José Eduardo Cavalcanti de Mendonça, known as Duda Mendonça, (Salvador, Brazil, August 10, 1944) is one of the principal advertising and political strategist specialists in Brazil

Brazil

Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

. Owner of the agency Duda Propaganda, he became famous for his effective political campaigns, managing more than 55 significant national campaigns, including mayoral, senatorial, gubernatorial and presidential races in more than 20 years of experience.

His work in the 2002 presidential campaign for Luiz Inácio Lula da Silva

Luiz Inácio Lula da Silva

Luiz Inácio Lula da Silva , known popularly as Lula, served as the 35th President of Brazil from 2003 to 2010.A founding member of the Workers' Party , he ran for President three times unsuccessfully, first in the 1989 election. Lula achieved victory in the 2002 election, and was inaugurated as...

 was widely praised by professionals for its effectiveness. Duda is known as "the man who elected Lula", as it was the fourth time in a role that Lula was seeking to be elected to the highest office position in the country.

In October 2004, he was arrested at an illegal cock fighting arena in the State of Rio de Janeiro

Rio de Janeiro (state)

Rio de Janeiro is one of the 27 states of Brazil.Rio de Janeiro has the second largest economy of Brazil behind only São Paulo state.The state of Rio de Janeiro is located within the Brazilian geopolitical region classified as the Southeast...

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