Entertainment Software Rating Board
Encyclopedia
The Entertainment Software Rating Board (ESRB) is a self-regulatory organization
Self-regulatory organization
A self-regulatory organization is an organization that exercises some degree of regulatory authority over an industry or profession. The regulatory authority could be applied in addition to some form of government regulation, or it could fill the vacuum of an absence of government oversight and...

 that assigns age and content ratings, enforces industry-adopted advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 guidelines, and ensures responsible online privacy principles for computer and video games as well as entertainment software in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. They were established in 1994 by the Entertainment Software Association
Entertainment Software Association
The Entertainment Software Association is the trade association of the video game industry in the United States. It was formed in April 1994 as the Interactive Digital Software Association and renamed on July 16, 2003...

 (formerly Interactive Digital Software Association), due to violent content found in video games such as Night Trap
Night Trap
Night Trap is a video game that was released in North America on October 15, 1992 originally for the Sega Mega-CD. It was filmed over a three week period in 1987 for an unreleased game entitled "Scene of the Crime"...

, Mortal Kombat
Mortal Kombat (video game)
Mortal Kombat is a 1992 fighting-game developed and published by Midway for arcades. In 1993, home versions were released by Acclaim Entertainment. Released in the Fall of 1994, the Microsoft Windows 3.1x version was released by Activision Interactive. It is the first title in the Mortal Kombat...

, Lethal Enforcers
Lethal Enforcers
Lethal Enforcers is a 1992 shooting game released for the arcades by Konami. It is best known for its revolver-shaped light gun known as the Konami Justifier, its digitized graphics, and the controversy over its content.Home versions were released for the Super NES, Sega Genesis and Sega CD during...

, and Doom, and other controversial video games
Video game controversy
Violent video game debates often center on topics such as video game graphic violence, sex and sexism, violent and gory scenes, partial or full nudity, portrayal of criminal behavior, racism, and other provocative and objectionable material. Video games have been studied for links to addiction and...

 portraying overly violent
Violence
Violence is the use of physical force to apply a state to others contrary to their wishes. violence, while often a stand-alone issue, is often the culmination of other kinds of conflict, e.g...

 or intense sexual situations
Sexual intercourse
Sexual intercourse, also known as copulation or coitus, commonly refers to the act in which a male's penis enters a female's vagina for the purposes of sexual pleasure or reproduction. The entities may be of opposite sexes, or they may be hermaphroditic, as is the case with snails...

 and assigns ratings to games based on their content, similar to the motion picture rating system
Motion picture rating system
A motion picture rating system is designated to classify films with regard to suitability for audiences in terms of issues such as sex, violence, substance abuse, profanity, impudence or other types of mature content...

s used in many countries. Their aim is to aid consumers in determining a game's content and suitability. A game's rating is displayed on its box, the media
Data storage device
thumb|200px|right|A reel-to-reel tape recorder .The magnetic tape is a data storage medium. The recorder is data storage equipment using a portable medium to store the data....

, in advertisements
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 and on the game's website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

(s). By late 2009, it had assigned nearly 19,130 ratings to titles submitted by more than 350 publishers
Video game publisher
A video game publisher is a company that publishes video games that they have either developed internally or have had developed by a video game developer....

.

Although the rating system is voluntary, nearly all video games are submitted for rating. Many retail stores prohibit the sale of unrated video games and the major console manufacturer
Console manufacturer
A console manufacturer is a company that manufactures and distributes video game consoles. It is also known as a first-party video game publisher...

s will not license games for their systems unless they carry ESRB ratings.

Ratings

The symbols ESRB uses are stylized alphabetical letters meant to indicate the game's suitability.

Unrestricted ratings

Abbreviation Rating Active since Description Age suitable
Early Childhood (EC) 1994 Games with this rating contain no material that adults would find inappropriate. This content is very mild in impact. Games that fall under this rating are specifically intended for young children and are usually educational. 3 to 5
Everyone (E) 1997 Games in this category may contain no or minimal cartoon
Cartoon
A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...

, fantasy
Fantasy
Fantasy is a genre of fiction that commonly uses magic and other supernatural phenomena as a primary element of plot, theme, or setting. Many works within the genre take place in imaginary worlds where magic is common...

 or mild violence
Violence
Violence is the use of physical force to apply a state to others contrary to their wishes. violence, while often a stand-alone issue, is often the culmination of other kinds of conflict, e.g...

. This content is mild in impact. This rating replaced K-A in 1997.
6 and over
Everyone 10+ (E10+) Late 2004 Contains content that might be considered suitable for children 10 years of age and up. The content is mild to fairly moderate in impact. Games in this category may contain minimal cartoon, fantasy, violence, language, animated blood and/or minimal suggestive themes. The ESRB distributed this rating on October 1, 2004 10 and over
Teen (T) 1994 Contains content that may be suitable for people 13 and older. However, it is not required that people under 13 must be accompanied by an adult to buy these games. This content is moderate to fairly strong in impact. Titles in this category may contain more intense violence, suggestive themes, crude humor, low to no blood, simulated gambling
Gambling
Gambling is the wagering of money or something of material value on an event with an uncertain outcome with the primary intent of winning additional money and/or material goods...

, and/or infrequent use of strong language.
13 and over

Restricted ratings

Abbreviation Rating Active since Description Age Suitable
Mature (M) 1994 Titles in this category may contain more blood and gore than the Teen rating would accommodate, sexual themes/content/references and vulgar language. This content is strong in impact. Many retailers have a policy of not selling games with this rating to people under 17, at least without parental approval. 17 and over
Adults Only (AO) 1994 Contains content that is considered unsuitable for people under 18 years of age, and cannot be bought by anyone below that age. These may include adult video game
Adult video game
An adult video game is a video game which has significant sexual content , and are therefore intended for an adult audience. Adult games can fall into many genres and have diverse gameplay.-PC and console:...

s that show sex and graphic nudity, extreme violence and blood and gore. , there have been twenty-three products that have received and kept the rating. The content is very strong in impact. The AO rating is the subject of ongoing, heated controversy
Controversy
Controversy is a state of prolonged public dispute or debate, usually concerning a matter of opinion. The word was coined from the Latin controversia, as a composite of controversus – "turned in an opposite direction," from contra – "against" – and vertere – to turn, or versus , hence, "to turn...

 due to the extreme restrictions it places on game sales. Games from major publishers that receive an AO rating are often 'toned down' in order to gain the lesser rating of M. Companies like Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

 and Nintendo
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....

 all have policies not allowing AO rated games to be licensed on their consoles. Additionally, most major retailers, including the ones mentioned above, have similar policies that forbid AO rated titles to be carried on store shelves and online. This consequently restricts AO rated games to the PC and Mac, and being sold in limited fashion.
18 and over

Other ratings

Abbreviation Rating Active since Description

Rating Pending (RP) 1994 First symbol is only for use in advertising and marketing materials. Second symbol indicates product(s) has been submitted to the ESRB and is awaiting final rating(s). However, once rated, all pre-release advertising must contain the game's official ESRB rating. Some games, depending on the intensity of their content, may also prompt the use of the disclaimer, "May contain content inappropriate for children." It will only be one rating like Everyone and Mature. The true rating of an upcoming game will be unknown until the actual release of the game takes place. The true content is either unknown or extreme in impact.

Former ratings

Abbreviation Rating Active Description Age suitable
Kids to Adults (K-A) 1994–1997 These titles will appeal to people of many ages and tastes. Titles in this category may contain minimal violence, some comic mischief (i.e. slapstick and gross-out comedy), or some crude language. This rating got replaced in the year 1997 by the E rating, which replaced all previously rated games that were Kids to Adults. 6 and over

Content descriptors

The 30 content descriptors consist of:
  • Alcohol Reference - Reference to and/or images of alcoholic beverages
  • Animated Blood - Discolored and/or unrealistic depictions of blood
  • Blood - Depictions of blood
  • Blood and Gore - Depictions of blood or the mutilation of body parts
  • Cartoon Violence - Violent actions involving cartoon-like situations and characters. May include violence where a character is unharmed after the action has been inflicted
  • Comic Mischief - Depictions or dialogue involving slapstick or suggestive humor
  • Crude Humor - Depictions or dialogue involving vulgar antics, including “bathroom” humor
  • Drug Reference - Reference to and/or images of illegal drugs
  • Fantasy Violence - Violent actions of a fantasy nature, involving human or non-human characters in situations easily distinguishable from real life
  • Intense Violence - Graphic and realistic-looking depictions of physical conflict. May involve extreme and/or realistic blood, gore, weapons and depictions of human injury and death
  • Mild Language - Mild to moderate use of profanity
  • Mild Lyrics - Mild references to profanity, sexuality, violence, alcohol or drug use in music
  • Mature Humor - Depictions or dialogue involving "adult" humor, including sexual references
  • Nudity - Graphic or prolonged depictions of nudity
  • Partial Nudity - Brief and/or mild depictions of nudity
  • Real Gambling - Player can gamble, including betting or wagering real cash or currency
  • Sexual Content - Non-explicit depictions of sexual behavior, possibly including partial nudity
  • Sexual Themes - Verbal references to sex or sexuality
  • Sexual Violence - Depictions of rape or other violent sexual acts
  • Simulated Gambling - Player can gamble without betting or wagering real cash or currency
  • Strong Language - Explicit and/or frequent use of profanity
  • Strong Lyrics - Explicit and/or frequent references to profanity, sex, violence, alcohol or drug use in music
  • Strong Sexual Content - Explicit and/or frequent depictions of sexual behavior, possibly including nudity
  • Suggestive Themes - Mild provocative references or materials
  • Tobacco Reference - Reference to and/or images of tobacco products
  • Use of Drugs - The consumption or use of illegal drugs
  • Use of Alcohol - The consumption of alcoholic beverages
  • Use of Tobacco - The consumption of tobacco products
  • Violence - Scenes involving aggressive conflict. May contain bloodless dismemberment
  • Violent References - References to violent acts

Rating process

To obtain a rating for a game, a publisher sends the ESRB videotaped footage of the most graphic and extreme content found in the game. The publisher also fills out a questionnaire describing the game's content and pays a fee based on the game's development cost:
  • $800 fee for development costs under US$
    United States dollar
    The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

    250k
  • $4,000 fee for development costs over $250k


On its website, the ESRB states that three trained raters, working independently, watch the footage and recommend a rating. If all raters agree on the rating, content descriptors are added and the ESRB notifies the publisher of its decision. If there is no consensus, additional raters review the footage and materials, or the majority opinion rules. After the rating is agreed upon, the ESRB in-house personnel review the footage and all materials to ensure that all information is accurate and a certificate is sent to the publisher. However, that decision is not final. If the publisher wishes, they may edit the game and resubmit the footage and questionnaire in order to achieve a lower rating, or appeal the information to a committee made up of entertainment software industry representatives. If this is the case, the process begins anew.

When the game is ready for release, the publisher sends copies of the final version of the game to the ESRB. The game packaging is reviewed, and the ESRB says that its in-house personnel randomly play games to ensure that all the information provided during the rating process was complete and accurate. Penalties may apply to the publisher if it is eventually found, either through the in-house personnel's playing or consumer comments that the game's content is more extreme than the publisher stated in its application.

The identities of the ESRB raters are kept confidential and selected randomly from a pool of full-time ESRB employees who live in the New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 area. According to an ESRB introductory brochure from 1994: "The raters represent a wide range of backgrounds, races, and ages and have no ties to the interactive entertainment industry. Raters include retired school principals, parents, professionals, and other individuals from all walks of life." Raters are supposed to review games as if they were the customer and receiving their first glance at the game. They are then required to take testing before becoming ESRB raters.

Background and history

As video-gaming progressed into the 16-bit
History of video game consoles (fourth generation)
In the history of computer and video games, the fourth generation began on October 30, 1987 with the Japanese release of Nippon Electric Company's PC Engine...

 era, graphics and sound capabilities were dramatically increased. Blood and gore were much clearer and vibrant than in 8-bit
History of video game consoles (third generation)
In the history of computer and video games, the third generation began on July 15, 1983, with the Japanese release of both the Nintendo Family Computer and Sega SG-1000...

 games. For example blood in an 8-bit game may look blocky and pixelated while in 16-bit it can be a fluid graphic that can easily be identified. After the release of games such as Mortal Kombat
Mortal Kombat (video game)
Mortal Kombat is a 1992 fighting-game developed and published by Midway for arcades. In 1993, home versions were released by Acclaim Entertainment. Released in the Fall of 1994, the Microsoft Windows 3.1x version was released by Activision Interactive. It is the first title in the Mortal Kombat...

, Doom, Night Trap
Night Trap
Night Trap is a video game that was released in North America on October 15, 1992 originally for the Sega Mega-CD. It was filmed over a three week period in 1987 for an unreleased game entitled "Scene of the Crime"...

and Lethal Enforcers
Lethal Enforcers
Lethal Enforcers is a 1992 shooting game released for the arcades by Konami. It is best known for its revolver-shaped light gun known as the Konami Justifier, its digitized graphics, and the controversy over its content.Home versions were released for the Super NES, Sega Genesis and Sega CD during...

, there was much controversy over video game content. Hearings on video game violence and the corruption of society, headed by Joe Lieberman
Joe Lieberman
Joseph Isadore "Joe" Lieberman is the senior United States Senator from Connecticut. A former member of the Democratic Party, he was the party's nominee for Vice President in the 2000 election. Currently an independent, he remains closely affiliated with the party.Born in Stamford, Connecticut,...

 and Herb Kohl
Herb Kohl
Herbert H. "Herb" Kohl is the senior U.S. Senator from Wisconsin and a member of the Democratic Party. He is also a philanthropist and the owner of the Milwaukee Bucks National Basketball Association team...

 were held in late 1992 to 1993. The result of the hearings was that the entertainment software industry was given one year to form a working rating system or the federal government would intervene and create its own system. Around this time, the Videogame Rating Council
Videogame Rating Council
The Videogame Rating Council was introduced by Sega of America in 1993 to rate all video games that were released for sale in the United States on the Sega Genesis, Sega Game Gear, Sega CD, and rarely, some computer games...

 (VRC) was formed by Sega of America
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

 to rate mostly its own games. In 1993, the Interactive Digital Software Association (IDSA) was formed. Also in 1993, the 3DO Company
The 3DO Company
The 3DO Company , also known as 3DO , was a video game company...

 formed their own rating system for games released on the 3DO Interactive Multiplayer
3DO Interactive Multiplayer
The 3DO Interactive Multiplayer is a video game console originally produced by Panasonic in 1993. Further renditions of the hardware were released in 1994 by Sanyo and Goldstar. The consoles were manufactured according to specifications created by The 3DO Company, and were originally designed by...

 called the 3DO Rating System
3DO Rating System
The 3DO Rating System was a rating system created by The 3DO Company and used on games released for the 3DO Interactive Multiplayer. The rating system has four categories:*E - Everyone...

. In 1994, the Recreational Software Advisory Council
Recreational Software Advisory Council
The Recreational Software Advisory Council was an independent, non-profit organization founded in the USA in 1994 by the Software Publishers Association as well as six other industry leaders in response to video game controversy and threats of government regulation.The goal of the council was to...

 (RSAC) was formed by the Software Publishers Association
Software and Information Industry Association
The Software & Information Industry Association is a United States based software trade association. The organization lobbies United States policy makers as well as conducting surveys and research and many conferences and webcasts....

. On July 29, 1994 the proposal from the IDSA for a rating system, the Entertainment Software Rating Board (ESRB) was presented in Congress and approved. In September 1994, the ESRB was established and became the de facto rater of video games in the United States. At this time, many companies who produced computer games such as LucasArts
LucasArts
LucasArts Entertainment Company, LLC is an American video game developer and publisher. The company was once famous for its innovative line of graphic adventure games, the critical and commercial success of which peaked in the mid 1990s...

, Sierra On-Line
Sierra Entertainment
Sierra Entertainment Inc. was an American video-game developer and publisher founded in 1979 as On-Line Systems by Ken and Roberta Williams...

 and 3D Realms
3D Realms
3D Realms is a current video game publisher and former video game developer based in Garland, Texas, United States, established in 1987...

 continued to follow the RSAC system as they were members of the SPA. Eventually, all companies, including 3DO, agreed to follow the ESRB ratings.

Initially, there were five different ratings: Early Childhood, Kids to Adults, Teen, Mature and Adults Only. Shortly thereafter, the Informational and Edutainment descriptors were added. In 1996, the rating icons were altered so that it would be more clear who rated the product (this can be seen in the image of the Mature icon above). On January 1, 1998, the Kids to Adults rating was replaced with Everyone. Also in 1998, the Entertainment Software Rating Board Interactive
Entertainment Software Rating Board Interactive
The Entertainment Software Rating Board Interactive was a branch of the Entertainment Software Rating Board which existed from 1998 to mid 2003 which rated websites and online games.- Overview :...

 (ESRBi) was formed, which rated web sites and online games. In late 1999, in order to make the rating symbols more legible, the pixelated rating icons were replaced with black and white icons. Beginning in early 2001, and continuing for the next couple of years, several of the content descriptors were retired and replaced. Content descriptors with "Animated" or "Realistic" in them had those portions removed. Also, the "Skills" descriptors used for the Early Childhood rating were removed as well. A short time later, the Gaming descriptor was changed to Gambling, which itself was split into Real and Simulated Gambling in the following years.

In mid 2003, the ESRBi was closed down. On June 26, 2003, the content descriptors were made larger and more legible and newer, more thorough descriptors for violence (Cartoon, Fantasy, Intense) were added as well as a descriptor for Mature Humor. Also, the Mature and Adults Only icons had a 17+ and 18+ added to their title band in order to clearly signify the age appropriateness. On March 2, 2005, after conferring with academicians and child development experts, the Everyone 10+ rating was introduced. Originally, raters were hired on a part-time basis; as of April 2007, the ESRB employs raters full-time.

Violence and the AO rating

The ESRB has often been accused of not rating games harshly enough for violence and other related themes. Games such as Harvester, Manhunt
Manhunt (video game)
Manhunt is a stealth game developed by Rockstar Games. It was released to the public on November 18, 2003 for the PlayStation 2 console, and on April 20, 2004 for Xbox and PC. Although it was generally well-received by critics, Manhunt created a controversy due to the graphic violence the player...

, Rise of the Triad
Rise of the Triad
Rise of the Triad: Dark War is a first-person shooter video game that was first released on February 17, 1995 and developed by Apogee Software . The members of the development team involved referred to themselves as "The Developers of Incredible Power"...

, Mortal Kombat, and Soldier of Fortune have shown gruesome violence, yet received the M rating. Many critics have claimed that these games deserve the AO rating and were given the M for commercial reasons. Rise of the Triad in particular, received the highest violence descriptor: "Wanton and gratuitous violence" from the RSAC
Recreational Software Advisory Council
The Recreational Software Advisory Council was an independent, non-profit organization founded in the USA in 1994 by the Software Publishers Association as well as six other industry leaders in response to video game controversy and threats of government regulation.The goal of the council was to...

, which was mitigated by being rated M by the ESRB. However, in the Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 provinces
Provinces and territories of Canada
The provinces and territories of Canada combine to make up the world's second-largest country by area. There are ten provinces and three territories...

 of British Columbia
British Columbia
British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...

 and Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....

, their respective provincial governments classified Soldier of Fortune and Manhunt
Manhunt (video game)
Manhunt is a stealth game developed by Rockstar Games. It was released to the public on November 18, 2003 for the PlayStation 2 console, and on April 20, 2004 for Xbox and PC. Although it was generally well-received by critics, Manhunt created a controversy due to the graphic violence the player...

as motion pictures, and gave them "Restricted"
Canadian motion picture rating system
Motion picture ratings in Canada are mostly a provincial responsibility, and each province has its own legislation regarding exhibition and admission...

 ratings, restricting their sale to adults only. The ESRB has only given out the AO rating solely for violence two times: once for Thrill Kill
Thrill Kill
Thrill Kill is a cancelled and unpublished 1998 fighting video game for the Sony PlayStation. While the technical feat of allowing four players to fight simultaneously in the same room was to be a major selling point, this was overshadowed by the controversy surrounding the game's depictions of...

(which was cancelled after the developer was bought by Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...

) and the second time for Manhunt 2
Manhunt 2
Manhunt 2 is an action/adventure video game developed by Rockstar Games and the sequel to 2003's Manhunt. The game was released in North America for the PlayStation 2, PlayStation Portable, and Wii on October 29, 2007....

. The Punisher
The Punisher (2005 video game)
The Punisher is a 2005 action game which stars the Marvel Comics antihero, The Punisher. After his family was murdered by the mafia, Frank Castle devoted his life to the punishment of criminals. Players take control of the vigilante hero to track down criminals and kill them...

was not actually officially given the rating though was threatened with it and thus toned down the violence (by placing the offending scenes in black-and-white) because of it. Manhunt 2 was edited before release in order to qualify for the M category, though an uncut PC version has since been released with an AO rating. Of particular concern to the ESRB was a scene depicting castration
Castration
Castration is any action, surgical, chemical, or otherwise, by which a male loses the functions of the testicles or a female loses the functions of the ovaries.-Humans:...

, which was removed entirely from the M-rated console versions of the game. Thrill Kill
Thrill Kill
Thrill Kill is a cancelled and unpublished 1998 fighting video game for the Sony PlayStation. While the technical feat of allowing four players to fight simultaneously in the same room was to be a major selling point, this was overshadowed by the controversy surrounding the game's depictions of...

received an AO rating with content descriptors for Animated Violence and Animated Blood and Gore. It was never released after the original publisher, Virgin Entertainment, was purchased by Electronic Arts
Electronic Arts
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...

 who was more concerned about the adult content. The violence in Thrill Kill was a concern to the ESRB as it was sexualized, with sadomasochistic activities.

Critics have claimed that the ESRB will only rate games AO if they have sexual content in them, no matter how much violence is present. Twenty-three products have been given and kept the AO rating. One was given it for unsimulated online gambling
Online gambling
Online gambling, also known as Internet gambling and iGambling, is a general term for gambling using the Internet.-Online poker:Online poker tables commonly offer Texas hold 'em, Omaha, Seven-card stud, razz, HORSE and other game types in both tournament and ring game structures...

. Two were given for violence (see above). The rest were given it for sexual content and/or nudity. One game, Mass Effect
Mass Effect
Mass Effect is an action role-playing game developed by BioWare for the Xbox 360 and Microsoft Windows by Demiurge Studios. The Xbox 360 version was released worldwide in November 2007 published by Microsoft Game Studios...

featured two mild sexual scenes and was passed as an M, leading to controversy on the Fox News Channel
Fox News Channel
Fox News Channel , often called Fox News, is a cable and satellite television news channel owned by the Fox Entertainment Group, a subsidiary of News Corporation...

 as well as an internet meme known as "alien side boob." Another, God of War
God of War (video game)
God of War is an action adventure video game for the PlayStation 2 first released by Sony Computer Entertainment's Santa Monica division in March 2005...

, came with many different sex scenes, some of them interactive, and, unlike Mass Effect, it was not subject to controversies or protests (although they take place off screen). As for AO-rated titles, one, Riana Rouge
Riana Rouge
Riana Rouge is a 1997 adult action-adventure game developed and published by Black Dragon Productions.- Plot :The game stars Gillian Bonner as Riana, a shy secretary who spys on her boss attempting to rape a coworker. She enters the office and tries to help her however, she is overpowered by her...

, had "Strong Sexual Content" as a content descriptor and also had "Realistic Blood & Gore". Similarly, Critical Point had "Strong Sexual Content" and "Violence" as descriptors. The latter is an eroge
Eroge
An or Ero-ga is a Japanese video or computer game that features erotic content, usually in the form of anime-style artwork. Eroge originated from galge, but unlike galge, they feature erotic/pornographic content.-History:...

, and the former has Playboy Playmates in softcore sex scenes. This criticism is shared with the movie rating systems. Lula 3D
Lula 3D
Lula 3D is an adult adventure video game developed and published by cdv Software Entertainment for the personal computer. It was released in Europe on June 22, 2005, and it is part of the Lula video game series....

contains descriptors for "Blood", "Strong Language" and "Violence" in addition to sexually explicit material
Pornography
Pornography or porn is the explicit portrayal of sexual subject matter for the purposes of sexual arousal and erotic satisfaction.Pornography may use any of a variety of media, ranging from books, magazines, postcards, photos, sculpture, drawing, painting, animation, sound recording, film, video,...

. Fahrenheit: Indigo Prophecy Director's Cut
Fahrenheit (video game)
Fahrenheit, also known as Indigo Prophecy in North America, is a cinematic adventure video game developed by Quantic Dream and manufactured and marketed by Atari Europe SAS...

also received the AO rating. While the game contains content identical to the original North American version titled Indigo Prophecy ("Blood", "Strong Language", "Use of Drugs and Alcohol" and "Violence"), the only content that was added in the director's cut version was sex scenes with nudity, one of which was interactive. Much like Fahrenheit, Grand Theft Auto: San Andreas
Grand Theft Auto: San Andreas
Grand Theft Auto: San Andreas is a 2004 open world action video game developed by British games developer Rockstar North and published by Rockstar Games. It is the third 3D game in the Grand Theft Auto video game franchise, the fifth original console release and eighth game overall...

originally received an M rating but was changed to an AO rating because interactive sex scenes could be accessed in the game. It should be noted that many adult oriented products, including erotica
Erotica
Erotica are works of art, including literature, photography, film, sculpture and painting, that deal substantively with erotically stimulating or sexually arousing descriptions...

, have actually received M ratings. For example, The Guy Game
The Guy Game
The Guy Game is an adult video game for the PlayStation 2, Xbox and PC platforms published in 2004 by Gathering of Developers and developed by now-defunct Top Heavy Studios . Presented in a trivia gameshow style supporting up to four players, it consists of about 1,000 questions spread out over 20...

and the Leisure Suit Larry
Leisure Suit Larry (series)
Leisure Suit Larry is a series of adventure games written by Al Lowe and published by Sierra from 1987 to 2009. The main character, whose full name is Larry Laffer, is a balding, dorky, double entendre-speaking, leisure suit-wearing "loser" in his 40s...

series. However, these products are not carried by many major retailers (and many are usually grouped with adult products anyway) because of the sexual content. The Private Party expansion pack for the PC version of Playboy: The Mansion
Playboy: The Mansion
Playboy: The Mansion is a business simulation video game for the PlayStation 2, Microsoft Windows and Xbox consoles, developed by Cyberlore Studios, published by Groove Games and ARUSH Entertainment and licensed by Playboy Enterprises....

(an M-rated game) was given an AO rating for "Strong Sexual Content" and "Nudity", despite all sexual activity being completely blurred out.

Hidden content

In 2005, members of the mod
Mod (computer gaming)
Mod or modification is a term generally applied to personal computer games , especially first-person shooters, role-playing games and real-time strategy games. Mods are made by the general public or a developer, and can be entirely new games in themselves, but mods are not standalone software and...

 community discovered that Grand Theft Auto: San Andreas
Grand Theft Auto: San Andreas
Grand Theft Auto: San Andreas is a 2004 open world action video game developed by British games developer Rockstar North and published by Rockstar Games. It is the third 3D game in the Grand Theft Auto video game franchise, the fifth original console release and eighth game overall...

for Windows
Microsoft Windows
Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...

 could be modified to unlock an incomplete sex mini-game known as "Hot Coffee", which Rockstar North
Rockstar North
Rockstar North is a British video game developer based in Edinburgh, Scotland, best known for creating the Grand Theft Auto and Lemmings franchises in its earlier guise as DMA....

 had decided to leave out of the final game. California State Assemblyman Leland Yee
Leland Yee
Leland Yee is a California State Senator in District 8 which represents the western half of San Francisco and most of San Mateo County. Prior to becoming state senator, Yee was a California State Assemblyman, Supervisor of San Francisco's Sunset District, and was a member and President of the San...

 used the situation to rebuke both Rockstar and the ESRB and argued that the ESRB was not doing its job properly. U.S. Senators Hillary Rodham Clinton
Hillary Rodham Clinton
Hillary Diane Rodham Clinton is the 67th United States Secretary of State, serving in the administration of President Barack Obama. She was a United States Senator for New York from 2001 to 2009. As the wife of the 42nd President of the United States, Bill Clinton, she was the First Lady of the...

 and Joe Lieberman
Joe Lieberman
Joseph Isadore "Joe" Lieberman is the senior United States Senator from Connecticut. A former member of the Democratic Party, he was the party's nominee for Vice President in the 2000 election. Currently an independent, he remains closely affiliated with the party.Born in Stamford, Connecticut,...

 also expressed their disapproval. Rockstar initially claimed that the mini-game was created by the mod community and was not a part of the original game. However, their stance changed when it was discovered that a third-party cheat device could be used to unlock the "Hot Coffee" scenes in console versions of the game. Shortly after, Rockstar conceded that the sex mini-game was in all released versions of the game, albeit inaccessible without third-party modification. The ESRB responded to the controversy by re-evaluating the game and changing its rating from M to AO, setting a precedent that games can be re-rated based on external factors such as third-party cheat devices. Although this made Grand Theft Auto: San Andreas the best selling game to receive an AO rating, Rockstar soon released a patch that disabled the modification on PC versions and re-released the game as Grand Theft Auto: San Andreas, Second Edition. The new release disabled all access to the "Hot Coffee" mini-game and was given the game's original M rating by the ESRB as a result.

In 2006, The Elder Scrolls IV: Oblivion
The Elder Scrolls IV: Oblivion
The Elder Scrolls IV: Oblivion is a single-player action role-playing video game developed by Bethesda Game Studios and published by Bethesda Softworks and the Take-Two Interactive subsidiary 2K Games...

had its rating changed from T to M due to "more detailed depictions of blood and gore than were considered in the original rating, as well as a mod that, if accessed through a third-party modification to the PC version of the game, allows the user to play with topless versions of female characters." The game's publisher decided not to remaster or re-release the game to remove the hidden texture, stating that it believed the original rating was the most accurate assessment of what parents should expect from the game, since the texture was intended to be inaccessible to players. However, this texture was actually only used to provide a non-clipping texture for some armor types.

Rockstar Games
Rockstar Games
Rockstar Games is a major video game developer and publisher based in New York City, owned by Take-Two Interactive following its purchase of UK video game publisher BMG Interactive. The brand is mostly known for Grand Theft Auto, Max Payne, L.A...

' Manhunt 2
Manhunt 2
Manhunt 2 is an action/adventure video game developed by Rockstar Games and the sequel to 2003's Manhunt. The game was released in North America for the PlayStation 2, PlayStation Portable, and Wii on October 29, 2007....

was postponed for three months in the United States as well as several other countries and continents due to uncensored relentless violence and gore. The game was given an initial AO rating by the ESRB and received a revised M rating after numerous edits. It was released on October 31, 2007. Less than a week after the release, it was discovered that it was possible to modify the PS2 and PSP versions of the game to erase the patches that censored the violent content. Rockstar Games has since claimed that even with the unauthorized patches that remove some of the screen blurring that many of the scenes were toned down from the original version submitted to the ESRB for rating. Following that, the ESRB chose not to change the game's rating after the drawn-out process of giving it the M rating. Ultimately, a completely uncut and uncensored beta for the PS2 and PSP versions were found by cracking into Manhunt 2, and an AO-rated PC version was released by Rockstar as a download exclusive on November 6, 2009 to the download site, Direct2Drive.com, as virtually all North American retailers refuse to stock AO-rated games.

Similarly, The Punisher was hacked into to allow uncensored kills, and the PC version had patches to remove the filters and intensify the violence.

News leaks

The ESRB typically posts rating information for new titles on its website 30 days after the rating process is complete. This can cause the existence of a title to become public information before the game is officially announced. As a result, the ESRB has implemented a process by which publishers with concerns about this practice can request that information about the game not be posted to the ESRB's website until a specific date.

Blocking content

On March 16, 2006, the ESRB gained, in an agreement with the video game software industry, the ability to restrict video game advertising "to consumers for whom the product is not rated as appropriate." As a result, online retailers like Steam
Steam (content delivery)
Steam is a digital distribution, digital rights management, multiplayer and communications platform developed by Valve Corporation. It is used to distribute games and related media online, from small independent developers to larger software houses...

, Xbox Live Marketplace
Xbox Live Marketplace
The Xbox Live Marketplace is a virtual market designed for Microsoft's Xbox 360 console that allows Xbox Live members to download purchased or promotional content...

, PlayStation Network, and the Wii Shop Channel
Wii Shop Channel
The Wii Shop Channel is an online shop for the Wii video game console that allows users to download Virtual Console and WiiWare games, and new channels. Downloading may require redeeming Wii Points. The channel launched with Wii on November 19, 2006...

 ban minors from downloading game demos or trailers for games rated Mature or Rating Pending.

See also

  • Censorship
    Censorship
    thumb|[[Book burning]] following the [[1973 Chilean coup d'état|1973 coup]] that installed the [[Military government of Chile |Pinochet regime]] in Chile...

  • Censorship in the United States
    Censorship in the United States
    In general, censorship in the United States, which involves the suppression of speech or other public communication, raises issues of freedom of speech, which is constitutionally protected by the First Amendment to the United States Constitution....

  • Federal Communications Commission
    Federal Communications Commission
    The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

  • MPAA
    Motion Picture Association of America
    The Motion Picture Association of America, Inc. , originally the Motion Picture Producers and Distributors of America , was founded in 1922 and is designed to advance the business interests of its members...

     - Motion Picture Association of America
  • Television content rating systems
  • Video game controversy
    Video game controversy
    Violent video game debates often center on topics such as video game graphic violence, sex and sexism, violent and gory scenes, partial or full nudity, portrayal of criminal behavior, racism, and other provocative and objectionable material. Video games have been studied for links to addiction and...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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