Express (store)
Encyclopedia
EXPRESS is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 fashion retailer headquartered in Columbus
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

 and New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

. Express operates over 550 stores in the United States and generates $1.8 billion in annual sales.

History

Limited Brands
Limited Brands
Limited Brands is an American apparel company based in Columbus, Ohio. In 2009 it reported 9.04 billion dollars in revenue for the last fiscal year.-History:...

, in 1980, opened the first Express store, as women's clothier "Limited Express" in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

's Water Tower Place
Water Tower Place
Water Tower Place is a large urban, mixed-use development comprising a shopping mall and 74 story skyscraper in Chicago, Illinois, United States. The complex is located at 835 North Michigan Avenue, along the Magnificent Mile. It is named after the nearby Chicago Water Tower...

. Current CEO Michael Weiss joined the brand in 1981 when the test expanded to include eight stores. By 1986, Express had 250 stores strong and began testing the sale of men’s merchandise in 16 stores the following year. The men’s fashion line was spun off into its own brand, Structure, in 1989.

In 2001, Express became a dual gender brand with the reintegration of its Structure stores as "Express Men". Dual gender Express stores began opening the following year.

Express as a privately-held company

On May 15, 2007, Limited Brands announced its intent to sell a 67% stake in Express to an affiliate of a private equity firm called Golden Gate Capital Partners
Golden Gate Capital Partners
Golden Gate Capital Partners is a private equity firm based in San Francisco, California. The firm makes investments primarily in mature technology companies, as well as other select industries, through leveraged buyout transactions as well as significant minority purchases and growth capital...

, based in San Francisco. When the sale was finalized in July 2007, Golden Gate's stake in the company was 75% instead of the announced 67%.

In 2010, it announced plans for a $200 million IPO. In April, the company set terms for its IPO, hoping to raise over $300 million giving it a market cap of $1.7 billion.

On May 13, 2010 the company sold 16 million shares for $17 each, raising about $272 million. Shares had been planned to sell between $18 and $20 each. On May 14, 2010 the shares opened at $17 to $16.50 before recovering slightly to close down 1.5% at $16.75 on the New York Stock Exchange.

Styles

Although primarily associated with women's clothes, Express is a dual-gender brand.

In 2006, Express introduced the King of Prides collection for men, which includes denim, t-shirts, and hooded sweaters.

In 2005, Express introduced a denim line, with a stitching on the back pockets called DPD.

In April 2008, Express released a limited women's collection designed by Celia Birtwell
Celia Birtwell
Celia Birtwell, CBE is a textile designer known for her distinctive bold, romantic and feminine designs, which draw influences from Picasso, Matisse and from the classical world. She was particularly famous in the 1960s and 1970s for prints which epitomised the glamour of the hippie era...

.
More recently, in early 2009, replacing the discontinued DPD jeans; Express introduced its newest denim line, Rerocks, in both women and in men. Just like the DPD jeans, Rerocks also have stitching on the back pockets and the materials are different.

In 2009, Express denim line was expanded with its extra low rise Zelda jeans as well as introducing two new styles. One is a women's denim, barely bootcut in either the low rise Zelda or the regular rise Stella. The other is the men's denim, Zach which is a extra slim fit.

Express jeans come in different washes from darkest to lightest and fits from loose to tight.

For women's denim:
Eva styles: curvy fit with a mid rise,
Zelda styles: slim fit with an ultra low rise,
Stella styles: regular fit with low rise jeans

For men's denim:
Blake styles: loose fit
Kingston styles: classic fit, tighter fitting than the Blake and looser than the Rocco or Zach,
Rocco styles: slim fit
Zach styles: extra slim fit

Express clothes are designed at the Express Design Studio on 111 Fifth Avenue
Fifth Avenue (Manhattan)
Fifth Avenue is a major thoroughfare in the center of the borough of Manhattan in New York City, New York, United States. The section of Fifth Avenue that crosses Midtown Manhattan, especially that between 49th Street and 60th Street, is lined with prestigious shops and is consistently ranked among...

 New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

's Flatiron District
Flatiron District, Manhattan
The Flatiron District is a neighborhood in the New York City borough of Manhattan, named after the Flatiron Building at 23rd Street, Broadway and Fifth Avenue...

.
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