Ermo
Encyclopedia
Ermo is a Chinese
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...

 comedy
Comedy film
Comedy film is a genre of film in which the main emphasis is on humour. They are designed to elicit laughter from the audience. Comedies are mostly light-hearted dramas and are made to amuse and entertain the audiences...

/drama film
Drama film
A drama film is a film genre that depends mostly on in-depth development of realistic characters dealing with emotional themes. Dramatic themes such as alcoholism, drug addiction, infidelity, moral dilemmas, racial prejudice, religious intolerance, poverty, class divisions, violence against women...

, released in 1994 and directed by Zhou Xiaowen
Zhou Xiaowen
Zhou Xiaowen is a Chinese filmmaker. He graduated from the Cinematography Department of the Beijing Film Academy in 1975 and is part of the so-called Fifth Generation of Chinese filmmakers.-Selected filmography:-External links:...

. It is essentially a satire on Western consumerism
Consumerism
Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts. The term is often associated with criticisms of consumption starting with Thorstein Veblen...

 and its influence on Chinese culture.

Plot

Ermo is a hardworking village woman in the northern province of Hebei
Hebei
' is a province of the People's Republic of China in the North China region. Its one-character abbreviation is "" , named after Ji Province, a Han Dynasty province that included what is now southern Hebei...

, who makes noodles
Chinese noodles
Noodles are an essential ingredient and staple in Chinese cuisine. There is a great variety of Chinese noodles, which vary according to their region of production, ingredients, shape or width, and manner of preparation...

to feed her husband and child. When her neighbor buys a brand new television, she is consumed by dreams of owning one herself. Desperate to own the largest television in the village, she becomes obsessive in her desire to earn money, eventually leaving the village to work in town. Her efforts to earn enough money damages her health and her relationship with her family.

The film demonstrates new trends and changes the Chinese society is experiencing during the reform era and the difference attitudes between those who join the capitalist race and those who remain behind. Ermo becomes a wise merchant (even if she only sells dry noodles) and a consumer full of aspirations, while her elder husband still drinks his Chinese medicine and sees himself as the former head of village, a role which was meaningful during the Mao era. While Ermo is becoming more and more attracted to Xiazi (瞎子), her business-oriented neighbor, and the lifestyle he represents, her husband remains impotent, both physically and metaphorically. As the film progresses it is evident that the competent capitalist-minded characters also do not find satisfaction, though it is clear that those who doesn't join the race are completely irrelevant in the modern society.

External links

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