

An animated cartoon is a short, hand-drawn film for the Movie theater, television or computer screen, featuring some kind of story or plot . This is distinct from the term "animation" or "animated film", as not all follow the definition....
 character
Fictional character

A character is any person, persona, identity, or entity that exists in a The arts. The process of conveying information about characters in fiction is called characterisation....
 created in the silent-film
Silent film

A silent film is a film with no synchronized recorded sound, especially spoken dialogue. The idea of combining motion pictures with recorded sound is nearly as old as film itself, but because of the technical challenges involved, synchronized dialogue was only made possible in the late 1920s with the introduction of the Vitaphone system....
 era. His black body, white eyes, and giant grin, coupled with the surrealism
Surrealism

Surrealism is a cultural movement that began in the early-1920s, and is best known for the visual artworks and writings of the group members....
 of the situations in which his cartoons place him, combined to make Felix one of the most recognizable cartoon characters in the world. Felix was the first character from animation to attain a level of popularity sufficient to draw movie audiences based solely on his star power
Movie star

A movie star is a celebrity or well known as who are well-known, or famous, for his or her starring, or leading, roles in film. The term may also apply to an actor or actress who is recognized as a marketable commodity and whose name is used to promote a film in trailers and posters....
.

Felix's origins remain disputed. Australian cartoonist
Cartoonist

A cartoonist is a person who specializes in drawing cartoons. Traditionally much of this work was, and still is, humorous, and is intended primarily for entertainment purposes....
/film entrepreneur
Film industry

The film industry consists of the technological and commercial institutions of filmmaking: i.e. production company, Movie studio, cinematography, film production, screenwriting, pre-production, post production, film festivals, Distribution ; and actors, film directors and other film crew....
 Pat Sullivan
Pat Sullivan (film producer)

Patrick Sullivan was an Australian film producer, best known for producing the first Felix the Cat silent cartoons. Sullivan became a film producer after moving to the United States in the early part of the twentieth century....
, owner of the Felix character, claimed during his lifetime to be its creator as well. American animator
Animator

An animator is an artist who creates multiple images called frames and Key frames that form an illusion of movement called animation when rapidly displayed....
 Otto Messmer
Otto Messmer

Otto Messmer was an United States animator, best known for his work on the Felix the Cat cartoons and comic strip produced by the Pat Sullivan studio....
, Sullivan's lead animator, has more commonly been assigned credit in recent decades. Some historians argue that Messmer ghosted for Sullivan. What is certain is that Felix emerged from Sullivan's studio, and cartoons featuring the character enjoyed unprecedented success and popularity in the 1920s.

From 1922, Felix enjoyed sudden, enormous popularity in international popular culture
Popular culture

Popular culture is the totality of Distinction memes, ideas, Perspective s and Attitude s that are deemed preferred per an informal consensus within the mainstream of a given culture....
. He got his own comic strip
Comic strip

A comic strip is a sequence of drawings that tells a story.Currently in the Western world, most comic strips are written and drawn by a comics artist or cartoonist, and many such strips are published on a recurring basis in newspapers and on the Internet....
 (drawn by Messmer) and his image soon adorned all sorts of merchandise from ceramics to toys to postcards. There were several manufacturers who made stuffed Felix toys. Jazz
Jazz

Jazz is a primarily American musical art form which originated at the beginning of the 20th century in African American communities in the Southern United States from a confluence of African and European music traditions....
 bands such as Paul Whiteman
Paul Whiteman

Paul Whiteman was an United States orchestral leader. He was born in Denver, Colorado. After a start as a classical violinist and viola, Whiteman then led a jazz-influenced dance band, which became locally popular in San Francisco, California in 1918....
's played songs about him. The most popular song of 1923 was "Felix Kept On Walking", and further songs followed.

Nevertheless, Felix's success was fading by the late 1920s with the arrival of sound cartoons
Sound film

A sound film is a film with synchronization, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades would pass before reliable synchronization was made commercially practical....
. These new shorts, particularly those of Walt Disney's
Walt Disney

Walter Elias Disney was a multiple Academy Award-winning American film producer, film director, screenwriter, voice actor, animator, entrepreneur and philanthropist....
 Mickey Mouse
Mickey Mouse

Mickey Mouse is a funny animal cartoon character who has become an icon for The Walt Disney Company. Mickey Mouse was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney....
, had made the silent offerings of Sullivan and Messmer, who were then unwilling to move to sound production, seem outdated. In 1929, Sullivan decided to finally make the transition and began distributing Felix sound cartoons through Copley Pictures. The sound Felix shorts proved to be a failure and the operation ended in 1930 with Sullivan himself passing away in 1933. Felix saw a brief three cartoon resurrection in 1936 by the Van Beuren Studios
Van Beuren Studios

Van Beuren Studios was an animation studio that produced theatrical cartoons from 1928 to 1936.Producer Amadee J. Van Beuren first became involved in the animation industry in 1920, when he formed a partnership with Paul Terry and formed the "Aesop's Fables Studio" for the production of the Aesop's Film Fables cartoon series....
.

Felix cartoons began airing on American TV in 1953. Meanwhile, Joe Oriolo
Joe Oriolo

Joseph "Joe" Oriolo was an American Animated cartoon Animation, writer, director and producer.Oriolo was born in New Jersey in 1913. As a child, he drew constantly and dreamed of becoming a cartoon animator....
, who was now directing the Felix comic strips, introduced a redesigned, "long-legged" Felix in a new animated series for TV. Oriolo also added new characters, and gave Felix a "Magic Bag of Tricks", which could assume an infinite variety of shapes at Felix's behest. The cat has since starred in other television programs and in a feature film
Feature film

In the film industry, a feature film is a film made for initial Film distributor in Movie theater and being the "main attraction" of the screening ....
. Felix is still featured on a wide variety of merchandise from clothing to toys. Oriolo's son, Don Oriolo, now controls creative work on Felix movies.

Creation

Felix Laff
On 9 November 1919, Master Tom, a character resembling Felix, debuted in a Paramount Pictures
Paramount Pictures

Paramount Pictures Corporation is an American motion picture production company and distribution company, located on Melrose Avenue in Hollywood, California....
 short entitled Feline Follies. Produced by the New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
-based animation studio owned by Pat Sullivan, the cartoon was directed by cartoonist
Cartoonist

A cartoonist is a person who specializes in drawing cartoons. Traditionally much of this work was, and still is, humorous, and is intended primarily for entertainment purposes....
 and animator
Animator

An animator is an artist who creates multiple images called frames and Key frames that form an illusion of movement called animation when rapidly displayed....
 Otto Messmer
Otto Messmer

Otto Messmer was an United States animator, best known for his work on the Felix the Cat cartoons and comic strip produced by the Pat Sullivan studio....
. It was a success, and the Sullivan studio quickly set to work on producing another film featuring Master Tom, The Musical Mews (released 16 November 1919). It too proved to be successful with audiences. Otto Messmer gave two different versions of how Felix got his name, the one on his official site ”Rejoining Sullivan with a great idea for a new character named Felix the Cat http://www.ottomessmer.com/, and the second that ”Mr.(John) King of Paramount Magazine suggested the name "Felix", after the Latin
Latin

Latin is an Italic language, historically spoken in Latium and Ancient Rome. Through the Military history of the Roman Empire, Latin spread throughout the Mediterranean and a large part of Europe....
 words felis (cat) and felix (lucky), which was used for the third film, The Adventures of Felix (released on 14 December 1919).Pat Sullivan said he named Felix after Australia Felix from Australian history and literature. In 1924, animator Bill Nolan redesigned the fledgling feline, making him both rounder and cuter. Felix's new looks, coupled with Messmer's mastery of character animation
Character animation

Character animation is a specialized area of the animation process concerning the animation of one or more characters featured in an animated work....
, would soon rocket Felix to international fame.

The question of who exactly created Felix remains a matter of dispute. Sullivan stated in numerous newspaper interviews that he created Felix and did the key drawings for the character. On a visit to Australia in 1925, Sullivan told The Argus
The Argus (Australia)

The Argus was a morning daily newspaper in Melbourne established in 1846 and closed in 1957. Widely known as a conservatism newspaper for most of its history, it adopted a Left-wing politics leaning approach from 1949 when it was acquired by the London based Daily Mirror newspaper group....
 newspaper that "The idea was given to me by the sight of a cat which my wife brought to the studio one day." On other occasions, he claimed that Felix had been inspired by Rudyard Kipling
Rudyard Kipling

Joseph Rudyard Kipling was an English author and poet. Born in Mumbai, British India , he is best known for his works of fiction The Jungle Book , Kim , many short stories, including The Man Who Would Be King ; and his poems, including Mandalay , Gunga Din , and If? ....
's "The Cat that Walked by Himself" or by his wife's love for strays. Members of the Australian Cartoonist Association have demonstrated that lettering used in Feline Follies matches Sullivan's handwriting. Sullivan's claim is also supported by his 18 March 1917, release of a cartoon short entitled The Tail of Thomas Kat, more than two years prior to Feline Follies. Both an Australian ABC-TV
Australian Broadcasting Corporation

The Australian Broadcasting Corporation, commonly referred to as the ABC, is Australia's national Public broadcasting.With a budget of Australian dollar840 million annually, the corporation provides television, radio, online and mobile services throughout metropolitan and regional Australia, as well as overseas through the Australia Net...
 documentary screened in 2004 and the curators of an exhibition at the State Library of New South Wales
State Library of New South Wales

The State Library of New South Wales is a large public library owned by the state of New South Wales, Australia. It is located in Macquarie Street, Sydney, Sydney near Shakespeare Place....
, in 2005, suggested that Thomas Kat was a prototype or precursor of Felix. However, few details of Thomas have survived. His fur color has not been definitively established, and the surviving copyright synopsis for the short suggests significant differences between Thomas and the later Felix. For example, whereas the later Felix magically transforms his tail into tools and other objects, Thomas is a non-anthropomorphized cat who loses his tail in a fight with a rooster, never to recover it.

Felix Chaplin
Sullivan was the studio proprietor and — as is the case with almost all film entrepreneurs — he owned the copyright of any creative work by his employees. In common with many animators at the time, Messmer was not credited. After Sullivan's death in 1933, his estate in Australia took ownership of the character.

Felix Pace
It was not until many years after Sullivan's death that Sullivan staffers such as Hal Walker, Al Eugster
Al Eugster

Alfred Eugster was an United States animator and film director, regarded as one of the greatest of all time. He worked for a number of American animation studios, including Fleischer Studios, the Ub Iwerks studio, Walt Disney Productions, and Famous Studios....
, and Sullivan's lawyer, Harry Kopp, credited Messmer with Felix's creation. They claimed that Felix was based on an animated Charlie Chaplin
Charlie Chaplin

Sir Charles Spencer Chaplin, Jr. Order of the British Empire , better known as Charlie Chaplin, was an Academy Award-winning England comedy film actor and filmmaker....
 that Messmer had animated for Sullivan's studio earlier on. The down-and-out personality and movements of the cat in Feline Follies reflect key attributes of Chaplin's, and, although blockier than the later Felix, the familiar black body is already there (Messmer found solid shapes easier to animate). Messmer himself recalled his version of the cat's creation in an interview with animation historian John Canemaker
John Canemaker

John Canemaker is an Academy Awards-winning independent animator, animation historian, author, teacher and lecturer. In 1980, he began teaching and developing the animation program at New York University, Tisch School of the Arts', Kanbar Institute of Film and Television Department....
: Many animation historians (most of them American and English) back Messmer's claims. Among them are Michael Barrier
Michael Barrier

Michael Barrier may refer to:*Michael Barrier - American actor, best known for appearances on Star Trek: The Original Series*Michael Barrier - animation historian...
, Jerry Beck
Jerry Beck

Jerry Beck is a well known Animated cartoon historian, with ten books and numerous articles to his credit. He is also an animation producer, an industry consultant, and has been an executive with Nickelodeon and The Walt Disney Company....
, Colin and Timothy Cowles, Donald Crafton, David Gerstein
David Gerstein

David Gerstein is a comics author and editor as well as an animation historian. Gerstein has five books and countless comic book credits to his name....
, Milt Gray, Mark Kausler, Leonard Maltin
Leonard Maltin

Leonard Maltin is an United States film critic and film historian. He has authored numerous mainstream books on the cinema, focusing on nostalgic, celebratory narratives....
, and Charles Solomon.

Regardless of who created Felix, Sullivan marketed the cat relentlessly, while the uncredited Messmer continued to produce a prodigious volume of Felix cartoons. Messmer did the animation directly on white paper with inkers tracing the drawings directly. The animators drew backgrounds onto pieces of celluloid
Celluloid

Celluloid is the name of a class of Chemical compound created from nitrocellulose and camphor, plus dyes and other agents. Generally regarded to be the first thermoplastic, it was first created as Parkesine in 1856 and as Xylonite in 1869 before being registered as Celluloid in 1870....
, which were then laid atop the drawings to be photographed. Any perspective work had to be animated by hand, as the studio cameras were unable to perform pans or trucks. Messmer began a comic strip
Comic strip

A comic strip is a sequence of drawings that tells a story.Currently in the Western world, most comic strips are written and drawn by a comics artist or cartoonist, and many such strips are published on a recurring basis in newspapers and on the Internet....
 in 1923, distributed by King Features Syndicate
King Features Syndicate

King Features Syndicate, a print syndication company owned by The Hearst Corporation, distributes about 150 comic strips, columnist, editorial cartoons, puzzles and games to nearly 5000 newspapers around the world....
.

Popularity and distribution

First Felix
Paramount Pictures
Paramount Pictures

Paramount Pictures Corporation is an American motion picture production company and distribution company, located on Melrose Avenue in Hollywood, California....
 distributed the earliest films from 1919 to 1921. Margaret J. Winkler
Margaret J. Winkler

Margaret J. Winkler was one of the key figures in Animation Before Hollywood: The Silent Period, having a crucial role to play in the histories of Max Fleischer and Dave Fleischer, Pat Sullivan , Otto Messmer, and Walt Disney....
 distributed the shorts from 1922 to 1925, the year when Educational Pictures
Educational Pictures

Educational Pictures was a film distributor company founded in 1915 by E. W. Hammons . Educational is probably best known today for its series of 1930s comedies starring Buster Keaton....
 took over the distribution of the shorts. Sullivan promised them one new Felix short every two weeks. The combination of solid animation, skillful promotion, and widespread distribution sent Felix's popularity soaring to new heights.

References to alcoholism
Alcoholism

Alcoholism is a term with multiple and sometimes conflicting definitions to describe the detrimental effects of alcohol intake.In common and historic usage, alcoholism refers to any condition that results in the continued consumption of alcoholic beverages despite health problems and negative social consequences....
 and Prohibition
Prohibition

Prohibition of alcohol, often referred to simply as prohibition, also known as The Noble Experiment, refers to a sumptuary law which prohibits alcohol....
 were also commonplace in many of the Felix shorts, particularly Felix Finds Out (1924), Whys and Other Whys (1927), Felix Woos Whoopee (1930) to name a few. In Felix Dopes It Out (1924), Felix tries to help his hobo friend who is plagued with a red nose. By the end of the short, the cat finds the cure for the condition: "Keep drinking, and it'll turn blue."

In addition, Felix was one of the first images ever broadcast by television
Television

Television is a widely used telecommunication mass-media for transmitting and receiving moving , either monochrome or color, usually accompanied by sound....
 when RCA
RCA

RCA Corporation, founded as Radio Corporation of America, was an electronics company in existence from 1919 to 1986. Today, the RCA is owned by the France conglomerate Thomson SA through RCA Trademark Management S.A., a company owned by Thomson....
 chose a papier-mâché
Papier-mâché

Papier-m?ch? , sometimes called paper-m?ch?, is a construction material that consists of pieces of paper, sometimes reinforced with textiles, stuck together using a wet paste ....
 Felix doll for a 1928 experiment via W2XBS New York
New York

The State of New York is a U.S. state in the Mid-Atlantic States and Northeastern United States regions of the United States and is the nation's List of U.S....
 in Van Cortlandt Park
Van Cortlandt Park

Van Cortlandt Park is a 1,146 acre urban park located in the The Bronx, New York in New York City. It is the fourth largest park in New York City, behind Pelham Bay Park, Flushing Meadows Park and Staten Island Greenbelt....
. The doll was chosen for its tonal contrast and its ability to withstand the intense lights needed. It was placed on a rotating phonograph turntable
Phonograph

The record player, phonograph or gramophone was the most common device for playing Sound recording and reproduction sound from the 1870s through the 1980s....
 and photographed for approximately two hours each day. After a one-time payoff to Sullivan, the doll remained on the turntable for nearly a decade as RCA fine-tuned the picture's definition.

Felix's great success also spawned a host of imitators. The appearances and personalities of other 1920s feline stars such as Julius of Walt Disney
Walt Disney

Walter Elias Disney was a multiple Academy Award-winning American film producer, film director, screenwriter, voice actor, animator, entrepreneur and philanthropist....
's Alice Comedies
Alice Comedies

The "Alice Comedies" are a series of animated cartoonscreated by Walt Disney in the 1920s, in which a live action little girl named Alice and an animated cat named Julius have adventures in an animated landscape....
, Waffles of Paul Terry
Terrytoons

Terrytoons was an animation studio founded by Paul Terry . The studio, located in suburban New Rochelle, New York, operated from 1928 to 1968....
's Aesop's Film Fables
Aesop's Film Fables

Aesop's Film Fables was a series of animated short subjects, created by United States cartoonist Paul Terry . Terry came upon the inspiration for the series by young actor-turned-writer Howard Estabrook, who suggested making a series of cartoons based on Aesop's Fables....
, and especially Bill Nolan's 1925 adaptation of Krazy Kat
Krazy Kat

Krazy Kat is a comic strip created by George Herriman that appeared in U.S. newspapers between 1913 and 1944. It was first published in William Randolph Hearst's New York Journal American, and Hearst was a major booster for the strip throughout its run....
 (distributed by the eschewed Winkler) all seem to have been directly patterned after Felix.

Felix's cartoons were a hit with the critics as well. They have been cited as imaginative examples of surrealism
Surrealism

Surrealism is a cultural movement that began in the early-1920s, and is best known for the visual artworks and writings of the group members....
 in filmmaking. Felix has been said to represent a child's sense of wonder, creating the fantastic when it is not there, and taking it in stride when it is. His famous pace—hands behind his back, head down, deep in thought—became a trademark that has been analyzed by critics around the world. Felix's expressive tail, which could be a shovel one moment, an exclamation mark or pencil the next, serves to emphasize that anything can happen in his world. Aldous Huxley
Aldous Huxley

Aldous Leonard Huxley was an English writer and one of the most prominent members of the famous Huxley family. He spent the later part of his life in the United States, living in Los Angeles from 1937 until his death in 1963....
 wrote that the Felix shorts proved that "What the cinema can do better than literature or the spoken drama is to be fantastic."

By 1923, the cat was at the peak of his film career. Felix in Hollywood
Felix in Hollywood

Felix in Hollywood is a 1923 short featuring Felix the Cat. In the episode, Felix goes to Hollywood and meets Charlie Chaplin and other stars of the day....
, a short released during this year, plays upon Felix's popularity, as he becomes acquainted with such fellow celebrities as Douglas Fairbanks
Douglas Fairbanks

Douglas Fairbanks, Sr., was an United States actor, screenwriter, film director and film producer, who was best known for his Swashbuckler films roles in Silent film films such as The Thief of Bagdad , Robin Hood , and The Mark of Zorro ....
, Cecil B. DeMille
Cecil B. DeMille

Cecil Blount DeMille was an Academy Award-winning United States film director. He was renowned for the flamboyance and showmanship of his movies....
, Charlie Chaplin
Charlie Chaplin

Sir Charles Spencer Chaplin, Jr. Order of the British Empire , better known as Charlie Chaplin, was an Academy Award-winning England comedy film actor and filmmaker....
, Ben Turpin
Ben Turpin

Ben Turpin was a cross-eyed comedian, best remembered for his work in silent films....
, and even censor Will H. Hays
Will H. Hays

William Harrison Hays, Sr. , was the namesake of the Hays Code for censorship of American films, chairman of the Republican National Committee and U.S....
. His image could be seen on clocks, Christmas ornaments, and as the first giant balloon ever made for Macy's Thanksgiving Day Parade
Macy's Thanksgiving Day Parade

The Macy's Thanksgiving Day Parade is an annual parade presented by Macy's Department store. The three-hour event is held in New York City starting at 9:00 a.m....
. Felix also became the subject of several popular songs of the day, such as "Felix Kept Walking". Even Paul Whiteman
Paul Whiteman

Paul Whiteman was an United States orchestral leader. He was born in Denver, Colorado. After a start as a classical violinist and viola, Whiteman then led a jazz-influenced dance band, which became locally popular in San Francisco, California in 1918....
, the king of jazz himself, did a bit on the frisky feline. Sullivan made an estimated $100,000 a year from toy licensing alone. With the character's success also emerged a handful of new costars. These included Felix's master Willie Brown, a foil named Skiddoo the Mouse, Felix's nephews Inky, Dinky, and Winky, and his girlfriend Kitty.

Most of the early Felix cartoons mirrored American attitudes of the "roaring twenties
Roaring Twenties

Roaring Twenties is a phrase used to describe the 1920s, principally in North America, that emphasizes the period's social, artistic, and cultural dynamism....
". Ethnic stereotypes appeared in such shorts as Felix Goes Hungry (1924). Recent events such as the Russian Civil War
Russian Civil War

The Russian Civil War was a multi-party war that occurred within the former Russian Empire after the Russian provisional government collapsed and the Bolshevik party assumed power in Saint Petersburg....
 were depicted in shorts like Felix All Puzzled (1924). Flapper
Flapper

The term flapper in the 1920s referred to a "new breed" of young women who wore short skirts, bob cut their hair, listened to Jazz#1920s and 1930s, and flaunted their disdain for what was then considered acceptable behavior....
s were caricatured in Felix Strikes It Rich (also 1924). He also became involved in union
Trade union

A trade union or labor union is an organization run by and for workers who have banded together to achieve common goals in key areas such as wages, hours, and working conditions....
 organizing with Felix Revolts (1923). In some shorts, Felix even performed a rendition of the Charleston
Charleston (dance)

The Charleston is a dance named for the city of Charleston, South Carolina. The rhythm was popularized in mainstream dance music in the United States by a 1923 tune called Charleston by composer/pianist James P....
.

In 1928, Educational ceased releasing the Felix cartoons and several were reissued by First National Pictures. Copley Pictures distributed them from 1929 to 1930. He saw a brief three-cartoon resurrection in 1936 by the Van Beuren Studios
Van Beuren Studios

Van Beuren Studios was an animation studio that produced theatrical cartoons from 1928 to 1936.Producer Amadee J. Van Beuren first became involved in the animation industry in 1920, when he formed a partnership with Paul Terry and formed the "Aesop's Fables Studio" for the production of the Aesop's Film Fables cartoon series....
 (The Goose That Laid the Golden Egg, Neptune Nonsense and Bold King Cole). Sullivan did most of the marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 for the character in the 1920s, in these shorts he spoke in a high pitched child like voice.

Felix as mascot

Felix Vf 31 Logo
Given the character's unprecedented popularity and the fact that his name was partially derived from the Latin word for "lucky", some rather notable individuals and organizations adopted Felix as a mascot. The first of these was a Los Angeles
Los Ángeles

Los ?ngeles is the Capital of the Biob?o Province, in the municipality of the same name, in Regions of Chile VIII , in the center-south of Chile....
 Chevrolet
Chevrolet

Chevrolet is a brand of automobile, produced by General Motors . It is the top selling GM marque, with "Chevrolet" or "Chevy" being at times synonymous with GM....
 dealer and friend of Pat Sullivan named Winslow B. Felix who first opened his showroom in 1921. , with its giant, smiling images of the character, is today one of LA's best-known landmarks, standing watch over both Figueroa Street
Figueroa Street

Figueroa Street is a street in Los Angeles County, California named for General Jos? Figueroa , governor of Alta California from 1833 to 1835, who oversaw the secularization of the missions of California....
 and the Harbor Freeway. Others who adopted Felix included the 1922 New York Yankees
New York Yankees

The New York Yankees are a professional baseball based in the Borough of the Bronx, in New York City, New York and are a member of the American League East of Major League Baseball's American League....
 and aviator Charles Lindbergh
Charles Lindbergh

Charles Augustus Lindbergh was an United States aviator, author, inventor and explorer.On May 20?21, 1927, Lindbergh emerged instantaneously from virtual obscurity to world fame as the result of his Orteig Prize-winning solo non-stop flight from Roosevelt Field, Long Island in New York City to Paris - Le Bourget Airport in Paris in the s...
, who took a Felix doll with him on his historic flight across the Atlantic Ocean
Atlantic Ocean

The Atlantic Ocean is the second-largest of the world's oceanic divisions; with a total area of about 106.4 million square kilometres . It covers approximately one-fifth of the Earth's surface....
.

This popularity persisted. In the late 1920s, the U.S. Navy's Bombing Squadron Two (VB-2B) adopted a unit insignia consisting of Felix happily carrying a bomb with a burning fuse. They retained the insignia through the 1930s when they became a fighter squadron under the designations VF-6B and, later, VF-3, whose members Edward O'Hare
Edward O'Hare

Lieutenant Commander Edward Henry "Butch" O'Hare was a naval aviator of the United States Navy who on February 20, 1942 became the U.S. Navy's first flying ace and Medal of Honor recipient in World War II....
 and John Thach
John Thach

John Smith "Jimmy" Thach was a World War II naval aviator, aerial warfare :wikt:tactician, and United States Navy admiral. Thach developed the Thach Weave, a combat flight formation that could counter enemy fighters of superior performance, and later the big blue blanket, an aerial defense against Kamikaze attacks....
 became famous Naval Aviators in World War II
World War II

World War II, or the Second World War , was a global military conflict which involved a Participants in World War II, including all of the great powers, organised into two opposing military alliances: the Allies of World War II and the Axis powers....
. After the world war a US Navy fighter squadron currently designated VFA-31 replaced its winged meat-cleaver logo with the same insignia, after the original Felix squadron had been disbanded. The carrier-based night-fighter squadron, nicknamed the "Tomcatters," remained active under various designations continuing through the present day and Felix still appears on both the squadron's cloth jacket patches and aircraft, carrying his bomb with its fuse burning.

Felix is also the oldest high school mascot in the state of Indiana
Indiana

The State of Indiana was the 19th U.S. state admitted into the union. It is located in the Midwestern United States of the United States of America....
, chosen in 1926 after a Logansport High School player brought his plush Felix to a basketball game. When the team came from behind and won that night, Felix became the mascot of all the Logansport High School sports teams.

The pop punk
Pop punk

Pop punk is a fusion genre that combines elements of punk rock with pop music, to varying degrees. It is typically referred to as a strand of alternative rock that combines power-pop melodies and chord changes with speedy punk tempos and loud guitars....
 band The Queers
The Queers

The Queers are an United States pop punk band formed in 1982 by Portsmouth, New Hampshire native Joe King . Supposedly, the name 'Queers' was used simply to poke fun at what he called the "Art Fag" community in New Hampshire....
 also use Felix as a mascot, often drawn to reflect punk sensibilities and attributes such as scowling, smoking, or playing the guitar. Felix adorns the covers of both the Surf Goddess
Surf Goddess

Surf Goddess is an EP by pop punk band The Queers....
 EP and the Move Back Home
Move Back Home

Move Back Home is the fourth album by pop punk band The Queers released on Lookout! Records. The 2007 Asian Man Records reissue includes new album art and four tracks from the out of print EP Surf Goddess....
 album. Felix also appears in the music video for the single "Don't Back Down". Besides appearing on the covers and liner notes of various albums the iconic cat also appears in merchandise such as t-shirts and buttons. In an interview with bassist B-Face, he asserts that Lookout! Records
Lookout! Records

Lookout! Records is an independent record label based in Berkeley, California....
 is responsible for the use of Felix as a mascot.

From silent to sound

April Maze Copley
With the advent of The Jazz Singer
The Jazz Singer (1927 film)

The Jazz Singer is a American musical film. The first feature film motion picture with synchronization dialogue sequences, its release heralded the commercial ascendance of the "sound film" and the decline of the silent film era....
 in 1927, Educational Pictures, who distributed the Felix shorts at the time, urged Pat Sullivan to make the leap to "talkie" cartoons, but Sullivan refused. Further disputes led to a break between Educational and Sullivan. Only when Walt Disney's Steamboat Willie
Steamboat Willie

Steamboat Willie is an animated cartoon featuring Mickey Mouse released on November 18, 1928. It was the first Mickey Mouse cartoon released ....
 made cinematic history as the first talking cartoon with a synchronized soundtrack did Sullivan see the possibilities of sound. He managed to secure a contract with First National Pictures in 1928. However, for reasons unknown, this did not last, so Sullivan sought out Jacques Kopfstein and Copley Pictures to distribute his new sound Felix cartoons. On 16 October 1929, an advertisement appeared in Film Daily
Film Daily

The Film Daily was a daily publication that existed from 1915 to 1970. For 55 years, Film Daily was the main source of news on the film and television industries....
 with Felix announcing, Jolson
Al Jolson

Al Jolson , born in Lithuania, Russian Empire, was a highly acclaimed American singer, comedian, and actor, and, according to PBS, the "first openly Jewish man to become an entertainment star in America." His career lasted from 1911 until his death in 1950, during which time he was commonly dubbed "the world's greatest entertainer.? Numerous...
-like, "You ain't heard nothin' yet!"

Unfortunately, nothing good was heard from Felix's transition to sound. Sullivan did not carefully prepare for Felix's transition to sound, and added sound effects into the sound cartoons as a post-animation process. The results were disastrous. More than ever, it seemed as though Disney's mouse was drawing audiences away from Sullivan's silent star. Not even entries such as the off-beat "Felix Woos Whoopee" or the Silly Symphony
Silly Symphonies

Silly Symphonies is a series of animated short subjects, 75 in total, produced by The Walt Disney Company from 1929 to 1939, while the studio was still located at Hyperion Avenue in the Silver Lake district of Los Angeles....
-esque April Maze (both 1930) could regain the franchise's audience. Kopfstein finally canceled Sullivan's contract. Subsequently, he announced plans to start a new studio in California
California

California is a U.S. state on the West Coast of the United States of the United States, along the Pacific Ocean. It is bordered by Oregon to the north, Nevada to the east, Arizona to the southeast, and to the south the Mexico state of Baja California....
, but such ideas never materialized. Things went from bad to worse when Sullivan's wife, Marjorie, died in March 1932. After this, Sullivan completely fell apart. He slumped into an alcoholic depression, his health rapidly declined, and his memory began to fade. He could not even cash checks to Messmer because his signature was reduced to a mere scribble. He died in 1933. Messmer recalled,

In 1935, Amadee J. Van Beuren of the Van Beuren Studios called Messmer and asked him if he could return Felix to the screen. Van Beuren even stated that Messmer would be equipped with a full staff and all of the necessary utilities. However, Messmer declined his offer and instead recommended Burt Gillett, a former Sullivan staffer who was now heading the Van Beuren staff. So, in 1936, Van Beuren obtained approval from Sullivan's brother to license Felix to his studio with the intention of producing new shorts both in color and with sound. With Gillett at the helm, now with a heavy Disney influence, he did away with Felix's established personality and made him just another funny-animal
Funny animal

Funny animal is a cartooning term for the genre of comics and animated cartoons in which the main characters are humanoid or talking animal animals, with anthropomorphism personality traits....
 character of the type popular in the day. The new shorts were unsuccessful, and after only three outings Van Beuren discontinued the series.

The cat's comeback

In 1953, Official Films
Official Films

Official Films was a home movie distributor founded by Leslie Winik in 1939 to produce educational shorts. Soon, after buying the Keystone Studios Chaplin library, they found themselves in the home movie business....
 purchased the Sullivan-Messmer shorts, added soundtracks to them, and distributed to the home movie and television markets. Messmer himself pursued the Sunday Felix comic strips until their discontinuance in 1943, when he began eleven years of writing and drawing monthly Felix comic books for Dell Comics
Dell Comics

Dell Comics was the comic book publishing arm of Dell Publishing, which got its start in pulp magazines. It published comics from 1929 to 1973....
. In 1954, Messmer retired from the Felix daily newspaper strips, and his assistant Joe Oriolo
Joe Oriolo

Joseph "Joe" Oriolo was an American Animated cartoon Animation, writer, director and producer.Oriolo was born in New Jersey in 1913. As a child, he drew constantly and dreamed of becoming a cartoon animator....
 (the creator of Casper the Friendly Ghost
Casper the Friendly Ghost

Casper the Friendly Ghost is the protagonist of the Famous Studios Animation of the same name. As his name indicates, he is a ghost, but is quite personable....
) took over. Oriolo struck a deal with Felix's new owner, Pat Sullivan's nephew, to begin a new series of Felix cartoons on television. Oriolo went on to star Felix in 260 television cartoons distributed by Trans-Lux
Trans-Lux

Trans-Lux is a major manufacturer of real-time displays, and became known for their stock market tickers. Their range included mechanical ones that appeared electronic by using yellow dots and a black background to give the illusion of green electronically-generated green lettering as the letters ran across the front of the machine....
 and produced by King Features Syndicate
King Features Syndicate

King Features Syndicate, a print syndication company owned by The Hearst Corporation, distributes about 150 comic strips, columnist, editorial cartoons, puzzles and games to nearly 5000 newspapers around the world....
 starting in 1958. Like the Van Beuren studio before, Oriolo gave Felix a more domesticated and pedestrian personality, geared more toward children, and introduced now-familiar elements such as Felix's Magic Bag of Tricks, a satchel that could assume the shape and characteristics of anything Felix wanted. The program is also remembered for its distinctive , written by Winston Sharples and performed by 1950's big band singer Ann Bennett:

Felix the Cat,
The wonderful, wonderful cat!
Whenever he gets in a fix,
He reaches into his bag of tricks!


Felix the Cat
The wonderful, wonderful cat
You'll laugh so much your sides will ache
Your heart will go pitter pat
Watching Felix, the wonderful cat!


The show did away with Felix's previous supporting cast and introduced many new characters, all of which were performed by voice actor Jack Mercer
Jack Mercer

Jack Mercer was an United States animator, storyman and voice actor. He is best known as the voice of Popeye.Mercer began his work in cartoons as an "inbetweener", an apprentice animator at Fleischer Studios....
:
  • Professor, a sinister, mustachioed villain who was Felix's chief foil
  • Poindexter, the Professor's intelligent yet bookish nephew (having an IQ of 222) who would sometimes work with his uncle against Felix, yet often would be portrayed as Felix's friend and work against his uncle
  • Rock Bottom, the Professor's bulldog-faced, bumbling sidekick
  • The Master Cylinder, an evil, cylindrical robot and self-proclaimed "King of the Moon"
  • Vavoom, a small, unassuming and friendly Inuit
    Inuit

    Inuit is a general term for a group of culturally similar indigenous peoples inhabiting the Arctic regions of Canada, Greenland, Russia and Alaska, United States....
     whose only vocalization is a (literally) earth-shattering shout of his own name (but who was powerless if his mouth was taped shut).


Oriolo's plots revolve around the unsuccessful attempts of the antagonists to steal Felix's Magic Bag, though in an unusual twist, these antagonists are occasionally depicted as Felix's friends as well. The cartoons proved popular, but critics have dismissed them as paling in comparison to the earlier Sullivan-Messmer works, especially since Oriolo aimed the cartoons at children. Limited animation
Limited animation

Limited animation is a process of making animated cartoons that do not follow a "realistic" approach. One of its major trademarks is the stylized design in all forms and shapes, which in the early days was referred to as modern design....
 (required due to budgetary restraints) and simplistic storylines did nothing to diminish the series' popularity.

Today, Oriolo's son, Don, continues to market the cat. In 1988, Felix starred in his first (and only) feature film, Felix the Cat: The Movie
Felix the Cat: The Movie

Felix the Cat: The Movie is an animated film based on the Felix the Cat. It was made in 1988, but was not released in the United States until 1991....
, in which he, the Professor and Poindexter visit an alternate reality. The film was a box-office failure. Additionally, it was not even released until 1991. In 1995, Felix appeared on television again, in an off-beat series called The Twisted Tales of Felix the Cat
The Twisted Tales of Felix the Cat

The Twisted Tales of Felix the Cat is an animated series starring the classic animated character Felix the Cat, produced for television by Film Roman from September 9, 1995 to November 25, 1997, and broadcast on CBS....
. Baby Felix
Baby Felix

is a children's Animation television program that follows the adventures of a young Felix the Cat and infant versions of the characters from Joe Oriolo's Felix television program from the 1950s....
 followed in 2000 for the Japanese market and the direct-to-video Felix the Cat Saves Christmas
Christmas

Christmas , also referred to as Christmas Day, is an annual holiday celebrated on December 25 that commemorates the birth of Jesus. The day marks the beginning of the larger season of Christmastide, which lasts Twelve Days of Christmas....
. Oriolo has also brought about a new wave of Felix merchandising, everything from mugs to a video game for the Nintendo Entertainment System
Nintendo Entertainment System

The Nintendo Entertainment System is an 8-bit video game console that was released by Nintendo in North America, Europe and Australia in . In most of Asia, including Japan , the Philippines, China, Vietnam and Singapore, it was released as the ....
.

Felix 1919
Since the publication of John Canemaker's Felix: The Twisted Tale of the World's Most Famous Cat in 1991, there has been a renewed interest in the early Sullivan-Messmer shorts. In recent years, the films have seen lots of VHS
VHS

The Video Home System, better known by its abbreviation VHS, is a recording and playing standard developed by JVC and launched in Europe and Asia in September 1976, and the United States in June 1977....
 and DVD
DVD

DVD, also known as "Digital Versatile Disc" or "Digital Video Disc,"is a popular optical disc data storage device media format. Its main uses are video and data storage....
 exposure, most notably on the Presenting Felix the Cat compilations from Bosko Video, Felix! from Lumivision, Felix the Cat: The Collector's Edition from Delta Entertainment, Before Mickey from Inkwell Images Ink, the recent Felix the Cat and 1920s Rarities from Thunderbean Animation. Messmer Felix comic compilations have also begun to emerge including Nine Lives to Live: A Classic Felix Celebration by David Gerstein and more recently The Comic Adventures of Felix the Cat from Determined Productions.

Filmography


1919 Paramount Pictures

  • Musical Mews
  • The Adventures of Felix


1920
Paramount Pictures

  • Kill or Cure
  • Felix the Landlord
  • My Hero
  • Felix Hits the North Pole


1921
Paramount Pictures

  • The Hypnotist
  • Free Lunch
  • Felix Goes On Strike
  • The Love Punch
  • Out of Luck
  • Felix Left at Home
  • Felix the Gay Dog


1922
M. J. Winkler

  • Felix at the Fair
  • Felix Makes Good
  • Felix All at Sea
  • Felix in Love
  • Felix Finds a Way
  • Felix Gets Revenge
  • Felix Wakes Up
  • Fifty-Fifty
  • Felix Comes Back
  • Felix on the Trail
  • Felix Gets Left


1923
M. J. Winkler

  • Felix Wins Out
  • Felix Tries for Treasure
  • Felix Calms His Conscience
  • Felix the Globe Trotter
  • Felix Strikes It Rich
  • Felix Laughs Last
  • Felix and the Radio
  • Felix Fills a Shortage
  • Felix the Goat Getter


1924
M. J. Winkler

  • Felix Out of Luck
  • Felix Loses Out
  • Felix 'Hyps' the Hippo
  • Felix Crosses the Crooks
  • Felix Tries to Rest
  • Felix Cashes In
  • Felix Fairy Tales
  • Felix Grabs His Grub
  • Felix Pinches the Pole
  • Felix Puts It Over
  • Felix A Friend In Need
  • Felix Finds 'Em Fickle
  • Felix Baffled by Banjos
  • Felix Brings Home the Bacon
  • Felix Minds His Business
  • Felix Goes Hungry
  • Felix Finishes First
  • Felix Foozled


1925
M. J. Winkler

  • Felix Wins and Loses
  • Felix Follows the Swallows
  • Felix Rests in Peace
  • Felix Gets His Fill
  • Felix Full O' Fight
  • Felix Outwits Cupid
  • Felix Monkeys with Magic
  • Felix Cops the Prize
  • Felix Done Again
  • Felix Dopes It Out


1925
Educational Pictures

  • Felix Trifles with Time
  • Felix Busts Into Business
  • Felix Trips Through Toyland
  • Felix on the Farm
  • Felix on the Job
  • The Cold Rush
  • Eats Are West (aka Felix With the Cowboys)
  • Felix Tries the Trades
  • Felix at the Rainbow's End
  • Felix Kept On Walking


1926
Educational Pictures

  • Felix Spots the Spook
  • Felix Flirts With Fate
  • Felix in Blunderland
  • Felix Fans the Flames
  • Felix Laughs It Off
  • Felix Weathers the Weather
  • Felix Uses His Head
  • Felix Misses the Cue
  • Felix Braves the Briny
  • A Tale of Two Kitties
  • Felix Scoots Through Scotland
  • Felix Rings the Ringer
  • School Daze
  • Felix Seeks Solitude
  • Felix Misses His Swiss
  • Gym Gems
  • Felix Shatters the Sheik
  • Felix Hunts the Hunter
  • Land O' Fancy
  • Felix Busts a Bubble
  • Reverse English
  • Felix Trumps the Ace
  • Felix Collars the Button
  • Felix at the Circus
  • Felix Picks a Flower
  • Zoo Logic


1927
Educational Pictures

  • Felix Dines and Pines
  • Pedigreedy
  • Icy Eyes
  • Felix Stars In Stripes
  • Felix Sees 'Em In Season
  • Barn Yarns
  • Germ Mania
  • Sax Appeal
  • Eye Jinks
  • Felix as Romeeow
  • Felix Ducks His Duty
  • Dough-Nutty
  • "Loco" Motive
  • Art for Heart's Sake
  • The Travel-Hog
  • Jack from All Trades
  • Wise Guise
  • Flim Flam Films
  • Felix Switches Witches
  • No Fuelin'
  • Daze and Knights
  • Uncle Tom's Crabbin'
  • Whys and Other Whys
  • Felix Hits the Deck
  • Felix Behind In Front


1928
Educational Pictures

  • The Smoke Scream
  • Draggin' the Dragon
  • The Oily Bird
  • Ohm Sweet Ohm
  • Japanicky
  • Polly-Tics
  • Comicalamities
  • Sure-Locked Homes
  • Eskimotive
  • Arabiantics
  • Outdoor Indore
  • Futuritzy
  • Astronomeows
  • Jungle Bungles
  • The Last Life


1928-29
First National Pictures

Exact releases unknown.

1929
Copley Pictures

  • False Vases
  • One Good Turn


1930
Copley Pictures

  • Forty Winks
  • Oceantics
  • Felix Woos Whoopee
  • Hootchy Kootchy Parlais Vous
  • Skulls and Sculls


1931
Copley Pictures

  • Tee Time
  • Backyard Serenade


1936
RKO/Van Beuren Pictures



Other appearances and references

  • Felix the Cat is seen in Mickey Mouse short Plane Crazy
    Plane Crazy

    Plane Crazy was the first animated cartoon to feature Mickey Mouse, as well as Minnie Mouse. A soundtrack by Carl W. Stalling was added to the cartoon on December 29, 1928....
    . When the plane crashes into several animals, it shows Felix driving a car and he is hit.
  • Felix was going to have a cameo appearance in Who Framed Roger Rabbit
    Who Framed Roger Rabbit

    Who Framed Roger Rabbit is a 1988 fantasy film comedy film directed by Robert Zemeckis, produced by Steven Spielberg and based on Gary K. Wolf's novel Who Censored Roger Rabbit?....
    , but was scrapped due to copyright issues. However, he still appears in the final film; first seen shaking hands with R.K. Maroon in a picture in R.K. Maroon's office, and then on the keystone over the tunnel leading into Toontown
    Toontown

    Toontown is a fictional city near Los Angeles where animated characters, known as Toons live....
    .
  • Felix appearances again in comic strip with co-star Betty Boop
    Betty Boop

    Betty Boop is an animation cartoon fictional character designed by Grim Natwick, appearing in the Talkartoon and Betty Boop series of films produced by Max Fleischer and released by Paramount Pictures....
     in "Betty Boop and Felix
    Betty Boop and Felix

    Betty Boop and Felix was a newspaper comic strip starring Betty Boop and Felix the Cat, which ran from 1984 to 1988. It was written by Mort Walker?s sons Brian, Morgan, Greg, and Neal, who signed their work as ?The Walker Brothers.?...
    " series (1984-1987)


See also

  • Animation in the United States during the silent era
    Animation in the United States during the silent era

    Animated films in the United States date back to at least 1906 when Vitagraph released Humorous Phases of Funny Faces. Although early animations were rudimentary they rapidly became more sophisticated with such classics as Gertie the Dinosaur in 1914 and Koko the Clown....
  • Kit-Cat Klock
    Kit-Cat Klock

    The Kit-Cat Klock is an Art Deco Novelties style clock. The clock is manufactured in the shape of a black cat and is hung on a wall. The tail swings as a second hand and eyes move back and forth to give allusion of it watching you....
  • Winsor McCay
    Winsor McCay

    Winsor McCay was an American cartoonist and animator.A prolific artist, McCay's pioneering early animated films far outshone the work of his contemporaries, and set a standard followed by Walt Disney and others in later decades....
  • Dan Voiculescu
    Dan Voiculescu

    Dan Voiculescu is a Romanian politician and businessman. He was the founder and president of the Romanian Humanist Party, later renamed the Conservative Party ....
  • Golden Age of American animation


Further reading

  • Patricia Vettel Tom (1996): Felix the Cat as Modern Trickster. American Art, Vol. 10, No. 1 (Spring, 1996), pp. 64–87


External links

  • at
  • (Concerns the dispute over who created the character.)