Era Watch Co Limited C. Rüefli-Flury & Co

Christian Ruefli-Flury, a talented watchmaker originating from Grenchen

Grenchen

Grenchen is a municipality in the district of Lebern in the canton of Solothurn in Switzerland.It is located at the foot of the Jura mountains between Solothurn and Biel. With over 16,000 inhabitants, it is one of the larger towns of the canton of Solothurn...

, Switzerland

Switzerland

Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

 founded the company in Biel/Bienne

Biel/Bienne

Biel/Bienne is a city in the district of the Biel/Bienne administrative district in the canton of Bern in Switzerland.It is located on the language boundary and is throughout bilingual. Biel is the German name for the town, Bienne its French counterpart. The town is often referred to in both...

, in 1884.

EDOX

He soon associated the ancient Greek word “Edox”. He added 1900 an hourglass to the trademark Edox, as a distinctive visual symbol for the brand.

The company was soon thriving, doing worldwide business under the reputed private label of importers and retailers, as well as promoting their own brand "Edox".

Time-Line

1921, upon the death of the founder, Robert Kaufman-Hug takes over. He leads the manufacturing transition from pocket watches to wristwatches.1955 the company employs 500 people and moves into a new factory, perhaps the most up-to-date of its time.

1961 launch of the famous "Delphin" line of models, setting new standards of shock-protection, water-resistance and rugginess.

1965 Victor Flury-Liechti takes over from his uncle and invests into new manufacturing technologies

1971 the company become an affiliate of GWC

GWC

GWC may refer to:* Gambian Workers' Confederation, a trade union center in the Gambia* General Watch Co Watch Sub-Holding Company of ASUAG, now integrated into the Swatch Group* George Washington Cable* George Washington Carver...

 General Watch Co

General Watch Co

General Watch Co. was the watch companies Holding of ASUAG.-History:ASUAG had been founded in 1931, with the assistance of the Swiss Government and the Swiss Banks, to combat the severe economic crisis and ensuing unemployment by means of refinancing General Watch Co. (GWC) was the watch companies...

mpany, a sub-holding company of ASUAG

1977 restructuration with Technos and at a later date with Certina

Certina

Certina Kurth Frères SA is a Swiss luxury watchmaker company founded in Grenchen, 1888, by Adolf and Alfred Kurth, and currently an affiliate company of the Swatch Group.-History:...

1983, at the ending of the big late 1970s Swiss Watch Industry downturn, the company and all the rights to the brand is sold to Victor Strambini Montres Vista SA and moved to Les Geneveys, Jura Mountains

Jura mountains

The Jura Mountains are a small mountain range located north of the Alps, separating the Rhine and Rhone rivers and forming part of the watershed of each...

. Their family management, has succeeded to revamp the brand and distribute it as a medium price range Swiss Watch Brand in selected worldwide watch markets.

External links

• http://www.edox.ch/
• The Company History