DENSO
Encyclopedia
is a global automotive components manufacturer headquartered in the city of Kariya
Kariya, Aichi
is a city located in central Aichi Prefecture, Japan. As of October 2011, the city had an estimated population of 145,955 and a population density of 2890 persons per km²...

, Aichi Prefecture
Aichi Prefecture
is a prefecture of Japan located in the Chūbu region. The region of Aichi is also known as the Tōkai region. The capital is Nagoya. It is the focus of the Chūkyō Metropolitan Area.- History :...

, Japan. Established December 16, 1949 as , in 1996 the company became DENSO Corporation worldwide. DENSO is a member of the Toyota Group
Toyota Group
The is a conglomerate company that work together and mostly share the Toyota brand. The primary companies in the group are Toyota Industries Corporation and Toyota Motor Corporation...

 of companies.

The company is known for creating the QR Code
QR Code
A QR code is a type of matrix barcode first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white...

, a two-dimensional barcoding system which is particularly prevalent in Japan.

As of March 31, 2010 DENSO Corporation consisted of 184 subsidiaries (68 in Japan, 34 in the Americas, 34 in Europe and 48 in Asia/Oceania) with a total of 120,812 employees.. In 2010, DENSO was listed at #232 on the Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

 list with a total revenue of US$ 32,060 million.

Sales

In 2004, DENSO's global sales were distributed as follows:
  • Thermal Systems 34.9%
  • Powertrain Control Systems 22.7%
  • Electronic Systems 14.8%
  • Electric Systems 11.4%
  • Small Motors 7.1%
  • ITS (Intelligent Transportation Systems) 3.6%
  • Industrial Systems, Consumer Products 2.1%
  • Other Automotive 1.4%

Denso International America

Denso International America is the American subsidiary of DENSO Corporation.

In 1970, DENSO Corporation decided to expand overseas from Kariya, Japan to North America. In March 1971 DENSO Sales California, Inc. was founded in Hawthorne, California. The company was staffed with only 12 associates, four of them were Americans. The objective of DENSO Sales California was to promote their air conditioner systems to be options in Japanese-made vehicles.

In May 1975 DENSO Corporation opened a sales division, DENSO Sales, in Southfield, Michigan
Southfield, Michigan
According to the United States Census Bureau, the city has a total area of , of which 0.04% is water. The main branch of the River Rouge runs through Southfield. The city is bounded to the south by Eight Mile Road, its western border is Inkster Road, and to the east it is bounded by Greenfield Road...

.

In September 1975 DENSO International America opened a service center in Cedar Falls, Iowa
Cedar Falls, Iowa
Cedar Falls is a city in Black Hawk County, Iowa, United States, and it is home to one of Iowa's three public universities, the University of Northern Iowa. The population was 39,260 in the 2010 census, an increase from the 36,145 population in the 2000 census...

. This was opened due to an agricultural parts contract with John Deere
John Deere
John Deere was an American blacksmith and manufacturer who founded Deere & Company, one of the largest and leading agricultural and construction equipment manufacturers in the world...

 including starter motors and meters.

DENSO International America employs over 17,000 people at 38 locations between North, Central, and South America. At year end, on March 31, 2008, combined sales totaled $8.3 billion for all American locations.

See also

  • EcoCute
    EcoCute
    The EcoCute is an energy efficient electric heat pump, water heating and supply system that uses heat extracted from the air to heat water for domestic, industrial and commercial use. Instead of the more conventional ammonia or haloalkane gases, EcoCute uses supercritical carbon dioxide as a...

     - CO2 refrigerant
    Refrigerant
    A refrigerant is a substance used in a heat cycle usually including, for enhanced efficiency, a reversible phase change from a liquid to a gas. Traditionally, fluorocarbons, especially chlorofluorocarbons, were used as refrigerants, but they are being phased out because of their ozone depletion...

     based automobile
    Automobile
    An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

     air conditioner

External links

DENSO Corporation Japan DENSO Global DENSO Corporation English
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