Company style
Encyclopedia
Company style or Company painting (kampani kalam in Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

) is a term for a hybrid Indo-European style of paintings made in India by Indian artists, many of whom worked for European patrons in the British East India Company
British East India Company
The East India Company was an early English joint-stock company that was formed initially for pursuing trade with the East Indies, but that ended up trading mainly with the Indian subcontinent and China...

 or other foreign Companies in the 18th and 19th centuries. The style blended traditional elements from Rajput
Rajput
A Rajput is a member of one of the patrilineal clans of western, central, northern India and in some parts of Pakistan. Rajputs are descendants of one of the major ruling warrior classes in the Indian subcontinent, particularly North India...

 and Mughal painting
Mughal painting
Mughal painting is a particular style of South Asian painting, generally confined to miniatures either as book illustrations or as single works to be kept in albums, which emerged from Persian miniature painting, with Indian Hindu, Jain, and Buddhist influences, and developed largely in the court...

 with a more Western treatment of perspective, volume and recession. Most paintings were small, reflecting the Indian miniature
Miniature (illuminated manuscript)
The word miniature, derived from the Latin minium, red lead, is a picture in an ancient or medieval illuminated manuscript; the simple decoration of the early codices having been miniated or delineated with that pigment...

 tradition, but the natural history paintings of plants and birds were usually life size.

Leading centres were the main British settlements of Calcutta, Madras (Chennai), Delhi
Delhi
Delhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census...

, Lucknow
Lucknow
Lucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division....

, Patna
Patna
Paṭnā , is the capital of the Indian state of Bihar and the second largest city in Eastern India . Patna is one of the oldest continuously inhabited places in the world...

 and the Maratha
Maratha
The Maratha are an Indian caste, predominantly in the state of Maharashtra. The term Marāthā has three related usages: within the Marathi speaking region it describes the dominant Maratha caste; outside Maharashtra it can refer to the entire regional population of Marathi-speaking people;...

 court of Thanjavur. Subjects included portraits, landscapes and views, and scenes of Indian people, dancers and festivals. Series of figures of different caste
Caste
Caste is an elaborate and complex social system that combines elements of endogamy, occupation, culture, social class, tribal affiliation and political power. It should not be confused with race or social class, e.g. members of different castes in one society may belong to the same race, as in India...

s or trades were particular favourites, with an emphasis on differences in costume; now they are equally popular as subjects for analysis by historians of the imperialist mentality. Portfolios of animal or botanical subjects were also commissioned, and some erotic subjects. Architectural subjects were popular, usually done in a detailed and frontal style more like that of an architectural draftsman than the Romanticised style used by most European painters visiting India. The techniques varied, but mostly drew on Western watercolour technique, from which "transparency of texture, soft tones and modelling in broad strokes" were borrowed.

Paintings were mostly on paper, but sometimes on ivory
Ivory
Ivory is a term for dentine, which constitutes the bulk of the teeth and tusks of animals, when used as a material for art or manufacturing. Ivory has been important since ancient times for making a range of items, from ivory carvings to false teeth, fans, dominoes, joint tubes, piano keys and...

, especially those from Delhi. They were mostly intended to be kept in portfolios or albums; the muraqqa
Muraqqa
A Muraqqa is an album in book form containing Islamic miniature paintings and specimens of Islamic calligraphy, normally from several different sources, and perhaps other matter...

 or album was very well-established among Indian collectors, though usually including calligraphy
Calligraphy
Calligraphy is a type of visual art. It is often called the art of fancy lettering . A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner"...

 as well, as least in Muslim examples. The style developed in the second half of the 18th century, and by the early nineteenth century production was at a considerable level, with many of the cheaper paintings being copied by rote. By the 19th century many artists had shops to sell the work and workshops to produce it.
Large-scale patrons included Colonel James Skinner
James Skinner
James Skinner may refer to:*James Skinner , 19th century Anglo-Indian soldier, founder of cavalry regiments, Skinner's Horse and 3rd Skinner's Horse*James John Skinner , Irish-born Zambian and Malawian jurist...

 of Skinner's Horse fame, who had a Rajput
Rajput
A Rajput is a member of one of the patrilineal clans of western, central, northern India and in some parts of Pakistan. Rajputs are descendants of one of the major ruling warrior classes in the Indian subcontinent, particularly North India...

 mother, and for natural history paintings, Mary Impey, wife of Elijah Impey
Elijah Impey
Sir Elijah Impey was a British judge, at one time chief justice of Bengal and MP for New Romney.He was born the youngest son of Elijah Impey and his wife Martha, daughter of James Fraser and was educated at Westminster School with Warren Hastings, who was his intimate friend throughout life...

, who commissioned over three hundred, and the Marquess Wellesley
Richard Wellesley, 1st Marquess Wellesley
Richard Colley Wesley, later Wellesley, 1st Marquess Wellesley, KG, PC, PC , styled Viscount Wellesley from birth until 1781, was an Anglo-Irish politician and colonial administrator....

, brother of the first Duke of Wellington
Arthur Wellesley, 1st Duke of Wellington
Field Marshal Arthur Wellesley, 1st Duke of Wellington, KG, GCB, GCH, PC, FRS , was an Irish-born British soldier and statesman, and one of the leading military and political figures of the 19th century...

, who had over 2,500. There were equivalent movements, but much smaller, around the French and Portuguese possessions in India, and in other South Asian areas like Burma and Ceylon.

The arrival of photography was a direct blow for the style, but it survived into the 20th century, Ishwari Prasad of Patna
Patna
Paṭnā , is the capital of the Indian state of Bihar and the second largest city in Eastern India . Patna is one of the oldest continuously inhabited places in the world...

, who died in 1950, being perhaps the last notable exponent. In the late 19th century the British established several Schools of Art, where a yet more Westernised version of the style was taught, later in competition with other styles.

Further reading

  • Archer, Mildred and William G., Indian Painting for the British, 1770–1880 (1955)
  • Archer, Mildred. Company Paintings: Indian Paintings of the British Period. London: Victoria and Albert Museum, 1992.
  • Welch, Stuart Cary. Room for Wonder: Indian Court Painting during the British Period, 1760–1880. Exhibition catalogue. New York: American Federation of Arts, 1978.

External links

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