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A demographic or demographic profile is a term used in marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 and broadcasting
Broadcasting

Broadcasting is distribution of Sound and/or video Signalling s which transmit programs to an audience. The audience may be the general public or a relatively large sub-audience, such as children or young adults....
, to describe a demographic
Demographics

Demographic or demographic data refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research....
 grouping or a market segment
Market segment

A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs....
. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want different products than middle and lower classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the male/female mindset
Mindset

A mindset, in decision theory and systems theory, refers to a set of assumptions, methods or notations held by one or more people or groups of people which is so established that it creates a powerful incentive within these people or groups to continue to adopt or accept prior behaviours, choices, or tools....
s).

A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results.






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A demographic or demographic profile is a term used in marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 and broadcasting
Broadcasting

Broadcasting is distribution of Sound and/or video Signalling s which transmit programs to an audience. The audience may be the general public or a relatively large sub-audience, such as children or young adults....
, to describe a demographic
Demographics

Demographic or demographic data refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research....
 grouping or a market segment
Market segment

A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs....
. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want different products than middle and lower classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the male/female mindset
Mindset

A mindset, in decision theory and systems theory, refers to a set of assumptions, methods or notations held by one or more people or groups of people which is so established that it creates a powerful incentive within these people or groups to continue to adopt or accept prior behaviours, choices, or tools....
s).

A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market
Target market

Market specialization is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, technographic, or any other combination of demographics....
 to the demographic profile of the advertising medium.

A good way to figure out the intended demographic of a television show, TV channel, or magazine is to study the ads that accompany it. For example, in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 the television program The Price is Right
The Price Is Right

The Price Is Right is an United States television game show that is currently owned by the FremantleMedia subsidiary of the RTL Group. It was originally created by Bob Stewart for Mark Goodson-Bill Todman Productions in the United States in 1956, and was significantly revamped by them in 1972....
 most frequently airs from 11 a.m. to Noon. The commercials on it (besides the use of product placement
Product placement

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs....
 in the show itself) are often for things like arthritis
Arthritis

Arthritis is a group of conditions involving damage to the joints of the body. Arthritis is the leading cause of disability in people older than fifty-five years....
 pain relievers and diaper
Diaper

A diaper or nappy is a sponge-like garment which people wear who are incapable of controlling their Urinary bladder or bowel movements, or are unable or unwilling to use a toilet....
s. This indicates that the target demographics are senior citizen
Senior citizen

Senior citizen is a general designation for persons who have reached a certain age, which may vary by different standards. It is often used for legal or policy-related reasons in determining who is eligible for certain benefits available to the age group....
s and parents with young children, both of whom would be home at that time of day and see that show. Another example would be MTV
MTV

MTV is an United States cable television network based in Media of New York City. Launched on August 1, 1981, the original purpose of the channel was to play music videos guided by on-air hosts known as VJ ....
, for it has many ads with digital audio player
Digital audio player

A digital audio player, more commonly referred to as an MP3 player, is a consumer electronics device that stores, organizes and plays audio file formats....
s indicating that the channel is targeted to young adults and teenagers and/or fans of music.

See also

  • Demographics
    Demographics

    Demographic or demographic data refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research....
  • Demography
    Demography

    Demography is the statistical study of all populations. It can be a very general science that can be applied to any kind of dynamic population, that is, one that changes over time or space ....
  • Geodemography
    Geodemography

    Geodemography includes the application or study of geodemographic classifications for business, social research and public policy but has a shorter history in academic research seeking to understand the processes by which settlements evolve and neighborhoods are formed....