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Credibility



 
 
Credibility refers to the objective and subjective components of the believability of a source or message.

Traditionally, credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is a based more on subjective factors, but can include objective measurements such as established reliability. Expertise can be similarly subjectively perceived, but also includes relatively objective characteristics of the source or message (e.g., credentials, certification or information quality).






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Credibility refers to the objective and subjective components of the believability of a source or message.

Traditionally, credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is a based more on subjective factors, but can include objective measurements such as established reliability. Expertise can be similarly subjectively perceived, but also includes relatively objective characteristics of the source or message (e.g., credentials, certification or information quality). Secondary components of credibility include source dynamism (charisma) and physical attractiveness.

Credibility online has become an important topic since the mid-1990s, as the web has increasingly become an information resource. The highlights recent and ongoing work in this area, including recent consideration of digital media, youth, and credibility. In addition, the at Stanford University has studied web credibility and proposed the principal components of online credibility and a general theory called .

Journalistic credibility


According to the Society of Professional Journalists code of ethics
Code of Ethics

Code of Ethics can refer to:* Ethical code, a code of professional responsibility, noting what behaviors are "ethical".* Code of Ethics , a 90's Christian New Wave/Pop band...
, professional integrity
Integrity

Integrity comprises perceived consistency of actions, values, methods, measures and principles. As a holism concept, it judges the quality of a system in terms of its ability to achieve its own goals....
 is the cornerstone of a journalists credibility.

Scientific credibility

Scientific credibility has been defined as the extent to which science in general is recognized as a source of reliable information about the world. The term has also been applied more narrowly, as an assessment of the credibility of the work of an individual scientist or a field of research. Here, the phrase refers to how closely the work in question adheres to scientific principles, such as the scientific method
Scientific method

Scientific method refers to techniques for investigating phenomenon, acquiring new knowledge, or correcting and integrating previous knowledge. To be termed scientific, a method of inquiry must be based on gathering observable, empirical and Measure evidence subject to specific principles of reasoning....
. The method most commonly-used to assess the quality of science is peer review
Peer review

Peer review is the process of subjecting an author's Scholarly method work, research, or ideas to the scrutiny of others who are experts in the same field....
 and then publication as part of the scientific literature
Scientific literature

Scientific literature comprises scientific publications that report original empirical and theoretical work in the natural science and social sciences, and within a scientific field is often abbreviated as the literature....
. Other approaches include the collaborative assessment of a topic by a group of experts, this process can produce reviews such as those published by the Cochrane Collaboration
Cochrane Collaboration

The Cochrane Collaboration is a group of over 15,000 volunteers in more than 90 countries who apply a rigorous, systematic process to review the effects of health care interventions tested in biomedical randomized controlled trials....
, or the Intergovernmental Panel on Climate Change
Intergovernmental Panel on Climate Change

The Intergovernmental Panel on Climate Change is a scientific intergovernmental body tasked to risk management of climate change caused by human activity....
.

The general public can give a great deal of weight to perceptions of scientific authority in their decisions on controversial issues that involve scientific research, such as biotechnology
Biotechnology

Biotechnology is technology based on biology, especially when used in agriculture, food science, and medicine. United Nations Convention on Biological Diversity defines biotechnology as:...
. However, both the credibility and authority of science is questioned by groups with non-mainstream views, such as some advocates of alternative medicine
Alternative medicine

The term alternative medicine, as used in the modern western world, encompasses any healing practice "that does not fall within the realm of conventional medicine"....
, or those who dispute the scientific consensus
Scientific consensus

Scientific consensus is the collective judgment, position, and opinion of the scientific community of scientists in a Scientific discipline of study....
 on a topic, such as AIDS denialists.

See also

  • Objectivity
    Objectivity (journalism)

    Objectivity is a significant principle of journalistic professionalism. Journalistic objectivity can refer to fairness, disinterestedness, factuality, and nonpartisanship, but most often encompasses all of these qualities....
  • Integrity
    Integrity

    Integrity comprises perceived consistency of actions, values, methods, measures and principles. As a holism concept, it judges the quality of a system in terms of its ability to achieve its own goals....
  • Witness
    Witness

    A witness is someone who has firsthand knowledge about a crime or dramatic event through their senses , and can help certify important considerations to the crime or event....
  • Centre for Research on the Epidemiology of Disasters (CRED)
  • Source criticism
    Source criticism

    This entry is about source evaluation in an interdisciplinary context and thus not limited to some discipline-specific understanding of the term "source criticism"....
  • Expertise finding
    Expertise finding

    What is expertise? The Oxford English Dictionary defines "expertise" as follows: a. Expert Opinion or Knowledge, often obtained through the action of submitting a matter to, and its consideration by, Expert; an expert's appraisal, valuation, or report....
  • Indie cred
    Indie Cred

    Indie cred, a term similar to "street cred," describes the authenticity of an independent band . Having indie cred is crucial for such a band to be critically and popularly well received by people in the indie scene....


Credibility Research Reviews

  • Metzger, M. J., Flanagin, A. J., Eyal, K., Lemus, D. R., & McCann, R. (2003). Credibility in the 21st century: Integrating perspectives on source, message, and media credibility in the contemporary media environment. In P. Kalbfleisch (Ed.), Communication Yearbook 27 (pp. 293-335). Mahwah, NJ: Lawrence Erlbaum.
  • Rieh, S. Y. & Danielson, D. R. (2007). Credibility: A multidisciplinary framework. In B. Cronin (Ed.), Annual Review of Information Science and Technology (Vol. 41, pp. 307-364). Medford, NJ: Information Today.


Literature

  • Chesney, T. (2006). An empirical examination of Wikipedia’s credibility. First Monday, 11(11), URL: http://firstmonday.org/issues/issue11_11/chesney/index.html
  • Flanagin, A. J., & Metzger, M. J. (2007). The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information. New Media & Society, 9(2), 319-342. Available at: http://www.comm.ucsb.edu/documents/flanaginmetzger.pdf
  • Mattus, Maria (2007). Finding Credible Information: A Challenge to Students Writing Academic Essays. Human IT 9(2), 1-28. Hentet 2007-09-04 fra: http://www.hb.se/bhs/ith/2-9/mm.pdf
  • Metzger, M. J., Flanagin, A. J., Eyal, K., Lemus, D. R., & McCann, R. (2003). Credibility in the 21st century: Integrating perspectives on source, message, and media credibility in the contemporary media environment. In P. Kalbfleisch (Ed.), Communication Yearbook 27 (pp. 293-335). Mahwah, NJ: Lawrence Erlbaum. Available at: http://www.comm.ucsb.edu/publications/flanagin/Metzger%20Flanagin%20et%20al%202003%20(CY).pdf
  • Metzger, M. J., & Flanagin, A. J. (Eds.) (2008). Digital Media, Youth, and Credibility. Cambridge: MIT Press. Available at: http://www.mitpressjournals.org/toc/dmal/-/2
  • Rieh, Soo Young & Danielson, David R. (2007). Credibility: A multidisciplinary framework. Annual Review of Information Science and Technology, 41, 307-364.
  • Savolainen, R. (2007). Media credibility and cognitive authority. The case of seeking orienting information. Information Research, 12(3) paper 319. Available at http://InformationR.net/ir/12-3/paper319.html