David Tai Bornoff is an American writer, Advertising Creative Director, photographer, film director and multimedia artist.

His work has been exhibited internationally and his writing featured in many fashion and music related magazines. His commercial editing work is extensive, including the first GMC commercial to ever air on the super bowl. He is responsible for editing the pop culture hit "ShamWow" directed by pitchman Vince Offer

Vince Offer

Offer "Vince" Shlomi , known as Vince Offer, the ShamWow! Guy, or Headset Vince, is an infomercial pitchman, writer, director, and comedian . Offer's first major work was the 1999 comedy film The Underground Comedy Movie, which was met with negative reception...

. David is the creator and lead editor of the web site www.ifuckinghatethatshit.com which has been featured on Indie 103.1's Morning show with Joe Escalante

Joe Escalante

Joseph Patrick "Joe" Escalante is an American musician, record label owner, radio host, film and music video director, and amateur matador, as well as a former television executive and entertainment lawyer...

 and numerous blogs. He and his wife Alexis own and oversee an Advertising Agency, BornovskiDNA

Early Years

David Tai Bornoff was born in 1980, the son of Denise Kaprelian and Jack Bornoff, both graduates of the School of the Art Institute of Chicago and early pioneers of the Chicago performance art movement. At the age of 5 the family moved to Los Angeles where from an early age his peers and mentors were skateboarders, graffiti writers, musicians, and artists that were considered to be on the fringes of society. David accepted an offer to complete high school at the Los Angeles County High School for the Arts

Los Angeles County High School for the Arts

Los Angeles County High School for the Arts is a Visual and Performing Arts high school located on the campus of California State University, Los Angeles in Los Angeles, California, United States. Founded in 1984, the public, tuition-free school offers both college preparatory courses and...

 where he took early classes in Computer graphics

Computer graphics

Computer graphics are graphics created using computers and, more generally, the representation and manipulation of image data by a computer with help from specialized software and hardware....

 and became the youngest Graphics editor of the Association for Computing Machinery

Association for Computing Machinery

The Association for Computing Machinery is a learned society for computing. It was founded in 1947 as the world's first scientific and educational computing society. Its membership is more than 92,000 as of 2009...

.
David Tai Bornoff holds an undergraduate degree in Fine Arts from Otis College of Art and Design

Otis College of Art and Design

Otis College of Art and Design is an art and design college in Los Angeles, California.The school's programs, accredited by WASC and National Association of Schools of Art and Design, include four-year BFA degrees in illustration, fine arts, graphic design, architecture, landscape design, interior...

 in Los Angeles, and a Post Diplome in Multimedia from The École nationale supérieure des Beaux-Arts

École Nationale Supérieure des Beaux-Arts

The École Nationale Supérieure des Beaux-arts is the distinguished National School of Fine Arts in Paris, France.The École des Beaux-arts is made up of a vast complex of buildings located at 14 rue Bonaparte, between the quai Malaquais and the rue Bonaparte, in the heart of Saint-Germain-des-Près,...

 in Paris.

Advertising

David has won multiple Gold ADDY Awards

Addy Awards

The ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968....

 for editing, directing, and his creative strategies. David is a Board Member of The Joint Photographic Experts Group

Joint Photographic Experts Group

The Joint Photographic Experts Group is the joint committee between ISO/IEC JTC1 and ITU-T that created the JPEG, JPEG 2000, and JPEG XR standards. It is one of two sub-groups of ISO/IEC Joint Technical Committee 1, Subcommittee 29, Working Group 1 - titled as Coding of still pictures...

 (Jpeg), The Moving Picture Experts Group

Moving Picture Experts Group

The Moving Picture Experts Group is a working group of experts that was formed by ISO and IEC to set standards for audio and video compression and transmission. It was established in 1988 by the initiative of Hiroshi Yasuda and Leonardo Chiariglione, who has been from the beginning the Chairman...

, and is an advisor to the Sacramento Film Commission.

Art

• 2001 "Egofugal - Fugue from Ego for the Next Emergence" - Istanbul Biennial
  Istanbul Biennial
  The International Istanbul Biennial is a contemporary art exhibition, held every two years in Istanbul, Turkey, since 1987. The biennial is organised by the İstanbul Foundation for Culture and Arts. The Biennial aims to create a meeting point in İstanbul in the field of visual arts between artists...
  
  , with Seza Paker, curated by Yuko Hasegawa

Writing

• Frank151 - Multiple Issues
• Featured in Modern Painter Magazine
• Featured in Nylon Magazine
• Featured on Gawker
• "The New Dark Ages" by Justin Blyth
• "One Thousand Years This Was a Glacier" (to be published in 2012 by Reserve)

Music

Bornoff formed The Mongrels in late 2009 with musicians Static Shock (producer of Shunda K) and actor Steven Heath. Their website claims they have broken up but the band still plays shows in Los Angeles.