Diego Della Valle
Encyclopedia
Diego Della Valle is the President and CEO of the Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 leather
Leather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...

 goods company, Tod's
Tod's
Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes....

.

Biography

Diego Della Valle is the older son of Dorino Della Valle and grandson of Filippo Della Valle. Filippo started his shoemaking business in the 1920s, which Diego expanded into the now famous Tod's brand.

In his younger days, Diego studied Law in the University of Bologna
University of Bologna
The Alma Mater Studiorum - University of Bologna is the oldest continually operating university in the world, the word 'universitas' being first used by this institution at its foundation. The true date of its founding is uncertain, but believed by most accounts to have been 1088...

, but abandoned the career and launched himself into the marketing of the family's shoemaking business. Even during his younger days, he was business savvy. He used the power of celebrity to popularise his product, such an example was when he persuaded his friend Luca di Montezemolo
Luca di Montezemolo
Luca Cordero di Montezemolo is an Italian businessman and Chairman of Ferrari. He was also Chairman of Fiat S.p.A from 2004 to 2010 and President of Confindustria from 2004 to 2008 and FIEG. He comes from an aristocratic family from the region of Piedmont in Italy...

, who was a protégé of Gianni Agnelli
Gianni Agnelli
Giovanni Agnelli , better known as Gianni Agnelli , was an Italian industrialist and principal shareholder of Fiat. As the head of Fiat, he controlled 4.4% of Italy's GDP, 3.1% of its industrial workforce, and 16.5% of its industrial investment in research...

, to present the Agnelli with a pair of Tod's driving moccasins. He got Agnelli, the then FIAT
Fiat
FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...

 boss, to wear Tod's shoes when attending Juventus football matches, which were widely televised. This product placement prompted a spike in sales.

Della Valle now manages Tod's with his brother Andrea. Diego's son, Emmanuelle, is also involved with the family business as the creative director. The factory in Cassette d'Ete was designed by his wife, Barbara.

Diego Della Valle vs. Silvio Berlusconi

Della Valle has publicly attacked Berlusconi
Silvio Berlusconi
Silvio Berlusconi , also known as Il Cavaliere – from knighthood to the Order of Merit for Labour which he received in 1977 – is an Italian politician and businessman who served three terms as Prime Minister of Italy, from 1994 to 1995, 2001 to 2006, and 2008 to 2011. Berlusconi is also the...

 for the over-taxing of big business and his failure to support smaller Italian business. Berlusconi, on the other hand, has talked of suing Della Valle for defamation.

Other interests

Della Valle sits on the board of a number of companies, such as Ferrari
Ferrari
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947...

, Maserati
Maserati
Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The company's headquarters is now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993...

, Banca Nazionale del Lavoro
Banca Nazionale del Lavoro
Banca Nazionale del Lavoro SpA is an Italian banking firm. Founded in 1913 as Istituto di Credito per la Cooperazione, it was nationalized in 1929. It was re-privatized and listed on the Milan Stock Exchange in 1998, before being acquired by French banking group BNP Paribas in 2006...

 and LVMH
LVMH
LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...

. He bought the Tuscan football club, Fiorentina, in 2002.
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