Etón Corporation is an American company established over 25 years ago based in Palo Alto, California

Palo Alto, California

Palo Alto is a California charter city located in the northwest corner of Santa Clara County, in the San Francisco Bay Area of California, United States. The city shares its borders with East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. It is...

, formerly known as Lextronics. It is famous for its line of shortwave

Shortwave

Shortwave radio refers to the upper MF and all of the HF portion of the radio spectrum, between 1,800–30,000 kHz. Shortwave radio received its name because the wavelengths in this band are shorter than 200 m which marked the original upper limit of the medium frequency band first used...

 and emergency hand-crank radios. It also sells Grundig

Grundig

Grundig AG is a German manufacturer of consumer electronics for home entertainment which transferred to Turkish control in 2004-2007. Established in 1945 in Nuremberg by Max Grundig, the company changed hands several times before becoming part of the Turkish Koç Holding group...

-branded radios in North America and Europe. Most of its radios are either hand or solar powered, some of which are manufactured and branded for the American Red Cross

American Red Cross

The American Red Cross , also known as the American National Red Cross, is a volunteer-led, humanitarian organization that provides emergency assistance, disaster relief and education inside the United States. It is the designated U.S...

 and Canadian Red Cross

Canadian Red Cross

The Canadian Red Cross Society is a Canadian humanitarian charitable organization and one of 186 national Red Cross and Red Crescent societies....

. Their products are sold in many American and Canadian stores and are also sold online.

Their old slogan was Re-Inventing Radio, Their new slogan is Empowered By Nature.