All Topics  
Diehard

 

 
   Email Print
   Bookmark   Link
 

 

Diehard
 
 
  Topics Diehard Topic Home

DieHard is a premium brand of automotive battery
Car battery

A car battery is a type of rechargeable battery that supplies electric energy to an automobile. Usually this refers to an SLI battery to power the starter motor, the lights, and the ignition system of a vehicle?s internal combustion engine....
 marketed by Sears Holdings Corporation
Sears Holdings Corporation

Sears Holdings Corporation is the sixth largest retailer in the United States, trailing behind Wal-Mart, The Home Depot, Costco, Target Corporation and Kroger....
.

The brand dates to the 1960s. In its earliest years, the brand was guaranteed to last "forever", that is, as long as the original owner still owned the car in which it was originally installed, far more generous than traditional pro rata battery warranties
Warranty

In commercial and consumer transactions, a warranty is an obligation or guarantee that an Article or Service sold is as factually stated or legally implied by the seller, and that often provides for a specific remedy such as repair or replacement in the event the article or service fails to meet the warranty....
. When drivers began to keep automobiles for longer periods than had been traditional previously (due to both their rising cost and hence longer financing contracts, and their improved durability), the cost of this policy became prohibitive and it was discontinued.






Discussion
Ask a question about 'Diehard'
Start a new discussion about 'Diehard'
Answer questions from other users
Full Discussion Forum



Recent Posts

I have a sears diehard battery charger model #200.71460 it is 13 years old . I called sears to order...








Encyclopedia


DieHard is a premium brand of automotive battery
Car battery

A car battery is a type of rechargeable battery that supplies electric energy to an automobile. Usually this refers to an SLI battery to power the starter motor, the lights, and the ignition system of a vehicle?s internal combustion engine....
 marketed by Sears Holdings Corporation
Sears Holdings Corporation

Sears Holdings Corporation is the sixth largest retailer in the United States, trailing behind Wal-Mart, The Home Depot, Costco, Target Corporation and Kroger....
.

The brand dates to the 1960s. In its earliest years, the brand was guaranteed to last "forever", that is, as long as the original owner still owned the car in which it was originally installed, far more generous than traditional pro rata battery warranties
Warranty

In commercial and consumer transactions, a warranty is an obligation or guarantee that an Article or Service sold is as factually stated or legally implied by the seller, and that often provides for a specific remedy such as repair or replacement in the event the article or service fails to meet the warranty....
. When drivers began to keep automobiles for longer periods than had been traditional previously (due to both their rising cost and hence longer financing contracts, and their improved durability), the cost of this policy became prohibitive and it was discontinued. However the brand line was kept and expanded; it now includes medium-priced, medium-duty batteries as well as the premium-priced, heavy duty line with which it was begun, and in recent years has been expanded to include other non-automotive batteries as well. It is used on batteries for motorcycles, boats, golf carts, garden tractors, and snowmobiles.

The DieHard brand is also used on battery chargers, booster cables, power inverters, alkaline batteries, work boots, and more recently the batteries for Craftsman power tools.