Crosscurrents
Encyclopedia
Crosscurrents is a half-hour evening newsmagazine
Newsmagazine
A news magazine is a typed, printed, and published piece of paper, magazine or a radio or television program, usually weekly, featuring articles or segments on current events...

 from KALW
KALW
KALW is a public radio station based in San Francisco, California. Its HD FM radio signal is broadcast over the immediate San Francisco Bay Area at 91.7 MHz, and is webcast with live streaming audio.-Background:...

 Public Radio in San Francisco. The show launched on August 4, 2008, and is co-hosted by Holly Kernan and Hana Baba. Crosscurrents is a continuation of KALW's Public Interest Reporting project, which began in 2003 with the stated goal of promoting in-depth, local, not-for-profit reporting at a time of media consolidation and cutbacks.

Members of the Crosscurrents team have won awards including the Society of Professional Journalists
Society of Professional Journalists
The Society of Professional Journalists , formerly known as Sigma Delta Chi, is one of the oldest organizations representing journalists in the United States. It was established in April 1909 at DePauw University, and its charter was designed by William Meharry Glenn. The ten founding members of...

 Northern California Award for Best Explanatory Journalism in Broadcast, and the 2008 RTNDA Regional Edward R. Murrow Award for Continuing Coverage.

Crosscurrents is broadcast Monday through Thursday from 5:00 to 5:30 p.m. on 91.7 FM in the San Francisco Bay Area, and streams live. The show is also available as a podcast via the program's website.

Crosscurrents is funded through a combination of grants and listener contributions to KALW.

Show contents

Crosscurrents shows combine coverage of key local news stories with sound-rich features
Feature story
- Published Features & news :While the distinction between published features and news is often clear, when approached conceptually there are few hard boundaries between the two. It is quite possible to write a feature in the style of a news story, for instance...

 highlighting the arts and culture of the Bay Area. Crosscurrents hosts have interviewed newsmakers including Oakland Mayor Ron Dellums
Ron Dellums
Ronald Vernie "Ron" Dellums served as Oakland's forty-fifth mayor. From 1971 to 1998, he was elected to thirteen terms as a Member of the U.S...

, California Superintendent of Public Instruction Jack O'Connell
Jack O'Connell
Jack T. O'Connell is an American politician and the former 26th California State Superintendent of Public Instruction, having been elected to the post in November 2002 with 61% of the vote. He was re-elected to his post by receiving a majority of the vote in the Primary election on June 6, 2006,...

, and author Van Jones
Van Jones
Anthony Kapel "Van" Jones is an American environmental advocate, civil rights activist, and attorney. Jones is a co-founder of three non-profit organizations. In 1996, he founded the Ella Baker Center for Human Rights, a California non-governmental organization working for alternatives to violence...

. The features include a segment called "Meet Your Neighbors", in which a reporter learns about a certain character or community by interacting with total strangers, "Muni Diaries", which airs listeners' stories about experiences on public transit, and "The Source", which explains how different neighborhoods got their names. The show also features "DIY" segments, "Reality Check" pieces debunking public officials' questionable statements, and "Brain Vitamin" reports, which break down complex scientific and technical subjects.

Promotion

Crosscurrents has been running advertisements in the Bay Area weekly newspaper The San Francisco Bay Guardian since October 8, 2008, with the tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...

 "We Go Deeper." The show also has a page on Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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