Emotive (sociology)
Encyclopedia
“Emotional expressions”, also called “emotives” are an effort by the speaker to offer an interpretation of something that is observable to no other actor (Reddy 1997). If emotions are feeling
Feeling
Feeling is the nominalization of the verb to feel. The word was first used in the English language to describe the physical sensation of touch through either experience or perception. The word is also used to describe experiences, other than the physical sensation of touch, such as "a feeling of...

s, emotives are the expressions
Emotional expression
In psychology, emotional expression is observable verbal and nonverbal behaviour that communicates emotion. Emotional expression can occur with or without self-awareness...

 of those feelings through the use of language
Language
Language may refer either to the specifically human capacity for acquiring and using complex systems of communication, or to a specific instance of such a system of complex communication...

, specifically through constructions that explicitly describe emotional states or attitudes
Attitude (psychology)
An attitude is a hypothetical construct that represents an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing, or event— this is often referred to as the attitude object...

. (Luke 2004).

Origin

The term was introduced by William M. Reddy in his article, Against Constructionism
Social constructionism
Social constructionism and social constructivism are sociological theories of knowledge that consider how social phenomena or objects of consciousness develop in social contexts. A social construction is a concept or practice that is the construct of a particular group...

: The Historical Ethnography
Ethnography
Ethnography is a qualitative method aimed to learn and understand cultural phenomena which reflect the knowledge and system of meanings guiding the life of a cultural group...

 of Emotions
(1997). Reddy is a Professor of History and Cultural Anthropology
Cultural anthropology
Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans, collecting data about the impact of global economic and political processes on local cultural realities. Anthropologists use a variety of methods, including participant observation,...

 at Duke University
Duke University
Duke University is a private research university located in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco industrialist James B...

.

Description

Emotives describe the process by which emotions are managed and shaped, not only by society and its expectation
Expectation
In the case of uncertainty, expectation is what is considered the most likely to happen. An expectation, which is a belief that is centered on the future, may or may not be realistic. A less advantageous result gives rise to the emotion of disappointment. If something happens that is not at all...

s but also by individuals themselves as they seek to express the inexpressible, namely how they "feel" (Rosenwein 2002). One important difference between emotive and descriptive use of language is the difference in intention. The discourse of a man using language emotively, using it to express or to arouse feelings, differs in intention from the discourse of a man using language descriptively to convey descriptive meanings (Castell 1949). Emotion claims are attempts to translate into words (1) nonverbal events that are occurring in this halo or (2) enduring states of this halo and this background. Emotion claims, as a result, can be viewed, by analogy
Analogy
Analogy is a cognitive process of transferring information or meaning from a particular subject to another particular subject , and a linguistic expression corresponding to such a process...

 with speech act theory, as constituting a special class of utterance, [called emotives] (Reddy 1999). Reddy tells us in his later writing that emotives are similar to performatives in that emotives do things to the world. Emotives are themselves instruments for directly changing, building, hiding, and intensifying emotions (Reddy 1999). Ultimately, expressed emotions, i.e. emotives, may be more important than inner states of emotion in constructing a social reality
Social reality
Social reality is distinct from biological reality or individual cognitive reality, and has been defined as 'a level of phenomena that emerges through social interactions and that cannot be reduced to the intentions of individuals'....

 (Luke 2004).

Sincerity

William Reddy includes the idea of sincerity
Sincerity
Sincerity is the virtue of one who speaks and acts truly about his or her own feelings, thoughts, and desires.-Sincerity in Western societies:Sincerity has not been consistently regarded as a virtue in Western culture...

 as a key point in the effects of emotive. The concept of emotives forces a redefinition of sincerity. Because of the powerful and unpredictable effects of emotional utterances on the speaker, sincerity should not be considered the natural, best, or most obvious state toward which individuals strive. On the contrary, probably the most obvious orientation toward the power of emotives is a kind of fugitive instrumentalism
Instrumentalism
In the philosophy of science, instrumentalism is the view that a scientific theory is a useful instrument in understanding the world. A concept or theory should be evaluated by how effectively it explains and predicts phenomena, as opposed to how accurately it describes objective...

 (Reddy 1999). One might say that, just as a performative can be happy or unhappy, an emotive brings emotional effects appropriate to its content or effects that differ markedly from its content. If it does bring up appropriate effects, then the emotive, in Western context, might be said to be "sincere"; if it does not, the emotive may be claimed, after the fact, to be hypocrisy
Hypocrisy
Hypocrisy is the state of pretending to have virtues, moral or religious beliefs, principles, etc., that one does not actually have. Hypocrisy involves the deception of others and is thus a kind of lie....

, an evasion, a mistake, a projection, or a denial (Reddy 1997). Emotives are both self-exploring and self-altering (Reddy 1999).

Emotive in Sociology

The concept of emotive is compatible with Jürgen Habermas
Jürgen Habermas
Jürgen Habermas is a German sociologist and philosopher in the tradition of critical theory and pragmatism. He is perhaps best known for his theory on the concepts of 'communicative rationality' and the 'public sphere'...

’s critique of poststructuralists on the grounds that their theory involves them in a “performative contradiction” – because they appear to speak and write with the intention of persuading us there are no intentions. However, the concept of emotives also points toward a modification of Habermas's notion of communicative rationality
Communicative rationality
Communicative rationality, or communicative reason, is a theory or set of theories which describes human rationality as a necessary outcome of successful communication. In particular, it is tied to the philosophy of Karl-Otto Apel, Jürgen Habermas, and their program of universal pragmatics, along...

, since in formulating emotives speakers are trying to communicate with themselves as much as with others (Reddy 1997; Koury, 2004).

Other connections to sociology involve emotives and emotionology, whereas emotionology sets standards only for others, the "you" of the advice manuals, emotives set standards for you, me, and them—the people involved in all emotive interactions. Thus Reddy emphasizes the vocabulary of emotion, for only as people articulate their feelings can they "know" what they feel and, reflecting on their newfound knowledge, feel yet more (Rosenwein 2002).

Finally, Rational Emotive Behavior Therapy (REBT), developed by American psychologist
Psychologist
Psychologist is a professional or academic title used by individuals who are either:* Clinical professionals who work with patients in a variety of therapeutic contexts .* Scientists conducting psychological research or teaching psychology in a college...

 Albert Ellis, is solution-aimed therapy that focuses on teaching patients how to change their "irrational beliefs by verbal and behavioral counter-propagandizing activity" (Ellis). It is thought here that human beings on the basis of their belief system actively, though not always consciously, disturb themselves, and even disturb themselves about their disturbances (Rational Emotive Behavior Therapy
Rational emotive behavior therapy
Rational emotive behavior therapy , previously called rational therapy and rational emotive therapy, is a comprehensive, active-directive, philosophically and empirically based psychotherapy which focuses on resolving emotional and behavioral problems and disturbances and enabling people to lead...

).
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