Deluxe: How Luxury Lost Its Luster
Encyclopedia
Deluxe: How Luxury Lost Its Luster is a New York Times bestseller
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In the book, Thomas examines the corporate takeover of the small family-run luxury businesses, and their mission to "democratize" luxury by making it accessible to the masses. These new luxury conglomerates have achieved spectacular success at this by hyping their brands at fashion show
s, staging provocative commercials, dressing celebrities for red-carpet events, and by making their products readily available through licensing, franchising, outlet malls, and online retailing.
According to Thomas, all of this has led to produces of vastly inferior quality, rampant outsourcing to developing nations, and a massive surge in both counterfeiting and the illicit activities it funds.
New York Times Best Seller list
The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. It is published weekly in The New York Times Book Review magazine, which is published in the Sunday edition of The New York Times and as a stand-alone publication...
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Overview
Published in 2007 by Penguin Press, the book is written by Paris-based American journalist Dana ThomasDana Thomas
Dana Thomas is a fashion and culture journalist based in Paris. Born in Washington, D.C. and raised in Wayne, Pa., Thomas earned a B.A...
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In the book, Thomas examines the corporate takeover of the small family-run luxury businesses, and their mission to "democratize" luxury by making it accessible to the masses. These new luxury conglomerates have achieved spectacular success at this by hyping their brands at fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
s, staging provocative commercials, dressing celebrities for red-carpet events, and by making their products readily available through licensing, franchising, outlet malls, and online retailing.
According to Thomas, all of this has led to produces of vastly inferior quality, rampant outsourcing to developing nations, and a massive surge in both counterfeiting and the illicit activities it funds.