The Expo 2010 emblem was the official emblem used during the 2010 Shanghai World Expo

Expo 2010

Expo 2010, officially Expo 2010 Shanghai China was held on both banks of the Huangpu River in the city of Shanghai, China, from May 1 to October 31, 2010. It was a major World Expo in the tradition of international fairs and expositions, the first since 1992...

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Description

The emblem depicts a stylised image of three people representing the concept of you, me and him/her. The three people are holding hands which symbolises the family of mankind. The overall form was inspired by the Chinese character

Chinese character

Chinese characters are logograms used in the writing of Chinese and Japanese , less frequently Korean , formerly Vietnamese , or other languages...

 "世" ("shi", meaning the world) which represents the ideals for a truly global scale event in the World Expo (世博会 in Chinese). The emblem is designed with a calligraphic quality representing Chinese culture. The organisers also wanted the Expo to showcase the diverse urban cultures of the world. The predominately green colour represents the world and the balance of the natural world. It highlights that sustainable development in the future is a pivotal part of the Expo's theme "Better City Better Life". In the emblem, the word "shi" is connected to the styled Arabic numerals

Arabic numerals

Arabic numerals or Hindu numerals or Hindu-Arabic numerals or Indo-Arabic numerals are the ten digits . They are descended from the Hindu-Arabic numeral system developed by Indian mathematicians, in which a sequence of digits such as "975" is read as a numeral...

 2010. The typeface of the emblem reads "Expo 2010 Shanghai China".

Designer

The designer of the emblem is 34-year-old Shao Honggeng. He said "I hope that the quintessence of Chinese calligraphic representation will express the World Expo's philosophy of "understanding, communication, togetherness and cooperation".

Expo 2010 Volunteer emblem

The official Volunteer emblem consists of a coloured ribbon arranged in the shape of the letter V

V

V is the twenty-second letter in the basic modern Latin alphabet.-Letter:The letter V comes from the Semitic letter Waw, as do the modern letters F, U, W, and Y. See F for details....

 (for Volunteer) as well as the Chinese character for heart (心). It also appears to make an outline of the shape of a dove

Dove

Pigeons and doves constitute the bird family Columbidae within the order Columbiformes, which include some 300 species of near passerines. In general terms "dove" and "pigeon" are used somewhat interchangeably...

, symbolising friendship and peace. The logo represents the spirit of volunteering and community.