Critical mass (agency)
Encyclopedia
Critical Mass is an interactive marketing agency based in Calgary, Alberta, Canada. Founded in 1996 (celebrating their 15th year in business in 2011), they have expanded to include primary offices in Chicago
and Toronto
. Account offices exist in, New York
, Tennessee
, London
, and their most recent office in Costa Rica which they named "The Hangar".
A small company of about 650 people, Critical Mass only works with larger organizations, and is viewed as a "boutique" agency. Despite its small size, Critical Mass is recognized as a leader by Forrester Research
.
In 1999, Critical Mass became half-owned by the Omnicom Group
. Some of Critical Mass' direct competitors include:
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
and Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
. Account offices exist in, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Tennessee
Tennessee
Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, and their most recent office in Costa Rica which they named "The Hangar".
A small company of about 650 people, Critical Mass only works with larger organizations, and is viewed as a "boutique" agency. Despite its small size, Critical Mass is recognized as a leader by Forrester Research
Forrester Research
Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research has five research centers in the US: Cambridge, Massachusetts; New York, New York; San Francisco, California;...
.
In 1999, Critical Mass became half-owned by the Omnicom Group
Omnicom Group
Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...
. Some of Critical Mass' direct competitors include:
- Avenue A/RazorfishAvenue A/RazorfishRazorfish Inc. is one of the world's largest interactive agencies. Razorfish provides services including digital advertising and content creation, media buying, strategic counsel, analytics, technology and user experience...
- Agency.comAgency.comAgency.com is an interactive marketing agency based in New York City with offices worldwide. The company is a part of Omnicom Group Inc. and has approximately 500 employees in eleven offices on three continents...
- Organic (agency)