Dendrite is a contact adhesive and rubber cement

Rubber cement

Rubber cement is an adhesive made from elastic polymers mixed in a solvent such as acetone, hexane, heptane or toluene to keep them fluid enough to be used. Water-based formulas, often stabilised by ammonia, are also available...

 brand marketed in India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 and South Asia

South Asia

South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...

, mainly in Eastern India, Bangladesh

Bangladesh

Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

 and Bhutan

Bhutan

Bhutan , officially the Kingdom of Bhutan, is a landlocked state in South Asia, located at the eastern end of the Himalayas and bordered to the south, east and west by the Republic of India and to the north by the People's Republic of China...

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Product and marketing

The adhesive

Adhesive

An adhesive, or glue, is a mixture in a liquid or semi-liquid state that adheres or bonds items together. Adhesives may come from either natural or synthetic sources. The types of materials that can be bonded are vast but they are especially useful for bonding thin materials...

 is marketed in glue stick

Glue stick

Glue sticks are solid adhesives in twist or push-up tubes. The user can apply glue by holding the open tube, thus keeping their fingers clean...

s, glue tubes and in cans. Dendrite holds only a small portion of the adhesive market in India, which is dominated by Fevicol

Fevicol

Fevicol is a brand of adhesives owned by the Indian company Pidilite. It is one of the largest selling adhesives brand in Asia.- Pidilite :The first white glue was introduced in India in 1959. The brand was originally launched as an easy-to-use glue for carpenters...

, who hold over 60% of the market share

Market share

Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

.

Its marketing logo is Bonding our world together.

Production Company

Dendrite is produced by the Chandras' Chemical Factory (founded in 1973) under the umbrella of the P. C. Chandra Group. The chemical unit manufactures homopolymer and copolymer emulsion

Emulsion

An emulsion is a mixture of two or more liquids that are normally immiscible . Emulsions are part of a more general class of two-phase systems of matter called colloids. Although the terms colloid and emulsion are sometimes used interchangeably, emulsion is used when both the dispersed and the...

s, including Dendrite.

Substance Abuse

Dendrite is probably best known due to it being regularly used for substance abuse

Substance abuse

A substance-related disorder is an umbrella term used to describe several different conditions associated with several different substances .A substance related disorder is a condition in which an individual uses or abuses a...

 as an inhalant

Inhalant

Inhalants are a broad range of drugs whose volatile vapors are taken in via the nose and trachea. They are taken by volatilization, and do not include drugs that are inhaled after burning or heating...

 - since Dendrite contains addictive

Substance use disorder

Substance use disorders include substance abuse and substance dependence. In DSM-IV, the conditions are formally diagnosed as one or the other, but it has been proposed that DSM-5 combine the two into a single condition called "Substance-use disorder"....

 volatile solvents. It is rated to be the most common form of substance abuse in Bhutan

Bhutan

Bhutan , officially the Kingdom of Bhutan, is a landlocked state in South Asia, located at the eastern end of the Himalayas and bordered to the south, east and west by the Republic of India and to the north by the People's Republic of China...

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