The East–West Shrine Game is an annual post-season college football

College football

College football refers to American football played by teams of student athletes fielded by American universities, colleges, and military academies, or Canadian football played by teams of student athletes fielded by Canadian universities...

 all-star game played each January since 1925. The game is sponsored by the fraternal group Nobles of the Mystic Shrine, and the net proceeds are earmarked to some of the Shrine's charitable works, most notably the Shriners Hospitals for Children

Shriners Hospitals for Children

Shriners Hospitals for Children is a network of 22 non-profit hospitals across North America. Children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’...

. The game's slogan

Slogan

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...

 is Strong Legs Run That Weak Legs May Walk.

The game matches teams of players who attended college in the Eastern United States

Eastern United States

The Eastern United States, the American East, or simply the East is traditionally defined as the states east of the Mississippi River. The first two tiers of states west of the Mississippi have traditionally been considered part of the West, but can be included in the East today; usually in...

 against those schooled in the Western United States

Western United States

.The Western United States, commonly referred to as the American West or simply "the West," traditionally refers to the region comprising the westernmost states of the United States. Because the U.S. expanded westward after its founding, the meaning of the West has evolved over time...

.