Direct Marketing Association (USA)
Encyclopedia
Direct Marketing Association (DMA) is a trade organization which seeks to advance all channels of direct marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

. DMA was founded in 1917. It is based in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, but its members include companies from 48 other countries as well, including half of the Fortune 100 companies, as well as nonprofit organizations.

Consumer options

The Direct Marketing Association provides a method for consumers to opt out of various kinds of direct marketing, including credit and insurance offers by mail, catalogs, magazines, and other direct mail offers.

See also

  • direct marketing
    Direct marketing
    Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

  • Direct Marketing Associations
  • Direct Marketing Association (UK)
    Direct Marketing Association (UK)
    The UK DMA is a trade organization which seeks to advance all forms of direct marketing.It is based in the United Kingdom,but its members include companies from other countries as well....


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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