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Encyclopedia
E/I, which stands for "educational and informative," refers to a type of children's television programming shown in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 requires that every full-service Terrestrial television
Terrestrial television
Terrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...

 station in the U.S. show at least three hours of these television program
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

s every week. The E/I program requirements were enacted as part of the Children's Television Act
Children's Television Act
The Children's Television Act was enacted in 1990 in the United States to enhance television's potential to teach the nation's children valuable information and skills. The Act requires each full-service television station that offers children's television programming in the U.S...

 of 1990.

In addition, stations must identify such shows on-screen with an "E/I" bug in a corner of the screen. Originally, this was displayed only during the first minute of the program, or, as a separate announcement prior to the show, but since 2004, all E/I shows must display the bug during the entire duration of the show, except during commercial breaks.

This requirement only applies to commercial broadcasting
Commercial broadcasting
Commercial broadcasting is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship...

 television stations. Cable television
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 channels are exempt from Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) television programming regulations, although some do place an "E/I" bug on their voluntary educational television program
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

ming. Colleges offer Educational-access television which is Distance education
Distance education
Distance education or distance learning is a field of education that focuses on teaching methods and technology with the aim of delivering teaching, often on an individual basis, to students who are not physically present in a traditional educational setting such as a classroom...

, a curated form of Educational television
Educational television
Educational television is the use of television programs in the field of distance education. It may be in the form of individual television programs or dedicated specialty channels that is often associated with cable television in the United States as Public, educational, and government access ...

, which is unique to Public, educational, and government access
Public, educational, and government access
Public, educational, and government access television, refers to three different cable television specialty channels...

 (PEG) cable television channels.

Rule alterations


In 2005, the E/I rule was altered again, in relation to digital terrestrial television
Terrestrial television
Terrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...

 broadcast; all full-service stations with digital signals must carry the minimum weekly 3 hours of E/I programming on all its digital channels, regardless of the type of content they carry (such as news, weather, etc.).

In 2007, the digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...

s' involvement in the E/I rule was changed again, depending on the number of free services offered by the station—the station now must carry more than three hours of E/I programming, but how much more is determined by how many hours of "free programming" the station offers in digital. For every 28-hour period of free programming offered on the subchannels, the station must add an extra 1/2 hour of E/I programming, in addition to the 3 hours required on the main signal.

What constitutes the shows as "E/I"


What constitutes the shows as "E/I" is determined by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

, which enforces the regulations. The agency took a more hands-on role in enforcing the rules in 1996, after the first few years of the act were ineffective as stations claimed programs like The Jetsons
The Jetsons
The Jetsons is a animated American sitcom that was produced by Hanna-Barbera, originally airing in prime-time from 1962–1963 and again from 1985–1987...

, The Flintstones
The Flintstones
The Flintstones is an animated, prime-time American television sitcom that screened from September 30, 1960 to April 1, 1966, on ABC. Produced by Hanna-Barbera Productions, The Flintstones was about a working class Stone Age man's life with his family and his next-door neighbor and best friend. It...

, G.I. Joe
G.I. Joe
G.I. Joe is a line of action figures produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier , Action Sailor , Action Pilot , Action Marine and later on, the Action Nurse...

, daytime talk shows
Tabloid talk show
Tabloid talk shows are a genre of American television programming talk shows that achieved peak viewership during the late 20th century. Airing mostly during the day and distributed mostly through broadcast syndication, this genre originated with The Phil Donahue Show and was popularized by the...

 and Leave it to Beaver
Leave It to Beaver
Leave It to Beaver is an American television situation comedy about an inquisitive but often naïve boy named Theodore "The Beaver" Cleaver and his adventures at home, in school, and around his suburban neighborhood...

had educational elements.

At regular intervals, each full-service station submits a list of programs that it either airs now or plans to air which it feels will inform, as well as entertain, viewers below age 18, and must occasionally announce on-air that this public file
Public file
A public file is a collection of documents required by a broadcasting authority to be maintained by all broadcast stations under its jurisdiction....

 is available to the public at the station's studios, and/or on the station's website.

Advertising policies


All children's television programming is subject to limits on the amount of television commercial. Stations can air no more than 12 minutes of ads each hour on weekdays and 10½ minutes an hour on weekends.

In addition, the FCC also has a very strict policy that an advertisement for a product tie-in
Tie-in
A tie-in is an authorized product based on a media property a company is releasing, such as a movie or video/DVD, computer game, video game, television program/television series, board game, web site, role-playing game or literary property...

 for the program being aired is not allowed in any form, or else the entire program will be classified automatically as a violating half-hour program length commercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

 according to the FCC's definition, even if one second of a show's character is seen in an advertisement. The individual station has the responsibility to comply with the regulations and report instances of it happening within their quarterly children's programming report, even if the programming is transmitted by a television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...

.

This has been demonstrated through several incidents where episodes of Pokémon
Pokémon
is a media franchise published and owned by the video game company Nintendo and created by Satoshi Tajiri in 1996. Originally released as a pair of interlinkable Game Boy role-playing video games developed by Game Freak, Pokémon has since become the second most successful and lucrative video...

airing on the former Kids' WB
Kids' WB
Kids' WB! was Warner Bros. American childrens programing division brand for The WB Television Network. In September 2006, the block moved to The CW Television Network. The CW is the result of The WB's merger with UPN in 2006...

 network featured a "fleeting reference" to products such as Eggo
Eggo
Eggo is a brand of frozen waffles in the United States, Canada and Mexico, which is owned by the Kellogg Company. Several varieties are available, including Homestyle, blueberry, and chocolate chip....

 waffles, Fruit by the Foot
Fruit by the Foot
Fruit by the Foot is a fruit snack made by Betty Crocker. Fruit by the Foot was introduced in 1991 and is still in production.Fruit by the Foot is very similar to Fruit Roll-Ups , in its presentation of being rolled up within itself, but differs in taste, dimension and consumption methods...

, and the Nintendo Game Boy
Game Boy
The , is an 8-bit handheld video game device developed and manufactured by Nintendo. It was released in Japan on , in North America in , and in Europe on...

 Nintendo e-Reader accessory mentioning their products having a tie-in to the Pokémon franchise on the air. The FCC has fined individual affiliate
Affiliate
An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...

s of Kids' WB for the violation of the guidelines and upheld the fines on appeal, even though it was the television network which transmitted the content.

Meanwhile, promotion for related websites are allowed only under certain circumstances and must specify that the linked site is meant as an advertisement, and must be in compliance with the COPPA Act
Children's Online Privacy Protection Act
The Children's Online Privacy Protection Act of 1998 is a United States federal law, located at .The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. jurisdiction from children under 13 years of age...

 regarding personal information acquisition for advertisers online for children under thirteen years of age.

Finding compliance


When the FCC announced the new requirements, local stations tried to repackage existing children's shows as educational and informative, such as Hearst Television distributing Cappelli & Company
Cappelli & Company
Cappelli & Company is an American children's television series created by, and starring, children's songwriter/composer Frank Cappelli. The series was in production for four and a half seasons, from 1989 to 1992, originating from Pittsburgh ABC affiliate WTAE-TV...

, a children's program from their Pittsburgh station WTAE-TV
WTAE-TV
WTAE-TV is the ABC affiliated television station for Western Pennsylvania that is licensed to Pittsburgh, broadcasting on UHF channel 51 and identifying via PSIP as channel 4 . It also serves as an ABC affiliate for the Wheeling/Steubenville and Clarksburg/Weston, West Virginia market areas...

 across their broadcasting group, while Sinclair Broadcasting Group aired (Girl) Scouting Today from WPGH-TV
WPGH-TV
WPGH-TV is the Fox-affiliated television station for Pittsburgh, Pennsylvania. It broadcasts a high definition digital signal on UHF channel 43 from a transmitter at its studios on Ivory Avenue in the city's Summer Hill section. The station can also be seen on Verizon FiOS and Comcast channel 7...

 (also based in Pittsburgh) on many of the chain's stations across the country to meet E/I requirements. The FCC turned down many of the requests. On the other hand, producers of true educational shows suddenly found a new market for their products, and reruns of shows like New Zoo Revue
New Zoo Revue
New Zoo Revue is an American half-hour children's television show that ran in syndication from 1972-1977. Stations usually broadcast the program in the early or middle part of the morning hours, when many pre-schoolers were watching it as well as similar shows such as the franchised Romper Room and...

and Big Blue Marble
Big Blue Marble
Big Blue Marble was a half-hour children's television series that ran from 1974 to 1983 in syndication. Distinctive content included stories about children around the world and a pen-pal club that encouraged intercultural communication...

suddenly became available on small-scale independent station
Independent station
An independent station is in the category of television terminology used to describe a television station broadcasting in the United States or Canada that is not affiliated with any television network....

s, which normally air religious shows, infomercials and home shopping
Home shopping
Home shopping commonly refers to the electronic retailing/home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher...

 programs. However, enforcement remains somewhat capricious: KDOC
KDOC-TV
KDOC-TV is an independent television station based in Orange County, California . The station's transmitter is located on Mount Wilson, California...

, an independent in Irvine, California
Irvine, California
Irvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...

  and Green Bay's
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...

 WLUK have both been allowed to count reruns of the 1970s TV series Little House on the Prairie
Little House on the Prairie (TV series)
Little House on the Prairie is an American Western drama television series, starring Michael Landon and Melissa Gilbert, about a family living on a farm in Walnut Grove, Minnesota, in the 1870s and 1880s. The show was an adaptation of Laura Ingalls Wilder's best-selling series of Little House books...

as an E/I show, due to its historical depiction of frontier life in the 19th century and its connection to the popular elementary-school book series by Laura Ingalls Wilder
Laura Ingalls Wilder
Laura Elizabeth Ingalls Wilder was an American author who wrote the Little House series of books based on her childhood in a pioneer family...

, though the show was not originally intended for that purpose. Also, Pax's talent showcases (America's Most Talented Kid
America's Most Talented Kid
America's Most Talented Kid was an American television series that originally aired on NBC on March 28, 2003. In each round, three age groups...

s
) and animal rescue documentaries (Miracle Pets
Miracle Pets
Miracle Pets is a one-hour, live action program on the ION network, offering a perspective into the amazing realm of human and animal interaction. Hosted by Alan Thicke, the series features animals protecting humans or other pets by means of extraordinary means, one such being a llama guarding a...

) were also counted toward the "E/I" requirement, with Pax giving them a special (though not quite true) "rating
Television rating system
Television content rating systems give viewers an idea of the suitability of a television program for children or adults. Many countries have their own television rating system and each country's rating process may differ due to local priorities...

" of "TV E/I".

Likewise, PBS
Public Broadcasting Service
The Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....

's PBS Kids
PBS Kids
PBS Kids is the brand for children's programming aired by the Public Broadcasting Service in the United States founded in 1993. As with all PBS programming, PBS Kids programming is non-commercial. It is aimed at children ages 2 to 10...

, ION Television's qubo
Qubo
Qubo is a multi-platform children's television specialty channel endeavor operated as a joint venture between ION Media Networks, NBCUniversal, Nelvana, Scholastic Corporation, and Classic Media...

, and Trinity Broadcasting Network
Trinity Broadcasting Network
The Trinity Broadcasting Network is a major American Christian television network. TBN is based in Costa Mesa, California, with auxiliary studio facilities in Irving, Texas; Hendersonville, Tennessee; Gadsden, Alabama; Decatur, Georgia; Miami, Florida; Tulsa, Oklahoma; Orlando, Florida; and New...

's Smile of a Child
Smile of a Child
Smile of a Child TV is a Christian children's channel affiliated with Trinity Broadcasting Network that offers programming 24 hours per day, seven days a week...

 digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...

 networks feature educational programming throughout their 24 hour schedules, and those networks display their E/I bug across most all programming, including program promotions and pledge appeals.

Many of Discovery Kids
Discovery Kids
Discovery Kids is an American website owned by Discovery Communications, Inc. created for children. Until October 10, 2010, it was an American digital cable specialty channel, owned by Discovery Communications with television programming for education of children. It was launched in October 1996...

' programs also included an E/I bug, and likewise their successor network The Hub
The Hub (TV network)
The Hub is an American digital cable and satellite television channel that launched on October 10, 2010. The channel, which replaced Discovery Kids, is a joint venture of Discovery Communications, Inc. and Hasbro...

 uses E/I bugs and program guide metadata, even though the channel is available strictly on cable and satellite, possibly to have the programs stand out in the children's sections of electronic program guide
Electronic program guide
Electronic program guides and interactive program guides provide users of television, radio, and other media applications with continuously updated menus displaying broadcast programming or scheduling information for current and upcoming programming...

 listings search applications as having E/I content. Cable networks are exempt from federal regulations regarding E/I programming.

In the case of the Big Three television networks
Big Three Television Networks
The Big Three Television Networks are the three traditional commercial broadcast television networks in the United States: ABC, CBS and NBC...

 (ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 and NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

) and their affiliates, they eventually replaced their traditional Saturday morning cartoon
Saturday morning cartoon
A Saturday morning cartoon is the colloquial term for the animated television programming that has typically been scheduled on Saturday mornings on the major American television networks from the 1960s to the present; the genre's peak in popularity mostly ended in the 1990s while the popularity of...

 lineup with E/I-complaint programming, usually by forming a partnership with another company. For example, Discovery Kids originally presented a Saturday morning, E/I-friendly block on NBC from 2002 to 2006. In 2006, parent company NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...

 along with ION Television and others formed the multi-platform Qubo
Qubo
Qubo is a multi-platform children's television specialty channel endeavor operated as a joint venture between ION Media Networks, NBCUniversal, Nelvana, Scholastic Corporation, and Classic Media...

 to air children's programs both on NBC and on a separate specialty cable channel.

Exemptions from the rule are rarely allowed by the FCC beyond unusual weather or breaking news situations which force stations to cover that rather than meet guidelines; Olympic Games
Olympic Games
The Olympic Games is a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate...

 and Ryder Cup
Ryder Cup
The Ryder Cup is a biennial golf competition between teams from Europe and the United States. The competition is jointly administered by the PGA of America and the PGA European Tour, and is contested every two years, the venue alternating between courses in the United States and Europe...

 coverage from NBC was adjusted so that their qubo
Qubo
Qubo is a multi-platform children's television specialty channel endeavor operated as a joint venture between ION Media Networks, NBCUniversal, Nelvana, Scholastic Corporation, and Classic Media...

 block could air in some form throughout the week for their stations to receive their E/I credit, while the ABC Kids lineup airs on Saturday afternoon instead on the network due to early morning coverage of The British Open/Open Championship
The Open Championship
The Open Championship, or simply The Open , is the oldest of the four major championships in professional golf. It is the only "major" held outside the USA and is administered by The R&A, which is the governing body of golf outside the USA and Mexico...

 in early July through 2009 (it has since moved to ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

 wholly as of 2010), or on the Pacific Time Zone on Sunday mornings due to early ESPN College Football
ESPN College Football
ESPN College Football is the branding used for broadcasts of NCAA Division I FBS college football across ESPN properties, including ESPN, ESPN2, ABC, ESPN Classic, ESPNU, and ESPN Radio...

coverage on Saturday mornings. According to FCC records, TBN has received exemptions for their stations in the past due to their Praise-a-Thon telethons.

Digital subchannels


Digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...

 networks may also provide the required E/I programming for their stations such as various programming on the Retro Television Network
Retro Television Network
The Retro Television Network is a system of television stations that airs classic television shows as well as more recently produced programs...

, Live Well Network, Antenna TV
Antenna TV
Antenna TV is an American digital broadcast television network, primarily featuring classic television series from the 1950s to the 1990s, along with some feature films. It is owned by Tribune Broadcasting, a division of the Chicago-based Tribune Company...

 and This TV
This TV
This TV is a United States general entertainment television network, with a large emphasis in its programming on movies....

 providing E/I programming on their channels. Effectively this is almost a requirement for subchannel carriage by most stations, which would rather have the E/I programming within the network schedule rather than having to purchase and run E/I programming on their own. However in the case of test subchannels carrying only SMPTE color bars
SMPTE color bars
The SMPTE color bars are a type of television test pattern, and is most commonly used in countries where the NTSC video standard is dominant, such as those in North America. The Society of Motion Picture and Television Engineers refers to this test pattern as Engineering Guideline EG 1-1990...

 or a still screen featuring station identification
Station identification
Station identification is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name...

 text, the E/I requirements do not apply in these situations.

NBC Weather Plus
NBC Weather Plus
NBC Weather Plus was a 24-hour, commercially sponsored, weather-oriented broadcast/cable television network jointly owned by NBC Universal and the local affiliates of the NBC network. It debuted on November 15, 2004 and shut down on December 31, 2008...

 aired Weather Plus University, an educational program about weather and meteorology. whilst continuing to show current weather conditions inside the trademark "L-bar" on the left and bottom sides of the screen. Independent local weather subchannels, such as the Stormcenter 2 24/7 channel on WBAY-DT2
WBAY-TV
WBAY-TV is the ABC television affiliate in Green Bay, Wisconsin, broadcasting on UHF digital channel 23 from a transmitter located in the town of Ledgeview, Wisconsin, and master control based in its building in downtown Green Bay...

 in Green Bay, Wisconsin
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...

 balanced out the requirements of the new rules by airing educational programming while airing their regular newscast on their main channel in order to keep viewers informed about the weather and meet the E/I needs of their license (in that case at 5pm weekdays and Saturday mornings at 8am). Some other stations however pulled digital subchannels entirely due to the regulations, such as WPRI
WPRI-TV
WPRI-TV is the CBS-affiliated television station for the state of Rhode Island and Bristol County, Massachusetts that is licensed to Providence. It broadcasts a high definition digital signal on VHF channel 13 from a transmitter on Homestead Avenue in Rehoboth, Massachusetts...

/WNAC
WNAC-TV
WNAC-TV is the Fox-affiliated television station for the state of Rhode Island and Bristol County, Massachusetts licensed to Providence. It broadcasts a high definition digital signal on VHF channel 12 from a transmitter on Homestead Avenue in Rehoboth, Massachusetts...

 in Providence, Rhode Island
Providence, Rhode Island
Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...

 making their digital weather channel cable-only to get around the regulations.

Currently affiliates of The Local AccuWeather Channel
The Local AccuWeather Channel
The Local AccuWeather Channel is a 24-hour, weather-oriented, commercially sponsored broadcast and cable television network in the United States owned and operated by AccuWeather, Inc., which is headquartered in State College, Pennsylvania....

 must provide their own E/I programming, thus disallowing them from carrying the data feed for that channel in most cases for that channel for the three hours.

The Tube Music Network, which carried the program Wildlife Jams
Wildlife Jams
Wildlife Jams is a half-hour educational television program that focuses on how animals behave in the wild and is targeted to teenage viewers. The program is narrated and also provides music from critically acclaimed jazz musicians....

to meet the E/I guidelines, went off the air on October 1, 2007. A factor in the network's demise may have been a decision by Sinclair Broadcast Group
Sinclair Broadcast Group
The Sinclair Broadcast Group is an American telecommunications company that operates the largest number of local television stations in the United States. Headquartered in Hunt Valley, Maryland, it owns a total of 57 stations across the country in 35 primarily small and medium markets, many of...

 to reduce their E/I liability; stations in the group have in the past been cited in media studies as carrying the absolute minimum of E/I programming possible. Sinclair launched the network on their stations in March 2006, and then pulled the network from all of their stations at the end of 2006 because of various new FCC requirements for digital subchannels, not only for E/I, but also for the Emergency Alert System
Emergency Alert System
The Emergency Alert System is a national warning system in the United States put into place on January 1, 1997, when it superseded the Emergency Broadcast System , which itself had superseded the CONELRAD System...

. Sinclair resumed airing non-netlet subchannels in September 2010 with the launch of carriage of both TheCoolTV
TheCoolTV
THECOOLTV is a United States over-the-air digital subchannel launched in March 2009. The network's current program schedule consists of an all-music video lineup that can be customized to meet an affiliate's preference, along with the three hours per week of E/I programming as required by the...

 and The Country Network, which provide the requisite Saturday morning E/I programming within their transmission feeds.

Scheduling


These programs generally air during the morning between 7 and 10 a.m. Monday through Friday, and all day on weekends, though legally, they can air anytime between 7 a.m. and 10 p.m. local time. However, some commercial stations would show E/I programming during hours when very few children would watch, such as after 10 a.m. on weekdays, when children are in school. The two remaining major networks to provide E/I content, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 and NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, air their E/I programs in what was traditionally the Saturday morning cartoon
Saturday morning cartoon
A Saturday morning cartoon is the colloquial term for the animated television programming that has typically been scheduled on Saturday mornings on the major American television networks from the 1960s to the present; the genre's peak in popularity mostly ended in the 1990s while the popularity of...

block.

External links