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Commercial Signage

 
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Commercial signage identifies a business or similar entity, assists in wayfinding
Wayfinding

Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigation from place to place.Wayfinding is often used to refer to traditional navigation methods used by indigenous peoples....
 and attracts customers. In societies where literacy is not widespread, such signs are necessarily primarily based on images rather than words. Since the rise of mass literacy
Literacy

The traditional definition of literacy is considered to be the ability to read and write, or the ability to use language to Reading , Writing, Listening, and Speech communication....
, such signs generally include the name of the business, often in the form of a logo
Logo

A logo is a graphical element that, together with its logotype form a trademark or commercial brand. Typically, a logo's design is for immediate recognition....
, but also continue often to use images in addition to and in the place of words.

Types of commercial signage
Signs come in various shapes and forms, and each commercial sign has the purpose of identifying or attracting business for the sign owner displaying the sign.






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Saracens Head Pub Sign
Commercial signage identifies a business or similar entity, assists in wayfinding
Wayfinding

Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigation from place to place.Wayfinding is often used to refer to traditional navigation methods used by indigenous peoples....
 and attracts customers. In societies where literacy is not widespread, such signs are necessarily primarily based on images rather than words. Since the rise of mass literacy
Literacy

The traditional definition of literacy is considered to be the ability to read and write, or the ability to use language to Reading , Writing, Listening, and Speech communication....
, such signs generally include the name of the business, often in the form of a logo
Logo

A logo is a graphical element that, together with its logotype form a trademark or commercial brand. Typically, a logo's design is for immediate recognition....
, but also continue often to use images in addition to and in the place of words.

Types of commercial signage


Signs come in various shapes and forms, and each commercial sign has the purpose of identifying or attracting business for the sign owner displaying the sign. Commercial signs are generally ordered and purchased by the owner of the business indicated on the sign.

However, many large corporations, such as beverage makers and oil companies, provide signs free-of-charge to business environments where the corporation’s competitive products may be sold. In a drinking establishment, for example, numerous small neon signs might be located on the wall, each advertising and suggesting that the patron drink that corporation’s product.

Billboards are sometimes rented by corporations, suggesting the viewer purchase its products. In some cases, such billboard signs may tend to be generic in nature and paid for by an industry or a community, with signs such as, “Drink more milk,” or “Visit Las Vegas,” etc.

Some typical commercial sign structures:
Hollywood Sign Close Up 2006
  • Aircraft smoke-formed sign
    Skywriting

    Skywriting is the process of using a small aircraft, able to expel special smoke during flight, to fly in certain patterns to create writing readable by someone on the ground....
     (Skywriting)
  • Aircraft towed sign
  • Banner
    Banner

    A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message. Banner-making is an ancient craft.The word derives from Vulgar Latin bandum, a cloth out of which a flag is made ....
  • Billboard
    Billboard (advertising)

    A billboard is a large Out-of-home advertising structure , typically found in high traffic areas such as alongside busy roads. Billboards present large Advertising to passing pedestrians and drivers....
  • Blimp
    Blimp

    Blimp can refer to:* a Blimp as opposed to a rigid airship * a slang term for a person considered to be conservative due to ignorance, after the cartoon character Colonel Blimp...
    -painted signage
  • Complex outdoor sign, neon and lettering
  • Complex outdoor sign, sheet metal with lettering
  • Digital signage
    Digital signage

    Digital signage is a form of electronic display that is installed in public spaces. Digital signs are typically used to entertain, inform or advertise ....
     on LCD, Plasma, LED or similar forms of display
  • Distributor advertising sign, metal, lettered
  • Distributor advertising sign, neon
  • Exterior wall sign, lettered
  • Hanging sign, lettered
  • Hanging sign, multi-listing
  • Interior wall sign, lettered
  • Lettering on glass
  • Lettering on glass with goldleaf
  • Lettering on vehicle side(s)
  • Mural
    Mural

    A mural is a painting on a wall, ceiling, or other large permanent surface....
     sign
  • Neon sign
    Neon sign

    Neon signs are luminous-tube signs that contain neon or other inert gases at a low pressure. Applying a high voltage makes the gas glow brightly....
  • Oilcloth sign, lettered (similar to banner)
  • Paper sign, lettered
  • Plastic sign, lettered
  • Plastic sign, engraved
  • PVC sign
    Polyvinyl chloride

    Polyvinyl chloride, commonly abbreviated PVC, is the third most widely used thermoplastic polymer after polyethylene and polypropylene....
  • Proprietor sign
  • Proprietor sign, hanging
  • Rooftop sign
  • Sample sign
  • Showcard sign, lettered
  • Silk screen processed sign
    Screen-printing

    Screen printing 1. A printing technique that uses a woven mesh to support an ink blocking stencil. The attached stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a Substrate ....
  • Wall lettering sign


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