Cyber-bullying
Encyclopedia
Cyber-bullying is the use of the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 and related technologies
Telecommunication
Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded...

 to harm other people, in a deliberate, repeated, and hostile manner. As it has become more common in society, particularly among young people, legislation and awareness campaigns have arisen to combat it.

Definition

The term "cyberbullying" was first coined and defined by Bill Belsey
Bill Belsey
For Bill Belsey the politician, look at the bottom of this article.Bill Belsey is a Canadian educator, who has made many important contributions to education....

, as "the use of information and communication technologies to support deliberate, repeated, and hostile behavior by an individual or group, that is intended to harm others."

Cyber-bullying has subsequently been defined as "when the Internet, cell phones or other devices are used to send or post text or images intended to hurt or embarrass another person". Other researchers use similar language to describe the phenomenon.

Cyber-bullying can be as simple as continuing to send e-mail to someone who has said they want no further contact with the sender, but it may also include threat
Threat
Threat of force in public international law is a situation between states described by British lawyer Ian Brownlie as:The 1969 Vienna convention on the Law of Treaties notes in its preamble that both the threat and the use of force are prohibited...

s, sexual remarks, pejorative labels (i.e., hate speech
Hate speech
Hate speech is, outside the law, any communication that disparages a person or a group on the basis of some characteristic such as race, color, ethnicity, gender, sexual orientation, nationality, religion, or other characteristic....

), ganging up on victims by making them the subject of ridicule in forums, and posting false statements as fact aimed at humiliation.

Cyber-bullies may disclose victims' personal data (e.g. real name, address, or workplace/schools) at websites or forums or may pose as the identity of a victim for the purpose of publishing material in their name that defames or ridicules them. Some cyber-bullies may also send threatening and harassing emails and instant messages to the victims, while other post rumors or gossip and instigate others to dislike and gang up on the target.

Kids report being mean to each other online beginning as young as 2nd grade. According to research, boys initiate mean online activity earlier than girls do. However, by middle school, girls are more likely to engage in cyber-bullying than boys do. Whether the bully is male or female, their purpose is to intentionally embarrass others, harass, intimidate, or make threats online to one another. This bullying occurs via email, text messaging, posts to blogs, and Web sites.

Though the use of sexual remarks and threats are sometimes present in cyber-bullying, it is not the same as sexual harassment and does not necessarily involve sexual predators.

Cyber-bullying vs. cyber-stalking

The practice of cyber-bullying is not limited to children and, while the behavior is identified by the same definition in adults, the distinction in age groups is sometimes referred to as cyberstalking
Cyberstalking
Cyberstalking is the use of the Internet or other electronic means to stalk or harass an individual, a group of individuals, or an organization. It may include false accusations, monitoring, making threats, identity theft, damage to data or equipment, the solicitation of minors for sex, or...

 or cyberharassment when perpetrated by adults toward adults, sometimes directed on the basis of sex. Common tactics used by cyber-stalkers are to vandalize a search engine or encyclopedia, to threaten a victim's earnings, employment, reputation, or safety. A repeated pattern of such actions against a target by an adult constitutes cyber-stalking.

Research

In the summer of 2008, researchers Sameer Hinduja (Florida Atlantic University
Florida Atlantic University
Florida Atlantic University, also referred to as FAU or Florida Atlantic, is a public, coeducational, research university located in , United States. The university has six satellite campuses located in the Florida cities of Dania Beach, Davie, Fort Lauderdale, Jupiter, Port St. Lucie, and in Fort...

) and Justin Patchin (University of Wisconsin-Eau Claire
University of Wisconsin-Eau Claire
The University of Wisconsin–Eau Claire is a public liberal arts university located in Eau Claire, Wisconsin, United States. It is part of the University of Wisconsin System and has an annual enrollment of more than 10,000 students...

) published a book on cyber-bullying that summarized the current state of cyber-bullying research. (Bullying Beyond the Schoolyard: Preventing and Responding to Cyberbullying). Their research documents that cyber-bullying instances have been increasing over the last several years. They also report findings from the most recent study of cyber-bullying among middle-school students. Using a random sample of approximately 2000 middle-school students from a large school district in the southern United States, about 10% of respondents had been cyber-bullied in the previous 30 days while over 17% reported being cyber-bullied at least once in their lifetime. While these rates are slightly lower than some of the findings from their previous research, Hinduja and Patchin point out that the earlier studies were predominantly conducted among older adolescents and Internet samples. That is, older youth use the Internet more frequently and are more likely to experience cyber-bullying than younger children.

Surveys and statistics

The National Crime Prevention Council reports that cyber-bullying is a problem that affects almost half of all American teens.

In 2007, Debbie Heimowitz, a Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...

 master's student, created Adina's Deck
Adina's Deck
Adina's Deck is a DVD series, curriculum and intended to educate 9-15 year olds about the growing problem of Cyber Bullying - Harassment via Technology....

, a film based on Stanford accredited research. She worked in focus groups for ten weeks in three schools to learn about the problem of cyber-bullying in Northern California. The findings determined that over 60% of students had been cyber-bullied and were victims of cyber-bullying. The film is now being used in classrooms nationwide as it was designed around learning goals pertaining to problems that students had understanding the topic. The middle school of Megan Meier
Suicide of Megan Meier
Megan Taylor Meier , was an American teenager from Dardenne Prairie, Missouri, who committed suicide by hanging three weeks before her fourteenth birthday. A year later, Meier's parents prompted an investigation into the matter and her suicide was attributed to cyber-bullying through the social...

 is reportedly using the film as a solution to the crisis in their town.

In September 2006, ABC News
ABC News
ABC News is the news gathering and broadcasting division of American broadcast television network ABC, a subsidiary of The Walt Disney Company...

 reported on a survey prepared by I-Safe.Org. This 2004 survey of 1,500 students between grades 4–8 reported:
  • 42% of kids have been bullied while online. One in four have had it happen more than once.
  • 35% of kids have been threatened online. Nearly one in five had had it happen more than once.
  • 21% of kids have received mean or threatening e-mails or other messages.
  • 58% of kids admit someone has said mean or hurtful things to them online. More than four out of ten say it has happened more than once.
  • 58% have not told their parents or an adult about something mean or hurtful that happened to them online.


A 2006 survey by Harris Interactive reported:
  • 43% of U.S. teens having experienced some form of cyber-bullying in the past year.


Similarly, a Canadian study found:
  • 23% of middle-schoolers surveyed had been bullied by e-mail
  • 35% in chat rooms
  • 41% by text messages on their cell phones
  • Fully 41% did not know the identity of the perpetrators.


The Youth Internet Safety Survey-2, conducted by the Crimes Against Children Research Center at the University of New Hampshire
University of New Hampshire
The University of New Hampshire is a public university in the University System of New Hampshire , United States. The main campus is in Durham, New Hampshire. An additional campus is located in Manchester. With over 15,000 students, UNH is the largest university in New Hampshire. The university is...

 in 2005, found that 9% of the young people in the survey had experienced some form of harassment. The survey was a nationally representative telephone survey of 1,500 youth 10–17 years old. One third reported feeling distressed by the incident, with distress being more likely for younger respondents and those who were the victims of aggressive harassment (including being telephoned, sent gifts, or visited at home by the harasser). Compared to youth not harassed online, victims are more likely to have social problems. On the other hand, youth who harass others are more likely to have problems with rule breaking and aggression. Significant overlap is seen — youth who are harassed are significantly more likely to also harass others.

Hinduja and Patchin completed a study in the summer of 2005 of approximately 1,500 Internet-using adolescents and found that over one-third of youth reported being victimized online, and over 16% of respondents admitted to cyber-bullying others. While most of the instances of cyber-bullying involved relatively minor behavior (41% were disrespected, 19% were called names), over 12% were physically threatened and about 5% were scared for their safety. Notably, fewer than 15% of victims told an adult about the incident.

Additional research by Hinduja and Patchin found that youth who report being victims of cyber-bullying also experience stress or strain that is related to offline problem behaviors such as running away from home, cheating on a school test, skipping school, or using alcohol or marijuana. The authors acknowledge that both of these studies provide only preliminary information about the nature and consequences of online bullying, due to the methodological challenges associated with an online survey.

According to a 2005 survey by the National Children's Home
NCH
Action for Children is a national children’s charity in the United Kingdom that supports and speaks out for the most vulnerable and neglected children, young people, families and their communities....

 charity and Tesco Mobile
Tesco Mobile
Tesco Mobile is a mobile virtual network operator in the United Kingdom, the Republic of Ireland and Slovakia. It is operated by Tesco, using the O2 network as its carrier.-United Kingdom:...

 of 770 youth between the ages of 11 and 19, 20% of respondents revealed that they had been bullied via electronic means. Almost three-quarters (73%) stated that they knew the bully, while 26% stated that the offender was a stranger. 10% of responders indicated that another person has taken a picture and/or video of them via a cellular phone camera
Camera phone
A camera phone is a mobile phone which is able to capture still photographs . Since early in the 21st century the majority of mobile phones in use are camera phones....

, consequently making them feel uncomfortable, embarrassed, or threatened. Many youths are not comfortable telling an authority figure about their cyber-bullying victimization for fear their access to technology will be taken from them; while 24% and 14% told a parent or teacher respectively, 28% did not tell anyone while 41% told a friend.

A survey by the Crimes Against Children Research Center at the University of New Hampshire
University of New Hampshire
The University of New Hampshire is a public university in the University System of New Hampshire , United States. The main campus is in Durham, New Hampshire. An additional campus is located in Manchester. With over 15,000 students, UNH is the largest university in New Hampshire. The university is...

 in 2000 found that 6% of the young people in the survey had experienced some form of harassment including threats and negative rumours and 2% had suffered distressing harassment.

Reporting on the results from a meta analysis from European Union countries, Hasebrink et al. (2009) estimated (via median results) that approximately 18% of European young people had been "bullied/harassed/stalked" via the internet and mobile phones. Cyber-harassment rates for young people across the EU member states ranged from 10% to 52%.

The nation-wide Australian Covert Bullying Prevalence Survey (Cross et al., 2009) assessed cyber-bullying experiences among 7,418 students. Rates of cyber-bullying increased with age, with 4.9% of students in Year 4 reporting cyberbullying compared to 7.9% in year nine. Cross et al., (2009) reported that rates of bullying and harassing others were lower, but also increased with age. Only 1.2% of Year 4 students reported cyber-bullying others compared to 5.6% of Year 9 students.

Comparison to traditional bullying

Certain characteristics inherent in online technologies increase the likelihood that they will be exploited for deviant purposes. Unlike physical bullying, electronic bullies can remain virtually anonymous using temporary email accounts, pseudonyms in chat rooms, instant messaging programs, cell-phone text messaging, and other Internet venues to mask their identity; this perhaps frees them from normative and social constraints on their behavior.

Additionally, electronic forums often lack supervision. While chat hosts regularly observe the dialog in some chat rooms in an effort to police conversations and evict offensive individuals, personal messages sent between users (such as electronic mail or text messages) are viewable only by the sender and the recipient, thereby outside the regulatory reach of such authorities. In addition, when teenagers know more about computers and cellular phones than their parents or guardians, they are therefore able to operate the technologies without concern that a parent will discover their experience with bullying (whether as a victim or offender).

Another factor is the inseparability of a cellular phone from its owner, making that person a perpetual target for victimization. Users often need to keep their phone turned on for legitimate purposes, which provides the opportunity for those with malicious intentions to engage in persistent unwelcome behavior such as harassing telephone calls or threatening and insulting statements via the cellular phone’s text messaging capabilities. Cyber-bullying thus penetrates the walls of a home, traditionally a place where victims could seek refuge from other forms of bullying.

Moreover, bullies can gang up on their victims on electronic pages more efficiently than they do in traditional bullying, since there is no limit to the number of people who can join in, following a bullying statement.

One possible advantage for victims of cyber-bullying over traditional bullying is that they may sometimes be able to avoid it simply by avoiding the site/chat room in question. Email addresses and phone numbers can be changed; in addition, most e-mail accounts now offer services that will automatically filter out messages from certain senders before they even reach the inbox, and phones offer similar caller ID functions.

However, this does not protect against all forms of cyber-bullying; publishing of defamatory material about a person on the internet is extremely difficult to prevent and once it is posted, millions of people can potentially download it before it is removed. Some perpetrators may post victims' photos, or victims' edited photos like defaming captions or pasting victims' faces on nude bodies. Examples of famous forums for disclosing personal data or photos to "punish" the "enemies" include the Hong Kong Golden Forum, Live Journal, and more recently JuicyCampus
JuicyCampus
JuicyCampus.com was a website focusing on gossip, rumors, and rants related to colleges and universities in the United States. As of February 5, 2009, it is out of business, and its website now redirects to ....

. Despite policies that describe cyber-bullying as a violation of the terms of service, many social networking Web sites have been used to that end.

United States

Legislation geared at penalizing cyber-bullying has been introduced in a number of U.S. states including New York, Missouri, Rhode Island and Maryland. At least seven states passed laws against digital harassment in 2007. Dardenne Prairie of Springfield, Missouri, passed a city ordinance making online harassment a misdemeanor. The city of St. Charles, Missouri has passed a similar ordinance. Missouri is among other states where lawmakers are pursuing state legislation, with a task forces expected to have “cyberbullying” laws drafted and implemented. In June, 2008, Rep. Linda Sanchez (D-Calif.) and Rep. Kenny Hulshof (R-Mo.) proposed a federal law that would criminalize acts of cyberbullying.

Lawmakers are seeking to address cyber-bullying with new legislation because there's currently no specific law on the books that deals with it. A fairly new federal cyber-stalking law might address such acts, according to Parry Aftab
Parry Aftab
Parry Aftab is an American lawyer specializing in Internet privacy and security law, and is considered "one of the founders of the field of cyberlaw". She is the Executive Director of WiredSafety.org, a volunteer organization dedicated to online safety. She was featured in Chris Hansen's book, To...

, but no one has been prosecuted under it yet. The proposed federal law would make it illegal to use electronic means to "coerce, intimidate, harass or cause other substantial emotional distress."

In August 2008, the California state legislature passed one of the first laws in the country to deal directly with cyber-bullying. The legislation, Assembly Bill 86 2008, gives school administrators the authority to discipline students for bullying others offline or online. This law took effect, January 1, 2009.

A recent ruling first seen in the UK determined that it is possible for an Internet Service Provider
Internet service provider
An Internet service provider is a company that provides access to the Internet. Access ISPs directly connect customers to the Internet using copper wires, wireless or fiber-optic connections. Hosting ISPs lease server space for smaller businesses and host other people servers...

 (ISP) to be liable for the content of sites which it hosts, setting a precedent that any ISP should treat a notice of complaint seriously and investigate it immediately.

criminalizes the making of threats via Internet.

Harmful effects

Research had demonstrated a number of serious consequences of cyber-bullying victimization. For example, victims have lower self-esteem, increased suicidal ideation, and a variety of emotional responses, retaliating, being scared, frustrated, angry, and depressed.

One of the most damaging effects is that a victim begins to avoid friends and activities, often the very intention of the cyber-bully.

Cyber-bullying campaigns are sometimes so damaging that victims have committed suicide. There are at least four examples in the United States where cyber-bullying has been linked to the suicide of a teenager. The suicide of Megan Meier
Suicide of Megan Meier
Megan Taylor Meier , was an American teenager from Dardenne Prairie, Missouri, who committed suicide by hanging three weeks before her fourteenth birthday. A year later, Meier's parents prompted an investigation into the matter and her suicide was attributed to cyber-bullying through the social...

 is a recent example that led to the conviction of the adult perpetrator of the attacks.

Intimidation, emotional damage, suicide

The reluctance youth have in telling an authority figure about instances of cyber-bullying has led to fatal outcomes. At least three children between the ages of 12 and 13 have committed suicide due to depression brought on by cyber-bullying, according to reports by USA Today and the Baltimore Examiner. These would include the suicide of Ryan Halligan and the suicide of Megan Meier
Suicide of Megan Meier
Megan Taylor Meier , was an American teenager from Dardenne Prairie, Missouri, who committed suicide by hanging three weeks before her fourteenth birthday. A year later, Meier's parents prompted an investigation into the matter and her suicide was attributed to cyber-bullying through the social...

, the latter of which resulted in United States v. Lori Drew
United States v. Lori Drew
United States v. Lori Drew was a criminal case in which Lori Drew was convicted and then subsequently acquitted of violations of the Computer Fraud and Abuse Act over the "cyber-bullying" of a 13 year old, Megan Meier...

.

Lost revenue, threatened earnings, defamation

Studies are being conducted by large companies to gauge loss of revenue through malicious false postings. Cyberstalkers seek to damage their victim's earnings, employment, reputation, or safety. A 2008 High Court ruling determined that, generally speaking, slander is when a defamatory statement has been made orally without justification. Libelous statements are those that are recorded with some degree of permanence. This would include statements made by email or on online bulletin boards.

Adults and the workplace

Cyber-bullying is not limited to personal attacks or children. Cyberharassment, referred to as cyberstalking when involving adults, takes place in the workplace or on company web sites, blogs or product reviews.

A survey of 1,072 workers by the Dignity and Work Partnership found that one in five had been bullied at work by e-mail and research has revealed 1 in 10 UK employees believes cyber-bullying is a problem in their workplace.

Cyber-bullying can occur in product reviews along with other consumer-generated data are being more closely monitored and flagged for content that is deemed malicious and biased as these sites have become tools to cyberbully by way of malicious requests for deletion of articles, vandalism
Vandalism
Vandalism is the behaviour attributed originally to the Vandals, by the Romans, in respect of culture: ruthless destruction or spoiling of anything beautiful or venerable...

, abuse of administrative positions, and ganging up on products to post "false" reviews and vote products down.

Cyberstalkers use posts, forums, journals and other online means to present a victim in a false and unflattering light. The question of liability for harassment and character assassination is particularly salient to legislative protection since the original authors of the offending material are, more often than not, not only anonymous, but untraceable. Nevertheless, abuse should be consistently brought to company staffers' attention.

Recognition of adult and workplace cyber-bullying tactics

Common tactics used by cyberstalkers is to vandalize a search engine or encyclopedia, to threaten a victim's earnings, employment, reputation, or safety. Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target. While motives vary, whether romantic, a business conflict of interest, or personal dislike, the target is commonly someone whose life the stalker sees or senses elements lacking in his or her own life. Web-based products or services leveraged against cyberstalkers in the harassment or defamation of their victims.

The source of the defamation seems to come from four types of online information purveyors: Weblogs, industry forums or boards, and commercial Web sites. Studies reveal that while some motives are personal dislike, there is often direct economic motivation by the cyberstalker, including conflict of interest, and investigations reveal the responsible party is an affiliate or supplier of a competitor, or the competitor itself.

Spain

There are multiple non-profit organizations that fight cyberbullying and cyberstalking. They advise victims, provide awareness campaigns, and report offenses to the police. These NGOs include the Protégeles, PantallasAmigas, Foundation Alia2
Foundation Alia2
The Alia2 Foundation is a Spanish nonprofit organization whose goal is to stop internet child grooming to prevent child abduction and rape. Alia2 works together with other public entities to combat this threat by educating parents and children how to use new technologies responsibly....

, the non-profit initiative Actúa Contra el Ciberacoso, the National Communications Technology Institute (INTECO), the Agency of Internet quality, the Agencia Española de Protección de Datos, the Oficina de Seguridad del Internauta, the Spanish Internet users' Association, the Internauts' Association, and the Spanish Association of Mothers and Parents Internauts. The Government of Castile and León
Castile and León
Castile and León is an autonomous community in north-western Spain. It was so constituted in 1983 and it comprises the historical regions of León and Old Castile...

 has also created a Plan de Prevención del Ciberacoso y Promoción de la Navegación Segura en Centro Escolares, and the Government of the Canary Islands
Canary Islands
The Canary Islands , also known as the Canaries , is a Spanish archipelago located just off the northwest coast of mainland Africa, 100 km west of the border between Morocco and the Western Sahara. The Canaries are a Spanish autonomous community and an outermost region of the European Union...

 has created a portal on the phenomenon called Viveinternet.

United Kingdom

Cyber-bullying was the subject of a forum at the British House of Commons
British House of Commons
The House of Commons is the lower house of the Parliament of the United Kingdom, which also comprises the Sovereign and the House of Lords . Both Commons and Lords meet in the Palace of Westminster. The Commons is a democratically elected body, consisting of 650 members , who are known as Members...

 chaired by Tim Loughton
Tim Loughton
Timothy Paul Loughton is a British Conservative Party politician, and has been Member of Parliament for East Worthing and Shoreham since the 1997 general election...

 and Louise Burfitt-Dons
Louise Burfitt-Dons
Louise Olivian Burfitt-Dons is an English writer, humanitarian and global warming campaigner who is best known for her anti-bullying activism as the founder of the charity Act Against Bullying....

 of Act Against Bullying
Act Against Bullying
Act Against Bullying is a national charity in the United Kingdom. It was founded in 2003 by Louise Burfitt-Dons. The charity's purpose is to help children who are bullied at school - by providing them with confidential advice - and to campaign to raise public awareness of the suffering of victims...

.

United States

In March 2007, the Advertising Council in the United States, in partnership with the National Crime Prevention Council, U.S. Department of Justice, and Crime Prevention Coalition of America, joined to announce the launch of a new public service advertising campaign designed to educate preteens and teens about how they can play a role in ending cyber-bullying.

A Pew Internet and American Life survey found that 33% of teens were subject to some sort of cyber-bullying.

January 20, 2008 – the Boy Scouts of America
Boy Scouts of America
The Boy Scouts of America is one of the largest youth organizations in the United States, with over 4.5 million youth members in its age-related divisions...

's 2008 edition of The Boy Scout Handbook
Boy Scout Handbook
The Boy Scout Handbook is the official handbook of the Boy Scouts of America. It is a descendant of Baden-Powell's original handbook, Scouting for Boys, which has been the basis for Scout handbooks in many countries, with some variations to the text of the book depending on each country's codes and...

 addresses how to deal with online bullying. A new First Class rank requirements adds: "Describe the three things you should avoid doing related to use of the Internet. Describe a cyberbully and how you should respond to one."
January 31, 2008 – KTTV
KTTV
KTTV, channel 11, is an owned-and-operated television station of the News Corporation-owned Fox Broadcasting Company, located in Los Angeles, California. Serving the vast Los Angeles metropolitan area, KTTV is a sister station to KCOP , Los Angeles' MyNetworkTV station...

 Fox 11 News based in Los Angeles put out a report about organized cyber-bullying on sites like Stickam
Stickam
Stickam is a website devoted to live-streaming video, featuring both professional and user-generated content. The site launched in 2005. Stickam features user-submitted pictures, audio, video, and most prominently, live streaming video chat...

 by people who call themselves "/b/rothas
Anonymous (group)
Anonymous is an international hacking group, spread through the Internet, initiating active civil disobedience, while attempting to maintain anonymity. Originating in 2003 on the imageboard 4chan, the term refers to the concept of many online community users simultaneously existing as an anarchic,...

". The site had put out report on July 26, 2007, about a subject that partly featured cyberbullying titled "hackers on steroids".

June 2, 2008 – Parents, teens, teachers, and Internet executives came together at Wired Safety's International Stop Cyberbullying Conference, a two-day gathering in White Plains, New York and New York City. Executives from Facebook, Verizon, MySpace, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, and many others talked with hundreds about how to better protect themselves, personal reputations, kids and businesses online from harassment. Sponsors of the conference included McAfee
McAfee
McAfee, Inc. is a computer security company headquartered in Santa Clara, California, USA. It markets software and services to home users, businesses and the public sector. On August 19, 2010, electronics company Intel agreed to purchase McAfee for $7.68 billion...

, AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...

, Disney
The Walt Disney Company
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...

, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....

, Girl Scouts of the USA
Girl Scouts of the USA
The Girl Scouts of the United States of America is a youth organization for girls in the United States and American girls living abroad. It describes itself as "the world's preeminent organization dedicated solely to girls". It was founded by Juliette Gordon Low in 1912 and was organized after Low...

, WiredTrust, Children’s Safety Research and Innovation Centre, KidZui.com and others. This conference was being delivered in conjunction and with the support of Pace University. Topics addressed included cyberbullying and the law, with discussions about laws governing cyberbullying and how to distinguish between rudeness and criminal harassment. Additional forums addressed parents’ legal responsibilities, the need for more laws, how to handle violent postings of videos be handled, as well as the differentiation between free speech and hate speech. Cyberharassment vs. cyberbullying was a forefront topic, where age makes a difference and abusive internet behavior by adults with repeated clear intent to harm, ridicule or damage a person or business was classified as stalking
Stalking
Stalking is a term commonly used to refer to unwanted and obsessive attention by an individual or group to another person. Stalking behaviors are related to harassment and intimidation and may include following the victim in person and/or monitoring them via the internet...

 harassment vs. bullying by teens and young adults.

Community support

A number of businesses and organizations are in coalition to provide awareness, protection and recourse for the escalating problem. Some aim to inform and provide measures to avoid as well as effectively terminate cyber-bullying and cyber-harassment. Anti-bullying charity Act Against Bullying
Act Against Bullying
Act Against Bullying is a national charity in the United Kingdom. It was founded in 2003 by Louise Burfitt-Dons. The charity's purpose is to help children who are bullied at school - by providing them with confidential advice - and to campaign to raise public awareness of the suffering of victims...

 launched the CyberKind campaign in August 2009 to promote positive internet usage.

Firms have developed tools to help parents combat cyberbullying. In 2008, the company Vanden unveiled a tool that allows children to instantly notify selected adults when they are bullied or harassed online. CyberBully Alert also documents the threatening message by saving a screen shot of the child's computer when the child triggers an alert. CyberPatrol and LookBothWays are two firms that keep up with internet trends.

In 2007, YouTube introduced the first Anti-Bullying Channel for youth, (BeatBullying) engaging the assistance of celebrities to tackle the problem.

Mossley Hollins High School in Manchester has recently taken the national lead in developing resources and material in the UK for schools and services to use. Will Aitken, coordinator of ICT, recently organized the countries first cyber-bullying awareness day for students and parents.

In March 2010, a 17 year old girl named Alexis Skye Pilkington was found dead in her room by her parents. Her parents claimed that after repeated cyber-bullying she was driven to suicide. Shortly after her death, attacks resumed. Members of an online website forum, referred to as "eBaums World", "Baums", and "EB", began trolling
Troll (Internet)
In Internet slang, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response...

 teens' memorial pages on the social networking site Facebook. Comments included expressions of pleasure over the death, with pictures of what seemed to be a banana as their profile pictures. Family and friends of the deceased teen responded by creating Facebook groups denouncing cyber-bullying and trolling, with logos of bananas behind a red circle with a diagonal line through it.

In media and pop culture

  • Adina's Deck
    Adina's Deck
    Adina's Deck is a DVD series, curriculum and intended to educate 9-15 year olds about the growing problem of Cyber Bullying - Harassment via Technology....

    — a film about three 8th-graders who help their friend who's been cyber-bullied.
  • Let's Fight It Together— a film produced by Childnet International
    Childnet
    Childnet International is a registered UK charity that is working towards making the Internet safer for children. They offer online safety advice to parents, young people and teachers.-History and mission:...

     to be used in schools to support discussion and awareness-raising around cyber-bullying.
  • Odd Girl Out
    Odd Girl Out
    Odd Girl Out is a 2005 drama telefilm starring Alexa Vega, Lisa Vidal, Elizabeth Rice, Alicia Morton, Leah Pipes, Shari Dyon Perry, Joey Nappo, and Chad Biagini. First aired April 4, 2005 on Lifetime, the film is based on the book Odd Girl Out: The Hidden Culture of Aggression in Girls by Rachel...

    — a film about a girl who is bullied at school and online.
  • At a Distance— a short film produced by NetSafe
    Netsafe
    NetSafe, the programme of New Zealand's Internet Safety Group , promotes and supports the confident, safe and responsible use of the internet and electronic communication technology, for all New Zealanders.- Membership :...

     for the 8-12-year-old audience. It highlights forms and effects of cyber-bullying and the importance of bystanders.
  • Cyberbully (film)
    Cyberbully (film)
    Cyberbully is a film that premiered on July 17, 2011 on ABC Family. ABC Family worked with Seventeen Magazine to make the film, and hopes it will "delete digital drama". The film tells the story of a teenage girl who is bullied online...

    — an TV movie broadcast July 17, 2011 on ABC Family
    ABC Family
    ABC Family, stylized as abc family, is an American television network, owned by ABC Family Worldwide Inc., a subsidiary of the Disney-ABC Television Group division of The Walt Disney Company...

    . Similar to Odd Girl Out, it too depicts a girl who is bullied at school and online.

See also

Further reading

  • Berson, I. R., Berson, M. J., & Ferron, J. M.(2002).Emerging risks of violence in the digital age: Lessons for educators from an online study of adolescent girls in the United States.Journal of School Violence, 1(2), 51–71.
  • Burgess-Proctor, A., Patchin, J. W., & Hinduja, S. (2009). Cyberbullying and online harassment: Reconceptualizing the victimization of adolescent girls. In V. Garcia and J. Clifford [Eds.]. Female crime victims: Reality reconsidered. Upper Saddle River, NJ: Prentice Hall. In Print.
  • Keith, S. & Martin, M. E. (2005). Cyber-bullying: Creating a Culture of Respect in a Cyber World.Reclaiming Children & Youth, 13(4), 224–228.
  • Hinduja, S. & Patchin, J. W. (2007). Offline Consequences of Online Victimization: School Violence and Delinquency. Journal of School Violence, 6(3), 89–112.
  • Hinduja, S. & Patchin, J. W. (2008). Cyberbullying: An Exploratory Analysis of Factors Related to Offending and Victimization. Deviant Behavior, 29(2), 129–156.
  • Hinduja, S. & Patchin, J. W. (2009). Bullying beyond the Schoolyard: Preventing and Responding to Cyberbullying. Thousand Oaks, CA: Sage Publications.
  • Patchin, J. & Hinduja, S. (2006). Bullies Move beyond the Schoolyard: A Preliminary Look at Cyberbullying. Youth Violence and Juvenile Justice', 4(2), 148–169.
  • Tettegah, S. Y., Betout, D., & Taylor, K. R. (2006). Cyber-bullying and schools in an electronic era. In S. Tettegah & R. Hunter (Eds.) Technology and Education: Issues in administration, policy and applications in k12 school. PP. 17–28. London: Elsevier.
  • Wolak, J. Mitchell, K.J., & Finkelhor, D. (2006). Online victimization of youth: 5 years later. Alexandria, VA: National Center for Missing & Exploited Children. Available at unh.edu
  • Ybarra, M. L. & Mitchell, J. K. (2004). Online aggressor/targets, aggressors and targets: A comparison of associated youth characteristics. Journal of Child Psychology and Psychiatry, 45, 1308–1316.
  • Ybarra ML (2004). Linkages between depressive symptomatology and Internet harassment among young regular Internet users. Cyberpsychol and Behavior. Apr;7(2):247-57.
  • Ybarra ML, Mitchell KJ (2004). Youth engaging in online harassment: associations with caregiver-child relationships, Internet use, and personal characteristics. Journal of Adolescence. Jun;27(3):319-36.
  • Frederick S. Lane, Cybertraps for the Young, (Chicago: NTI Upstream, 2011)

External links

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