EDiets.com
Encyclopedia
eDiets.com, Inc. is an online
service offering professional dietary, nutritional, and exercise advice through its website. The company was formed in 1997. Originally called Practi-cal the original 12 week weight management program was based on Weighting For Wellness, written by Donna DeCunzo, RD,LD. The program incorporated nutrition, fitness, behavior modification and stress management as part of its tenets. Steve Johnson programmed the database and Dave Humble wrote the business plan.
Spring 2004 and 2005 "Best of the Web" award in the diet and nutrition category, and PC Magazine
"Editors' Choice" in May 2004 and 2005.
In 2006, a 45% stake in eDiets was purchased by Prides Capital, a special investment firm that invests in companies poised for rapid growth. eDiets also announced the launch of a meal delivery service called Deliciously Yours making it the only diet company offering delivery of fresh cooked meals. The service has been fully rolled out throughout late 2007 and 2008.
, and BistroMD.
After agreeing a deal with Tesco of the UK, eDiets now trades as Tesco Diets in the UK.
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
service offering professional dietary, nutritional, and exercise advice through its website. The company was formed in 1997. Originally called Practi-cal the original 12 week weight management program was based on Weighting For Wellness, written by Donna DeCunzo, RD,LD. The program incorporated nutrition, fitness, behavior modification and stress management as part of its tenets. Steve Johnson programmed the database and Dave Humble wrote the business plan.
Business performance
As of June 30, 2006, eDiets.com had over 2 million consumers worldwide and has received the ForbesForbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
Spring 2004 and 2005 "Best of the Web" award in the diet and nutrition category, and PC Magazine
PC Magazine
PC Magazine is a computer magazine published by Ziff Davis Publishing Holdings Inc. A print edition was published from 1982 to January 2009...
"Editors' Choice" in May 2004 and 2005.
In 2006, a 45% stake in eDiets was purchased by Prides Capital, a special investment firm that invests in companies poised for rapid growth. eDiets also announced the launch of a meal delivery service called Deliciously Yours making it the only diet company offering delivery of fresh cooked meals. The service has been fully rolled out throughout late 2007 and 2008.
Services
eDiets bases customer programs on a large diet and food information database which allows customers to personalize diet plans to their own preferences. eDiets is similar to may of the various diet delivery companies in the United States. The food is pre-prepared in a kitchen and frozen or freeze dried, then delivered to customers nationally. Similar companies include Nutrisystem, Diet to goDiet to go
Diet-to-Go is a privately held company that was founded in 1991 by Hilton Davis.Diet-to-Go is a service that offers a national diet delivery food product and local food pickup meals. The company was formed originally as a local diet delivery company in Virginia. In 1997, the company started one...
, and BistroMD.
After agreeing a deal with Tesco of the UK, eDiets now trades as Tesco Diets in the UK.