Empresas Polar
Encyclopedia
Empresas Polar is a Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...

n corporation
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...

, that started as a brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....

 founded in 1941 by Lorenzo Alejandro Mendoza Fleury in Antímano
Antímano
Antímano is a district of Caracas, Venezuela. It is part of Libertador municipality. According to a 2007 estimate of the National Institute of Statistics of Venezuela, it had a population of 150,971 people in 2007....

, Caracas
Caracas
Caracas , officially Santiago de León de Caracas, is the capital and largest city of Venezuela; natives or residents are known as Caraquenians in English . It is located in the northern part of the country, following the contours of the narrow Caracas Valley on the Venezuelan coastal mountain range...

. It is the largest and best known brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....

 in Venezuela, but has since long diversified to an array of industries, mostly related to food processing
Food processing
Food processing is the set of methods and techniques used to transform raw ingredients into food or to transform food into other forms for consumption by humans or animals either in the home or by the food processing industry...

 and packaging, also covering markets abroad.

Original line

Production of Cerveza Polar, a 5% abv
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

 lager
Lager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...

 began during the 1940s, and eventually, the company grew into the largest beer producing company in Venezuela, producing also Solera, Solera Light, Polar Light, Polar ICE and Polar Zero. The name comes from the Polar Bear
Polar Bear
The polar bear is a bear native largely within the Arctic Circle encompassing the Arctic Ocean, its surrounding seas and surrounding land masses. It is the world's largest land carnivore and also the largest bear, together with the omnivorous Kodiak Bear, which is approximately the same size...

, whose image is imprinted on the beer bottles. Maltin Polar, is another of their most famous products,a nonalcoholic malt beverage
Malt beverage
Malt beverage is an American term for both alcohol containing and non-alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called slightly before it is processed...

, similar to ale style beer, suited for all ages.

Beers

The company produces five different brands of lager with slight variations in abv strength such as Solera at 6% abv, Solera Light at 4.3% abv, Polar Light at 4% abv, and Polar ICE at 4.5% abv, they also produce the Polar Zero, which is a lager beer without alcohol. Polar also brews Polar Pilsen, which is a pilsener
Pilsener
Pilsner is a type of pale lager. It takes its name from the city of Pilsen , Bohemia, in today's Czech Republic, where it has been developed since 1842, when a bottom-fermented beer was first produced. The original Pilsner Urquell beer is produced there today.-Origin:Until the mid-1840s, most ...

-style beer.

Their non-alcoholic product aimed at the youth market, Maltin Polar, is basically an Ale style beer, known as "malta", with hops but with some caramel flavouring. Its taste is comparable to that of a dark, very sweet beer.

Other products

The company has diversified its range of products, mainly by acquiring other companies and now also produces snacks, maize flour (which is the base for the main Venezuelan meals), ice-creams (Helados Efe), soft drinks and malt beverages (Cervecería Polar, Refrescos Golden and bottles Pepsi-Cola and Diet Pepsi for the Venezuelan and North Andean market). Polar also bought the food manufacturer Mavesa, which produces mayonnaise
Mayonnaise
Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...

, ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...

, margarine
Margarine
Margarine , as a generic term, can indicate any of a wide range of butter substitutes, typically composed of vegetable oils. In many parts of the world, the market share of margarine and spreads has overtaken that of butter...

 and a blue biodegradable soap
Soap
In chemistry, soap is a salt of a fatty acid.IUPAC. "" Compendium of Chemical Terminology, 2nd ed. . Compiled by A. D. McNaught and A. Wilkinson. Blackwell Scientific Publications, Oxford . XML on-line corrected version: created by M. Nic, J. Jirat, B. Kosata; updates compiled by A. Jenkins. ISBN...

 (Las Llaves). The company also set a joint venture with the French cognac manufacturer Martell
Martell
Martell is a manufacturer of cognac, founded by Jean Martell in 1715. It was sold in 1988 by the Firino-Martell family to Seagram and again in 2002 to the Pernod Ricard Group, which also owns the Cognac brands Biscuit and Renault....

 in the state of Lara to produce wines locally. The company's name is Bodegas Pomar
Bodegas Pomar, C.A.
Bodegas Pomar is an Empresas Polar subsidiary that makes still and sparkling wine. Its headquarters are located in Barquisimeto, Lara, Venezuela. Their vineyards are located in Altagracia, Lara and enclose 80 hectares....

.

Polar is currently trying to expand their frontiers, by exporting some of their products to other countries, currently some polar products can be purchased in the United States of America. recently the "Maltin Polar" and "Polar ICE" have been introduced into the Puerto Rica
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

n market.

Enterprises

  • Alimentos Polar, C.A.
    Alimentos Polar, C.A.
    Alimentos Polar, C.A. is an Empresas Polar subsidiary that operates in the foods and drinks area, manufacturing and sending deliveries to its clients.-Rice:...

  • Cervecería Polar, C.A.
    Cervecería Polar, C.A.
    Cervecería Polar, C.A. is one of the most important subsidiaries of the Empresas Polar, C.A. conglomerate. The enterprise makes beers and malt. For its distribution, it relies on "Red de Franquicias de Distribución" to carry out the rest of the job....

  • Pepsicola Venezuela, C.A.

External links

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