Dakota (cigarette)
Encyclopedia
Dakota was a brand of cigarette
s introduced by R.J. Reynolds Tobacco (RJR) in 1990. Their marketing was targeted towards young blue-collar "virile females", in an attempt to displace the Marlboro brand without diluting Reynolds' dominant Camel
brand's appeal to males.
After test-marketing in Houston, Tucson, Phoenix, and Nashville didn't yield the desired results,
the brand was withdrawn.
Prior to the marketing campaign, its details were leaked to the Washington Post. In spite of the manufacturer's denial to have specifically targeted young females, this revelation sparked widespread discussion of targeted advertising in general in the media.
Cigarette
A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...
s introduced by R.J. Reynolds Tobacco (RJR) in 1990. Their marketing was targeted towards young blue-collar "virile females", in an attempt to displace the Marlboro brand without diluting Reynolds' dominant Camel
Camel (cigarette)
Camel is a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco in the summer of 1913. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Early in 2008 the blend was changed as was the package design.-History:In 1913, R.J...
brand's appeal to males.
After test-marketing in Houston, Tucson, Phoenix, and Nashville didn't yield the desired results,
the brand was withdrawn.
Prior to the marketing campaign, its details were leaked to the Washington Post. In spite of the manufacturer's denial to have specifically targeted young females, this revelation sparked widespread discussion of targeted advertising in general in the media.